Screeniac and Screencasts

Well, it had to happen someday.  Sure HTML and Flash had gotten pretty easy.  But us Marketing folks still didn’t have a way of producing really slick multimedia shows without the help of someone creative.

Part of the design hurdle may have been cleared with Camtasia Studio from Tech Smith. I could try to explain it in a lot of words, but the keyword is "Screencast."  If you need to explain what your Web site does, or how to use anything online, or even just record a visual list of all the gifts you want someone to buy you, this piece of software does the trick. 

Best thing to do is check out an example on Screeniac.com and click on any of her links for "Flash Demo."  She may be doing free Screencasts on products she likes as a way to market herself to companies she wants to do some work for (which would be quite ingenious).  Or she may be getting paid to do the screencasts.  Either way, look for bloggers to start using this kind of visual/audio mix as a way to bring their news to life.