If you have Rhapsody – and really for unlimited music for $10 a month there’s no reason you shouldn’t – please do nothing further on your computer before checking out The Fratellis.

I’m hooked.  Great stuff. 

<rant>

So I’m at Zoka sitting outside doing some work.  And over the sounds of my iPod, I hear 3 dogs growling about 10 feet away.   The 2 owners, a man and woman, sit chatting with each other, while these 3 dogs, all on leashes held by the 2 owners, continue to snarl. 

Some minor scrapping ensues.  More snarling.  Then major scrapping with teeth and fur flying.  And the owners look on in surprise. 

After a brief separation, they put them all back together again, and more scrapping.  Another separation, and now the owners are talking the dogs through a peace accord, like either canine understands or cares.  I honestly think this could go for hours – and these dogs are still not going to get along how much the owners want them to.

Given that this is Zoka, the offical furthest left spot in the city, this might be a metaphor for something. 

</rant> 

Ok, so Dom Imus said some dumb things by calling the Rutgers Woman’s Basketball Players "nappy-headed ho’s."  But am I being not sensitive enough when I say, "Why is this such a big deal?"

Yes, it warrants a suspension perhaps and public admonsihment.  But firing?  Civil unrest?  Live press conferences with players?  Or are we scared that people might actually think Rutgers palyers ARE nappy-headed ho’s?  Is that what all the fuss about?  Are we really afraid that two kids in the playgorund will look at a Sports Illustrated and say to each other, "Look, those Rutgers girls really are  nappy – and ho’s." Of course not.

We’re in a world of 24 hour media coverage.  If Ken Griffey makes a comment at a charity event about why black kids are better athletes than Chinese kids, then some blogger will post it on a web site in 3 hours.  Do we really expect that radio hosts should be able to not say anything dumb EVER?  In Imus’ case we’re talking roughly 900 minutes of content a week.  45,000 minutes of content a year.  What is that, maybe 500,000 sentences a year? 

He said something extremely stupid wth 2 of those sentences.  But he entertains people with a majority of those other 499,998.  He’s admitted he made a mistake.  No one really things Rutgers girls are nappy.  So look, it’s time to move on. 

Seriously, we should all care a lot more that the insurance fraud guy drove up my rates.

For as regulated as some industries are, I am continually amazed by the brazen obscenity with which auto insurance companies treat its customers.

My insurance rates went up this month.  Yet I have not personally been involved in an accident, received a ticket, moved or purchased a new hummer.

Instead, someone filed a fraudulant claim on a minor fender bumping that occured when someone else was driving my car.  The driver of my car reported the claim as fraduluant, since there’s not a physical way for an Acura to demolish a trucks’ back bumber while only denting it’s own license plate.  This is an obvious case of a guy with a crappy beat up car taking advantage of a tap on is back. 

But the insurance company’s response is, "Too bad.  I know we shouln’t have paid it out, but we did, so the owner of the car is responsible." 

Any advice? 

ESPN the Magazine came out recently with the "Ultimate Standings."  In it, they rank every pro team in the 4 major sports (yes, they included hockey) on a number of characteristics,including ownership, players, stadium, value, beer prices and more.

Unsurprisingly, the Seattle Sonics ranked 111 out of 121 teams.  Until now, I really hadn’t thought about the Marketing efforts the Sonics have undertaken lately, but would you repeat these if you were running a company:

1) Alienate your evangelists by moving your games off of the sports station and onto a conservative talk radio station. 

2) Allow an executive (in this case the head coach) with 20+ years in the organization to leave for an arch-rival.

3) Have 50 of the most influential sports fans in town cut ties with the team, and make a killing on their investment.

4) Ask fans who enjoy some of the closest seats to the court, to give those up in order to pay higher taxes, sit further away and drive to Renton.

5) Take arguably the greatest play by play caller in the NBA today, a guy who can paint a picture of a basketball court in 4 words, and move him to TV to be replaced on radio by a guy that drives some fans crazy (honestly, I actually like Locke as a reporter but I see why he drives some guys nuts).

6) Now, couple all this with a sub-standard product

You either need a great product or great salesmanship to get people to buy something, and unfortunately the Sonics have failed to show much of either.  Now the strategy seems to be to threaten to leave. 

So, given that the Sonics owners are smarter than I am, I see a different view.  We’re simply not the target audience.  They don’t really care about what we think.  The target customer is the representatives in Olympia that can get a deal done without our vote and the corporate sponsors who will spend money to fill up the luxury boxes and acreage of advertising. 

That’s not a bad strategy I suppose.  But when your target market is legislators and business people, it’s not hard to imagine how you become 111th on the list of sports franchises.