A Future History Lesson On Market Forces

So Don Imus is fired.  After meeting with Jese Jackson and Al Sharpton, CBS President Les Mooves fired his top rated radio host.  Many people cheer this.  The villain was vanquished, the evil doer thwarted, the racist cast back to the cave from where he belongs.

And the rest of us will get to watch a first hand example of how capitalism works, how market forces behave and how money and opportunity trump all.

First, you’ll have the legal settlement from CBS.  It’ll be done quietly, but you don’t dismiss a formerly beloved radio personality with millions of dollars on his contract remaining, and not have to send any more checks his way.  Plus, you have to pay him to stay OFF the air, because WCBS is not the only station in New York.  And there are lots of stations with call letters you have never heard of that would be happy to take a little heat for giving Imus a "Second Chance.’

But it’s not just traditional radio.  Tell me Mark Cuban isn’t already sitting in Imus living room saying, "You’ll be on HDNet, podcasting as well, and your first guests will be the Duke Lacrosse team, and your topic can be about how the media goes in for the kill.  Or we’ll do a show – The News accoring to Dan (Rather) and Don (Imus). Plus I haven’t annoyed David Stern for a while so we’ll let you do some play by play for the Mavericks as well."

And sitting next to Cuban on that same couch are the CEO’s of Sirius and XM radio, one guy saying, "Compete against Howard again" and the other guy saying, "Back to back Howard and Imus – you can say anything you want on our network."

So Imus gets punished – but watch how the market reacts in the coming months.  If the one thing this country believes in, it’s second chances – and grabbing the opportunities to invest in them.