Inauguration day – Tears of joy, hope renewed and a feeling that we will all succeed.
Well, maybe that sentiment was felt by the general public as well, but anyone running a Social Media Marketing agency was even more pleased when the President of the United States proclaimed transparency was king and announced the White House would have a blog, communicating directly with its consumers/constituents in a conversational manner.
The news made waves around the Seattle Social Media community as well. “Will he Twitter?” “Will there be a White House YouTube Channel?” “What new platforms will the White House use for Social Media?”
Any marketing effort that is being undertaken by the leader of the free world basically trumps every argument from any CEO rejecting Social Media as a valuable part of the marketing mix. So thank you Mr. President. You have already provided stimulus to one industry.