Nike “Write the Future” Postscript

Fun little side note here to what is probably the most successful guerilla YouTube ad ever, Nike’s “Write the Future.  Now, we’ve all seen the actual ad about a gajillion times.  I’m not sure why I was interested in digging in here – probably because I figured they created all the audio in a studio.  But it turns out the main theme from the spot (other than the use of Van Halen’s Hot for Teacher drum rift in the beginning) actually comes from a 1970’s Dutch band.  The Dutch band were even the ones who had the yodeling.  Check it out here.

Hide Your Kids – Antoine Dodson Update

From Mashable today..

There’s a new viral music act climbing the charts lately — and it ain’t Gaga. The Gregory Brothers — of “Auto-Tune the News” fame — have scored a spot on the Billboard Hot 100 with their remix, “Bed Intruder,” another feather to add to a cap already feathered by a top-selling iTunes jam and an upcoming pilot on Comedy Central.

It’s worth reading the whole Mashable article here.  

(My previous Blog post on Antoine here.)

I Have a New Nominee for World’s Biggest Jacka$$

It’s this guy to the right.  David Silverman, Vice President and Communications Director of the American Atheists.

Now, he’s not a jackass for being Atheist.  I support atheism.  I mean it’s really a silly thing to argue about here on earth.  One day we’ll either die and find out atheists are wrong, or we’ll die and won’t be doing anything at all, so what’s the purpose of arguing about it.  To me, it’s the same as if Muslims want to fast during Ramadan.  It doesn’t bother me, so why would we argue about it.

But this where Silverman steps into new territory.  

You see, there’s a stretch of highway in Utah.  And the good people who live in Utah decided they should remember state patrol officers who died in the line of duty by placing white crosses on the highway.  This seems like a nice thing to do, no?

Well apparently folks like Silverman are so insulted by this affront to atheists, that since 2005 — YES 2005 — he’s been going to court to stop this.  

Here’s a guy with apparently so little to do, that he’s going to go out of his way to stop a tribute to honorable people who lost their lives doing an honorable job, just because the memorials are in the shape of a cross.  

Now, if the Utah wanted to call the stretch of road, “Highway to Heaven” or “Ascension Blvd” I might follow the Separation of Church and State argument.  Same if before every Jazz game fans had to recite a pledge to God and remember the 14 dead.  Along those lines if all fast food restaurants in Seattle were closed during daylight hours during Ramadan, or if no one could serve meat of Fridays during Lent, I’d throw a fit.

But really, do we need to protest crosses memorializing fallen officers, especially in a state based on religion?  I say no. And I think it warrants Silverman and his cronies for some sort of jacka$$ award.  So if that gets me kicked out of atheist heaven, so be it.

Turning Lemons into Lemonade – The Antoine Dodson Story

You may have seen parts of this saga, but just in case you didn’t follow it all the way through.

So FIRST, watch the new Huntsville Alabama clip that got the whole thing started…

Chilling, no?.

THEN watch what a few clever kids did to it..


It doesn’t end there..

The Huntsville TV crew goes to work, and does a follow up story..


And you know what’s coming, right. .

Antoine Dodson is basically now the new Old Spice Man…With an Ed Hardy T-Shirt no less…Go see http://www.antoine-dodson.com/. A lesson to Snookie and anyone else negotiating for reality TV duckets – characters are everywhere.

The Cure For Local News… No Anchors?

Not many people under the age of 55 would disagree with the idea that local news needs to be reworked.  In previous times, the local anchor was one of a few links between the scary, confusing news story and the viewer who needed it explained.  

But over time, that bond has eroded.  Some would argue the anchor did not evolve with the rest of the news gathering process.  Most of us are more than comfortable being our own editor.  We navigate from website to website, focusing on topics we self-select in filters and rss readers.  

So what role does the news anchor play now? Down in Houston, KIAH is going to see if that answer is, “They don’t have a role.”

Word is that KIAH will try an anchorless newscast.  The concept is still a work in progress, so no other insight is available.  But an anchorless newscast enables a wide range of sweeping changes in the local news.  At the very least, the 4 talking heads could be consolidated into a single one, news magazine and national newscast style.  And managing editors could be guided by popular opinion or some form of viewer input.

Will people watch a TV screen that has no differentiation from a YouTube channel or web site?  Either way, it will be an interesting to story to follow.