So, my friends and colleagues have been working in the online space for a long time. Going back to driving downloads and pushing POS items, all the way now to Facebook Apps and QR codes. We’ve seen a ton of fads and fixtures. I bet I’ve signed up and tried out hundreds of programs.
Last night Rich Barton spoke to a group of alumni from the UW CIE. He ran us through a list of his new projects, and a history of Zillow. But he framed all of his companies under 3 simple tenets, which pretty much sums up the entire history of the internet, no and forever.
- If it can be found, it will be found.
- If it can be rated, it will be rated.
- If it can be free, it will be free.
Find me a company that has been able to break this. Anyone?
