Sometimes, you generate interest by simply not saying anything. All it takes is one person to be excited about the unknown, and that excitement can spread.
That’s my old friend from New Orleans, Marc Calamia, seeming to be excited about Wendr. I clicked through and landed here:
They’ve told me nothing. No reason for me to join. But also, no reason for me not to. So naturally, I signed up.
Sometimes we just want there to be more cool things, and we’re willing to give up an email address to hear about them. Moral: Don’t underestimate the fact that people want to like things.