5 Simple Copywriting Rules for Non-Writers

In my career, I've learned there are two types of people in the business world - those who hate writing, and crazy people. Since I spend a significant amount of time writing for companies, I guess I fall in the latter category. I love to analyze the differing styles of writers, and the ways they work with their words in order to make a good stor…

So Where Should Amazon Build HQ2?

Amazon has outgrown Seattle. It's the kind of thing that happens when you build your company in a downtown core, rather than take over some unused farmland in a far flung suburb like Redmond. So now it's time to find HQ2. Where should they go? There's no doubt that every city from Anchorage to Yuma will make a bid. But if I worked at Amazon, wi…

Mariners Trading Deadline Moves Indicate Strong Push for 2018

It's no secret that the last time the Mariners made the post-season was 2001. And so with the team within striking distance of the playoffs this year, an impatient management team could go all-in with a pair of 6's and hope for the best. Thankfully, this team held onto its chips and is preparing for the next hand. Bad luck happens. Who knows whe…

What I Learned – Playing Putt-Putt with Chad Marshall

(This post is part of the continuing series called, "What I Learned." In this series, I keep track of things that sparked my brain during different events and experiences.) I've long said that the Seattle Sounders do more smart things for their fans and supporters than any team I've ever run across. Last week, they held a small event, hosting a …

What I Learned – Chris Isaak at Chateau Ste Michelle

(This post is part of the "What I Learned" Series, in which I share things I picked up during different events and experiences.) It seems like Chris Isaak has been around since I first learned to turn on a radio. He has a song that any casual music fan would recognize no matter where it was playing, a few that casual music fans would recognize. …

Some Fun Trivia to Celebrate Mariners Opening Day

It's the home opener of our favorite hometown 9, the Seattle Mariners. So let's take a nostalgic trip down memory lane and review some stats and trivia since the day the Mariners were bounced from the last playoff game in which they participated, October 22, 2001. Things that did not exist the last time the Mariners were in the playoffs: X…

More Money for Marketing – Budgets to Increase Again

Good news for companies with products that target Marketing groups. There should be more money to go around this year. According to a Gartner report published in October of 2016, the average Marketing budget is now up to 12% of company revenue. The numbers don’t vary too greatly between B2B and B2C companies, with B2B companies receiving 12.3%…

Meet Your New 2017 Sounders

The MLS season is a long one, running a full 9 months from early March to early December. So before the ink was even dry on the papers forever documenting the 2016 Sounders MLS Cup win, the wheels of progress were underway to form the 2017 version. Many of the players who played a decent sized role in the title run found themselves trading their Ra…

Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Ask a Performance Psychologist

A few months ago, I mentioned that my sister, Dr. Elizabeth Boyer, had launched Northwest Performance Psychology. As you may imagine, the two of us tend to have a lot of spirited discussions about the differences between the theories of performance psychology and how they apply in high-pressure workplaces such as technology companies. Well w…