Ask a Marketer: Paid Search

Last week we started the “Ask a Marketer” Series with Email Marketing tips from Elizabeth Case. This week we shift to paid search, with Local SEM Expert Rick Read. Q1: Companies seem to be moving almost all of their Paid Ad budget to Google, Facebook and LinkedIn. What are you seeing from clients? Rick: Yes. Paid media dollars are being moved to Search (Google//Bing), Facebook, and LinkedIn. Search always seems to be a steady driver of clicks and usually if examining the whole funnel search usually plays a role in influencing end clicks elsewhere in the funnel. FB and LI, have great results because of their ability to deliver more… Read More

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Ask a Marketer: Email Marketing

Doing what I do, I have the privilege to engage with a number of marketing professionals who are among the best of the bunch. Upon reflection, I realized that some of the things we talk about may also be of interest to people who stumble upon this blog. Thus, I am starting a new series called, “What Marketers Need to Know.” And yes, I know we need a catchier title.   Each article in this series will feature a semi-deep dive into a topic area marketers need to understand. The answers will come from an industry expert who speaks from real-world client experience. To start the series off, I asked my… Read More

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4 TED Talks on Bitcoin

Bitcoin and other Cryptocurrencies have joined the ranks of “Controversial topics with no clear answer.” Today, the average person has no need to use any sort of Blockchain transaction. But at the same time, in 1986 the average person didn’t need a cell phone. So as all of the machines around us become connected to the Internet, maybe we need an independent way to transfer funds instantaneously without a central regulatory body in the middle. Or maybe not. I don’t know the answers, but some people think they do. And four of these people have given TED talks. CNBC aggregated these talks together into one convenient page. (WARNING – Annoying… Read More

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What I Learned – Scott Servais on the 2018 Baseball Season

My baseball season officially kicked off Tuesday night. I was able to join about 50 other fans as Art Thiel of SportsPressNW interviewed Mariners skipper Scott Servais. So what did I learn/infer from listening to Scott’s answers to 45 minutes of questions from Art, and 45 more from the audience? Kyle Seager is on the trade block – One of two things will be true on July 31. Seager will have gotten off to a hot start, leading the Mariners to a respectable record and as the trading deadline approaches, The Mariners will be in a position to make a run. Or…… Seager will have gotten off to his customary slow… Read More

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The Quadrant of Happiness To-Do List Matrix

It’s a new year. New resolutions. New plans. New ways to get everything done. I’ve tried every to-do list, prioritization plan, productivity model, and 4-hour workweek on the planet. And whiel some work better than others, I’m still searching for the perfect method. To do lists are a personalized phenomenon – what works best for a Sagittarius will never work for a Taurus. So I’m sharing my new model – a self-designed, structured but flexible layout for optimizing your time and energy. I call it the Quadrants of Happiness. If you share any of my tendencies, feel free to use it. Overall theory: To-do lists are designed to make you do… Read More

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The Conspiracy Theorist’s Guide to the NFL Playoffs

(This is a work of fiction. I do not believe there is an NFL conspiracy. At least, I’m pretty sure there’s not.) It’s Playoff time! And our favorite team, the Seattle Seahawks, are seeded um,  wait a second?! No Seahawks in the Playoffs? So in order to keep these playoffs interesting, I’m going to make some predictions based on the ludicrous idea that the NFL is scripted by screenwriters in New York. Overarching themes for the playoffs: The NFL need some new and exciting matchups. And one of those is going to be a new Belicheck vs Brady rivalry, with Belichick leaving for New York after a disastrous 2017 post-season.… Read More

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Sounders Release 2018 Schedule

The Sounders 2018 schedule came out this morning. And it definitely has some interesting angles to it. The 1st round of the Concacaf Champions League matches are the week before the MLS season starts. So you can travel down to Santa Tecla, El Salvador on Feb 22 for Leg 1, or just wait until Thursday, March 1 for Leg 2 at home. MLS Opening Day is Sunday, March 4 vs the newest entry into the league, Los Angeles FC. After that, you have to wait 27 days for the next home match, a 3/31 7:00pm tilt vs Montreal. If you’re ready for more soccer, grab your patience pants. It’s 22… Read More

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10 Things To Do On New Year’s Day

The New Year is upon us. For many people, New Year’s Eve means staying up past our normal bedtimes, drinking champagne past a reasonable hour, and awaking the next morning thinking that the year can only improve from there. But the good news is that you have the day off from work. You could turn on Netflix, find a show, and spend the next 10-15 hours between your couch and kitchen. But you could also be a little productive with your spare time and dead brain. Here are some suggestions. Take a walk around the block: Yeah it’s going to be cold. Probably rainy. One walk around the block will… Read More

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5 tips for a Non-Nutritionist’s Plan for Losing Weight

It’s almost time for New Year’s resolutions. And thanks to our 6-12 holiday parties, we’re all at our maximum weights and feel like sloths crossing a 10 lane highway. You can read all the web sites you want, and pay to subscribe to all the diet programs that claim they  work. But you really need is advice from someone like you, not some egg head marathon runner. So here’s what I’m attempting in 2018. When you can’t go to the gym, just walk: Here’s the easiest thing we can do. If you are going to to grocery, mall, whatever… just park far away. That’s an extra 300 yards each way… Read More

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5 Simple Copywriting Rules for Non-Writers

In my career, I’ve learned there are two types of people in the business world – those who hate writing, and crazy people. Since I spend a significant amount of time writing for companies, I guess I fall in the latter category. I love to analyze the differing styles of writers, and the ways they work with their words in order to make a good story great. It’s essentially my version of competitive research. I especially enjoy reading articles from writers who can engage readers without clickbait headlines such as, “5 Simple Copywriting Rules for Non-Writers.” So this seems like a good time to share a few tips aimed at those… Read More

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