Join me at the Seattle Interactive Conference November 3

Over the last few years, I’ve had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I’ll get the opportunity to moderate a panel at one of my favorite events – the Seattle Interactive Conference. The panel is focused on the changing role of online advertising. Here’s the description: Game of Screens: The Rise of Multi-Screen Marketing The rapid evolution of consumer behavior as it relates to their media consumption has rendered many of advertising’s traditional targeting and measurement metrics difficult or obsolete. So how do you accurately measure results when Device… Read More

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I’ve Become One of “Those” People, and You Guys Can’t Drive

I like to think that at my advanced age, I have the ability to shift opinions. To change my mind. To “evolve,” as it were. For years, I did not understand the concept of riding a bike to work. I found it non-sensical. Foolish and childish even. But then about 3-4 weeks ago my doctor explained some things that were going to happen to me in the coming years if I did not lose a fairly significant amount of weight. And he wasn’t saying things like, “Wow you are going to feel great!” So I left his office, went to the bike store, and bought myself a new way to… Read More

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Join Me at the American Ad Federation Seattle This Thursday

Well this should be fun. You’ve seen it before. We get 4 people who know everything there is to know about a topic and I ask them a lot of questions for 90 minutes. And try to throw in a joke or two along the way. Here’s the scoop for this Thursday from the AAF website: FORTUNE Magazine recently published a survey of the world’s most respected brands. The Seattle area boasts 6 in the top 30. As marketing and advertising professionals that call the Seattle area home, we are global stewards for the brands by nature of our profession. Join AAF Seattle as we continue the discussion around diversity… Read More

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Geek Stars Shine Bright at Annual Geekwire Awards

There was more Polo than Prada. More Ralph than Lauren. And Levi’s outnumbered Louboutin’s about 5 to 1. But there was enough revelry, camaraderie and fun at Geekwire’s “Oscars of Seattle Startups” last night at EMP that you expected Ellen to organize a group selfie. You can get the full results of the 13 Geek Awards over at Geekwire.com. But maybe more importantly than the awards themselves is the annual chance to catch up with what every startup in town is up to. The startup world is a fluid one. Some people who were 100% confident in one project last year have a new passion this year. And some folks… Read More

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The Importance of Your Talents vs Your Resume

I’ve been doing more thinking recently about the role a resume (or LinkedIn Profile) plays in your job search. What is the perfect blend of connections, qualifications, overall talent and past experience? Coincidentally, today Forbes released its annual 30 under 30 lists. Highlighted in the Marketing list is Seattle’s own Andrew Dumont.  This inclusion did not surprise me in the least.  It’s a great honor and well deserved. It reminded me of the time I first met Andrew. I was a Principal at another social media agency at the time, and no less than 3 members of the team said, “You have to meet this guy. Super bright.” I was… Read More

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Lessons From Launching New Products

We started toying around with the idea of Relaborate a little more than a year ago, in late 2011. In the beginning, we weren’t really sure what was going to happen with it, but everybody we talked to seemed to think it was a really cool idea. These last months have been a great education in learning the differences between a “really cool idea” and “something that I immediately want to invest money in.” There are a lot of hurdles to jump through to raise money. It’s not about the idea. It’s about being able to quantify an addressable market, convincing people your team is solid from top to bottom,… Read More

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Tossing 15 Things a Day

My friend Liz told me that she has a pact with herself. She throws away 15 things a day. It could be 15 pieces of paper, 15 paper clips or 5 shirts and 10 paper towels. It doesn’t matter. 15 things go into the trash (or charity bin). She said it’s not that hard to do, and less painful than a whole day of spring cleaning. By the end of the week, she’s tossed 105 things. By the end of the month, 450. By the end of the year, 5400. Maybe I can’t do 15, maybe I can only start with 10. But I am going to start to do… Read More

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Congrats to a Few Biz Plan Competitors

Since I graduated from the UW’s MBA Program back in 2006, I’ve been proud that I continue to have the opportunity to be a judge in the annual Business Plan Competition.  It’s truly inspiring to me to see what comes out of the minds of young entrepreneurs, especially those whose excitement has not yet been polluted. This year is especially exciting though.  For the 1st time, I knew a little about three of the companies that made it through to the round of 32 before they received their Golden ticket.  (No, I was not allowed to judge these companies.) So, before they prepare for their Investment Round battle in a… Read More

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Recapping NWEN’s First Look Forum 2011

I always enjoy attending business plan events such as NWEN’s First Look Forum, the UW Biz Plan Competition, Startup Riot, etc… I tend not to call them competitions, and lean towards words like “showcases.” Sure the teams may be competing for a prize, but what they are really doing is showing the public the amount of work they’ve done on taking an idea from imagination to execution. The real inspiring part of days like this is to see people striving to reach or exceed what is generally concluded as their “potential.” For every 100 people sitting in Westlake Park complaining that the world is unfair and out to get them,… Read More

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Unbelievable 3D Street Art

So 3,000+ people have already liked this blog post on Facebook, so it makes me think this has been around awhile.  But it’s the first time I saw it, so who knows, maybe my faithful readers will view this kind of street art with the same kind of amazement.  Warning – make sure your jaw isn’t too close to a hard surface. https://plus.google.com/photos/106526452034734966566/albums/5626567803379889857   Now, if you can’t view that because you aren’t in Google Plus, this link is pretty good too. http://www.hongkiat.com/blog/absolutely-stunning-3d-street-art-paintings/ Here’s a teaser:

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