Talk about threading the eye of the needle….Wow.
Tech, Sports, Marketing, Politics, Start-ups: not always in that order.
Talk about threading the eye of the needle….Wow.
I’ll preface this with two notes:
1) I don’t like picking on marketing or advertising teams in this blog.
2) I have no data to tell me that these guys aren’t geniuses whose campaign is killing it.
But, I want to use this ad at Century Link Field to show why a good url is important.
I have seen the ad about 30 times now, have made comments out loud, took a picture, started to write a blog post, and STILL can’t remember the url.
You can do 100 better things with this url.
1) Buy VisitTanzania.co and redirect it to your crazy url
2) Buy an offshoot, such as ComeVisitTanzania.com.
3) Build a page such as Facebook.com/VisitTanzania
For all I know, trips to Tanzania from Seattle have increased 120x and they are going to send me an email telling me why I’m wrong. Even if they have, I’d encourage marketers to grab a url that makes sense before investing 6-7 figures in a stadium deal.
I’ve blasted the Obama 2012 team in the past for their relentless email spamming. So, I have to give credit to a little piece of brilliance that should go down in the campaign Hall of Fame.
While the Republicans are rallying their base in a conference center in Tampa, President Obama was holding court in the virtual world, hosting an AMA on Reddit. As of 3:00pm PDT the post had 17,378 points (62% like it), with 43,822 up votes 26,444 down votes. There were more than 12,000 comments.
It’s hard not to come away impressed that while the Republicans are involved in the “old way” of engaging people, Obama is leveraging the “new way” of reaching out to his base (and stealing eyeballs from them). The Republicans are kind of left without a way to fight back. If they put Romney on Reddit during the DNC, they’ll look like copy cats. If they don’t have Romney do a AMA, they look scared, like they don’t trust what he would say. That’s check and mate Democrats.
Meanwhile in Tampa, Google is reporting that they have received the most searches ever for the term “Reddit” from a single geographic area. (No, not really.)
It’s been a long time since I wrote anything here. If only there was a tool that helped people write coherent blog posts…
Well no one asked me, but here’s what I would do if I had to make something out of the NFL Pro Bowl. Keep in mind the following items:
So here’s my dumb idea.
High Level: Make the Pro Bowl a week long television extravaganza featuring all the TV shows on the network hosting the game. Send the producers of all that network’s shows (that make sense) over to Hawaii to film programs that feature Pro Bowl players. Heck, you can even create shows.
Let’s say that CBS was televising the Super Bowl. Without doing too much thinking you could have some sort of episode of:
All of these shows could involve Joe Fan, and reach a cross over audience. But here’s the kicker: You get to charge new advertising dollars for NFL related shows. Super Bowl sponsors would have more ways to extend their Super Bowl buy into earlier in the week, and companies who can’t afford Super Bowl ads would have a way to invest marketing money into the game.
And really, I don’t really care what they do with the game. You could still play it, but instead of 3 straight hours of dreadful football, you’d have mini-bites of content from some of the shows that just aired, and some that are going to air that week.
This is a kernel of an idea, not a well thought out plan. Would love to get your thoughts.
Another nice find by DigitalBuzzBlog.
This McDonald’s campaign asks you to watch a :50 YouTube video and look for a certain character hiding in the scene. If you click on the character, you move on to the next level.
It’s actually a little hard at first, so don’t lose your patience the first time to get to the end without spotting Grimace. It’s a neat gimmick for a campaign, and definitely something you could replicate if you have the creativity and motivation.
I’ll admit it. For years, I’ve felt pity on guys who have told me they need to go to Home Depot to get some stuff for the house. I was confused when they talked about how they were actually looking forward to it. I’ve never understood it. Why would anyone WANT to go shopping fo ranythign, much less home repair stuff?
And in the last 2 months, the light bulb has come on. I get it.
If you’re not living with your girlfriend/fiance, you may occasionally get asked to do some work on her place, just to fix something dumb like a picture frame. Otherwise, it’s her landlord’s problem. And if something breaks at your house, it usually can be solved with duct tape and by moving a dresser in front of it.
But when you have a “domestic partner” things change. (This is where I’ll lose the single guys.) Especially if you own your place. Suddenly, if something is wrong with the house, it’s something that is wrong with you.
But there;s a huge difference. If you are fat, it will take you months to get in shape. If you are losing your hair, you’re going to lose your hair. If you have a lousy job, there’s a whole career issue you have to tackle. What I’m saying is, these are things that could be “wrong” with you that take a long time to fix.
But when your pipe starts leaking, you have Home Depot. One day, and you are fixed. It’s a miracle.
Plus, you realize that when you are a guy in Home Depot, you are among friends. The help is helpful. The customers are friendly. And the rows and rows and rows and rows of toys. Exquisite. You want one of everything, but you realize you don’t need it. Because when you do need it, you can just run down to Home Depot and get one.
And another side effect – women are scared of Home Depot. They won’t admit it. But watch the wives in the building. They’ll slowly gravitate to the sections they feel most comfortable in. While we start exploring the intricacies of the different types of screws available, the women want to get the task done and flee.
Thus, you often get to hit Home Depot on your own. And there’s no Home Depot in your neighborhood. So you have to get in your car, turn the football game on the radio, and take a nice long drive. You can easily get in a 1/2 quarter one way and a 1/2 quarter back. It’s beautiful.
So in a nutshell – I apologize to the guys I’ve questioned before. I get it now. The only thing I don’t get is why they don’t have a chicken wing bar behind the lumber section…
Leave it to a 100 year old chocolate company to create a truly innovative interactive campaign utilizing augmented reality and an app called Blippar. I don’t have these candy bars in front of me, so I can’t vouch for the game yet, but I’ll try to pick some up on my next trip to QFC. (Video via DigitalBuzzBlog)
Love this stop motion video from SumoScience for Nokia’s N8 phone. Not only is the video itself great, but I appreciate the end of the video where they make it easier to see “how” they did it.
It all started innocently enough.
It was a Friday morning that looked like any other Friday morning. Except this time, as I headed through the kitchen on my way to work, I noticed the sink was backed up. I’m not very handy, so these kind of things fill me with dread. So, I walked over and followed the process adhered to by every man who suffers from my lack of home improvement ability.
I successfully made it through all 6 steps, and headed to work. And to my surprise and delight, when I returned home, the sink was clear. Sure, there was residue, but no more clog. Life was good. I was a home repair genius for not panicking.
Now just to be safe, I called for a moratorium on kitchen sink usage. I wanted to make sure we were safe. No dishwasher, no washing machine, no sink. And so when I looked that evening at a messy (but not smelly) kitchen sink with dirty water backed up, I had to scratch my head. Where did that water come from? I decided to worry about that later.
Attempt 2: The solution seemed easy enough. If it was a clogged kitchen sink pipe, all I needed to do was undo the pipes, find the clog, replace pipes. Piece of cake. So, I emptied the sink out the kitchen window, pulled out the pipes and…..found no clog. (Sigh). Now I had an empty sink, but one that wasn’t connected to the pipe system.
Attempt 3: After careful consideration, it was now my expert plumbing opinion that there was a clog somewhere below the second floor. So I grabbed about a gallon of Drano, and dumped it down the kitchen wall pipes. Surely, a gallon of Drano would do the trick. Environment be damned. It was with a certain amount of displeasure that I watched the Drano come back out of the wall pipe, and into the bucket below the pipes. Side effect – Child was starting to find this quite funny, and I was becoming a trending topic in her text world.
Attempt 4: It was clear I needed some professional help here, so I consulted the place that all amateur home repairmen go – the Internet. And the Web provided a genius solution – the baking soda and vinegar bomb. Child was particularly excited to find out how this would play out, as my battle with the pipes was achieving Movie of the Week status, and her frequent updates were giving her unemployed friends something to focus on. So the next day, I carefully mixed a few boxes of baking soda with water and salt, and poured them down the pipes. Then I dumped a bottle of white vinegar down the pipes. I could hear the compound getting ready to fizzle back up, so I shoved a sock in the pipe to force the mixture in the right direction. In my head, I imagined a gigantic, organic explosion, blasting its way through my invisible clog, like a supernova soaring through space……In reality, I have no idea what happened, but the clog seemed unfazed. All I had were pipes with baking soda in them.
Now, somewhere along this time we had a discovery. Remember, I still never figured out how that sink filled with water again a few days back. However, suddenly upstairs I heard a toilet flush, and watched with horror as water came from the pipes and filled my bucket. Our problem was somehow related to the pipes associated with the toilet upstairs. Not a happy discovery. The upside was that now we had introduced a new set of drama into Child’s broadcasts, and ratings were up.
Attempt 5: It was time to do some real man’s work on this thing, so the next day, I commandeered a 25′ snake from a friend, and shoved it down the pipe. I went down 25′ without issue. No blockage. I thought maybe I had saved the day, and confidently went back upstairs to flush a clean toilet just to test and confirm my successful snaking effort. Alas….I once again had a full bucket. At least the water was clean.
Attempt 6: It was time for some real professional macho man work on this thing, so I did what us men do when we want to release our inner caveman. We head to Home Depot and rent big tools. Tools so big, they get their own room in the back corner of the store, back where women refuse to wander. In this case, I got the big ol’ 100′ mechanical snake to run through the clean out valve. It was dirty, heavy and nasty, and I prepped myself for the mess that would come from opening the clean out valve. Except….. I couldn’t get the clean out valve open. It was glued shut. Now, I could have forced it open, but I took a moment to pause and reflect. Whoever had built my house had gone through a lot of work to stop a yahoo like me from successfully acting upon the thought that it would be a good idea to open the pipe. He obviously knew something I didn’t, and I trusted that opinion. The clean out valve would stay closed, and I would return the super snake. Child had mixed emotions on this. She was anxious for some real open pipe drama – though admittedly less so when she realized the clean out valve was in her room.
So now we’re close to a week without sink, laundry, dish washer or upstairs toilet, and the natives are getting restless. But I’ve invested enough hours into this process that stubbornness trumps practicality. It’s been kind of the theme for the month anyway, dealing with some toxic people and situations, so what’s one more.
Attempt 7: There seems to be one solution left, and if I had known what I know now, it would have been Attempt #1, not #7. It’s time to remove the toilet, and go in through the pipe. I’ve never removed a toilet before. It certainly doesn’t look hard on YouTube, so what the heck. I get another mechanical snake, this time a slightly smaller 75′ version. And I go to work on it.
I’m not going to lie, it took me a good 20 minutes to figure out how to use this machinery without either getting my hand or shirt stuck in the wire and almost getting flipped upside down. I mean, there was a pretty good chunk of time where that snake was beating the heck out of anything in the bathroom that it wanted to. But for the grace of god did I make it through that “training period” with all my fingers and not winding the power cord into the spinny thing. But I eventually settled into a nice rhythm, and only had to jump out of the way and hit the emergency stop button every 10-15 minutes or so.
And then suddenly, success! There was a silence down the hole, as whatever the snake had been banging on for 30 minutes finally gave way. I recoiled the snake, and the size of the clog I brought back up made me pretty sure I’d solved the problem.
I was riding a pretty high level of confidence, and thus the re-assembly of the sinks and toilets were accomplished at a speed normally reserved for someone who knows what they are doing, not me. It was a pretty crowning achievement in my home repair merit badge list. I felt like Foursquare should have a check-in for “I fixed my plumbing” and give me 100 points.
Anyway that’s my story. 9 days, 3 snakes, 4 trips to Home Depot, 2 trips to hardware stores, a gallon of Drano, a few boxes and bottles of Baking Soda and Vinegar, and about $80 in supplies. But in this episode of Man vs Plumbing…..Man wins.
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