American Politics are Dead, and I Blame Social Media

I hear the gasps now. "But Andy, your mortgage gets paid because of social media. How can ANYTHING be social media's fault?" In the beginning, we all promised that social would lead to the democratization of media. Finally, one person with a great point could be heard by the masses, without the media getting in the way and distorting the message…

If You’re Going to Spam Me, Just Get Close

I'ma marketing guy, so I'm ok with targeted spam. I get it. It's hard for sale people to get good leads, so blasting the heck out of potential customers, with a relevant message, in hopes of stumbling across someone looking for your services, well that doesn't offend me all that much. And I'm even ok with auto-email programs that insert my compa…

An Open Letter to MLS and the MLSPU

Dear MLS Players and Owners: With all due respect, you guys are idiots if you allow this season to start with a strike. I understand both sides of the issue. Your league is experiencing the most growth it's ever seen. The players feel they should benefit from all their sacrifice, and the owners feel like this is no time to upset the economic …

The Media and the Zimmerman Case

I can be a little bit of a news junkie. ¬†When I get in the right mindset, I want to dive into all the things going on in the world and try to connect them together. And right now there is a lot of interesting stuff going on: Edward Snowden, the NSA, Immigration reform, The rebellion in Egypt, continued turmoil in Syria, U.S. frustration with Afgha…

My $.02 on this year’s BCS

I don't like teams from Oklahoma. I root against any team that Clay Bennett may possibly want to support. That's what makes this so hard for me to say. Oklahoma State deserves to play LSU for the BCS title. That actually hurt me to say. Now, do you remember the old days, when there was no overtime? In that situation, LSU and Alabama Versio…

Do You Do Anything to Drive Customers Away?

Quite often in marketing, we focus on the "Acquisition" aspect of the formula. How do we make someone aware of what we're selling and then get them to buy it? And usually, the marketing team will get laser focused about the campaigns they are running, evaluating whether those campaigns are being successful. But only the savvy marketer will aud…

Rich Barton Urges Seattle to Think Huge

(Note: Most of this is also reposted at the Social3i.com blog) Working in an emerging industry like social media, and with clients from Microsoft down to small startups, we're in a unique position to see a ton of entrepreneurial start-ups. We play with tools from Simply Measured and Visible Technologies, work with WordPress Plug-ins and develope…

Baseball’s Balancing Act – Fans vs VIP’s

Now, to understand where this article comes from, you'll probably have to have known me for a few decades.  So if you didn't know me in 1988, you'll need to imagine two high school kids going to a Mariners game, buying $3 GA tix, going up those big grey ramps at the Kingdome, and climbing the fence that separated the good ramp from the bad ram…

U.S. and England Lose World Cup Bids – What Went Wrong?

Ok, I've had 24 hours to be mad about about this.  It's easy to say, "The vote was rigged.  Qatar and Russia bought the Cups."  And while that's probably true, I don't think you can just end the conversation there. For one thing, we're a country in which college alumni will pay $200k to have a 20 year old quarterback come play for th…

I Have a New Nominee for World’s Biggest Jacka$$

It's this guy to the right.  David Silverman, Vice President and Communications Director of the American Atheists. Now, he's not a jackass for being Atheist.  I support atheism.  I mean it's really a silly thing to argue about here on earth.  One day we'll either die and find out atheists are wrong, or we'll die and won't be doi…