The Spring Creek team hit Lake Union for a little kayaking Friday afternoon. and we decided to take some pictures and show how a small business, say a Lake Union Kayaking company, could use something as simple as a blog to climb to the higher parts of Google.
Local businesses usually do a great job of owning their own name on Google Searches. But that only works to attract people who ALREADY know your name. If you have no awareness, you need to know what people are looking for. For example, say you suddenly win a million dollars and want to buy a big, fast boat. Well you are going to Google, big, fast boat, not Evinrude or the name of some other boat company. If you are Evinrude, you need to win the words that people type in when they don’t know who you are.
Lake Union Kayaks could be our name if Spring Creek Group owned a kayaking business where you could rent boats on Lake Union.
Or, we could call it Spring Creek Kayaks. Either way, we want our blog to have pictures titles “LakeUnionKayaks” and have the term sprinkled through the post.
So this post is boring, but consider it a simple test to see how high we could get in a Google search on Lake Union Kayaks, without much effort. Plus, it gives everyone a chance to see 4 of the 7 members of the growing Spring Creek Group having a litle Friday afternoon fun.
Over the next few days, we’ll add a few links to this post from Facebook, the Spring Creek Group Blog, and other relevant places to make this become an article people stumble upon when looking for places to row boats on Lake Union.
Monday,.8:30am: After about 2 days online, Google now makes the 11th most relevant post for “Lake Union Kayaking.” Today I’ll add a link from Facebook to see how that helps.