Missed the .COM rush? Grab a .FAMILY Domain for your clan

If you’re not keeping up with all the online tech publications these days, you probably don’t know much about what are called, “Top Level Domains (or TLD’s).” The traditional TLD’s are the ones attached to url’s you know and love – .com, .net, .edu, .org, etc… But some really smart people realized that with all the url’s already owned by people, the only way to make any money was in the secondary market. And since those smart people who made money the 1st time around weren’t in the secondary market, they needed a way to create a new primary market. Hence, we have the expansion of hundreds of new TLD’s.… Read More

Continue Reading

Join me at the Seattle Interactive Conference November 3

Over the last few years, I’ve had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I’ll get the opportunity to moderate a panel at one of my favorite events – the Seattle Interactive Conference. The panel is focused on the changing role of online advertising. Here’s the description: Game of Screens: The Rise of Multi-Screen Marketing The rapid evolution of consumer behavior as it relates to their media consumption has rendered many of advertising’s traditional targeting and measurement metrics difficult or obsolete. So how do you accurately measure results when Device… Read More

Continue Reading

Join Me at the American Ad Federation Seattle This Thursday

Well this should be fun. You’ve seen it before. We get 4 people who know everything there is to know about a topic and I ask them a lot of questions for 90 minutes. And try to throw in a joke or two along the way. Here’s the scoop for this Thursday from the AAF website: FORTUNE Magazine recently published a survey of the world’s most respected brands. The Seattle area boasts 6 in the top 30. As marketing and advertising professionals that call the Seattle area home, we are global stewards for the brands by nature of our profession. Join AAF Seattle as we continue the discussion around diversity… Read More

Continue Reading

Join Me With a Bunch of Ad Folks Thursday

Thursday, September 25 will be a busy evening for advertising professionals. You *could* go drink free beer and play bocce ball up on Capitol Hill. But for those of you who like some education with your alcohol, and prefer a more refined audience, I invite you up to Pike Place Market’s Atrium for the AAF Seattle panel entitled: MARKET INSIGHTS: MOBILE FIRST. Here’s how they describe the content: With Twitter machines in every pocket, mobile is key to consumers’ experiences today. How are you incorporating it into you clients’ brands—and into yours? We dialed up a bunch of experts in the mobile biz and asked them to share their secrets,… Read More

Continue Reading

A “Spirited” Discussion About Marketing

I tend to enjoy listening to panel discussions more than most people. And I like them even better when I’m the one who gets to ask all the questions. On June 19, the Seattle Chapter of the American Advertising Foundation hosted an event with four of the city’s strongest small craft distilleries. When they asked me if I’d moderate this panel about how to market a small craft distillery, I thought they were kidding me. But they were serious, and I excitedly prepped for a topic that I had not previously done much business research on. Our panelists were fantastic (left to right): Nathan Kaiser: Owner, 2bar Spirits Sven Liden: Cofounder, Black… Read More

Continue Reading

How Marketing is Like Little League

Every spring, tens of thousands of dads, friends, uncles and even moms embark on the gratifying, frustrating and always surprising journey of coaching a Little League baseball team. Other than Crossfit and Fantasy Football, there may not be an activity that is so mind-absorbing to you – and that absolutely no one around you wants to hear about. No one outside your bubble of coaches and parents cares about little Jimmy’s amazing catch in center field. But I wouldn’t be me if I didn’t subject you to my thoughts on the matter in this little forum. And my thoughts revolve around how coaching 9 year old baseball players is a… Read More

Continue Reading

5 Insights About Digital Advertising

Marketing Dive released a nice summary about trends in Display vs Search Ad Spending. The original report came from a survey commissioned by SumAll. The long form report and the associated visuals are worth reading, but Marketing Dive Distills it down to 5 points. 1. Display ads cost one-third less than search ads 2. Tablets offer the most bang for your buck 3. It still takes more tablet impressions for a click than desktop 4. Mobile devices take even more impressions than tablets to inspire clicks 5. Advertisers spend seven times as much on search ads as on display If you are in the business of buying ads in social,… Read More

Continue Reading

The Problem With Buying Ads on Auto Play News Videos

I get why a marketer would want to buy pre-roll ads on videos. People will sit thru your ad to get to content they’ve told you they want. To some extent, I also get why a marketer would want to buy pre-roll ads on news videos. That’s generally time sensitive content a person REALLY wants, so they have a higher threshold of pain to watch your ad. BUT – and it’s a Sir Mix-A-Lot sized BUT – if there are no controls in place, then your ad becomes the annoying thing that is keeping someone from watching something they care about. Your ad becomes the opportunistic and sleazy type of… Read More

Continue Reading

That’s Billion, With a B

Facebook just agreed to buy WhatsApp for $16 Billion. That’s one billion, this many times: Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion When you add the other Billion Billion Billion for current What’s App employees, it comes to $19 Billion. Just for fun, let’s look back at some previous tech acquisitions you may have remembered: Amazon buys Zappos. Sale Price: $1.2 Billion. Year: 2009 AOL buys Netscape. Sale Price: $4.2 Billion. Year: 1998 eBay buys PayPal. Sale Price: $1.5 Billion. Year: 2002 eBay buys Skype. Sale Price: $2.6 Billion. Year: 2005 Yahoo buys Geo Cities. Sale Price: $3.6 Billion. Year: 1999 Yahoo buys Broadcast.com. Sale Price: $5.7 Billion. Year: 2001 Microsoft buys aQuantive. Sale Price: $6 Billion. Year: 2007… Read More

Continue Reading