Lessons From Launching New Products

We started toying around with the idea of Relaborate a little more than a year ago, in late 2011. In the beginning, we weren’t really sure what was going to happen with it, but everybody we talked to seemed to think it was a really cool idea. These last months have been a great education in learning the differences between a “really cool idea” and “something that I immediately want to invest money in.” There are a lot of hurdles to jump through to raise money. It’s not about the idea. It’s about being able to quantify an addressable market, convincing people your team is solid from top to bottom,… Read More

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Speaking Today at Market Mix 2013

I hope to see some of you today at MarketMix 2013. I’ll be speaking in one of the Breakout Sessions, talking about how to add Storytelling to your Content Marketing Plan. If that’s not enough incentive, I also brought along Rebecca Lovell of Vittana and Billy Pettit of Pillar Properties. If you want to cheat, here’s the presentation I’ll be giving. MarketMix 2013 – Storytelling as Part of Your Content Marketing Plan from Relaborate

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How to Make the Front Page of Mashable

I’m going to take a wild uneducated guess, than somewhere between 50-500 start-up tech companies sent press releases, emails, tweets and carrier pigeons to Mashable in the last 2 days, trying to get someone to cover them. Some of them were full of fluff I’m sure, but some of them likely had real news, about doing real things, and expanding into real markets with real customers.  You know, real stuff. Somewhere between 50-500 of those companies were ignored. But fear not, because in the same 24 hour period, Mashable showed us how to make the front page – have a famous relative and do something outlandish on Twitter. Item 1:… Read More

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President Obama Hits Reddit

I’ve blasted the Obama 2012 team in the past for their relentless email spamming. So, I have to give credit to a little piece of brilliance that should go down in the campaign Hall of Fame. While the Republicans are rallying their base in a conference center in Tampa, President Obama was holding court in the virtual world, hosting an AMA on Reddit. As of 3:00pm PDT the post had 17,378 points (62% like it), with 43,822 up votes 26,444 down votes. There were more than 12,000 comments. It’s hard not to come away impressed that while the Republicans are involved in the “old way” of engaging people, Obama is… Read More

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The Reach of a Tweet

So I work in social media.  I teach some social media.  I play around in some social media channels.  I own a blog with my own name as its url simply so I show up in Google searches.  Through all these years playing around in social media as a profession, I’ve never really made it a huge focus of my personal life.  Maybe I’ll make a connection here or there.  But nothing substantial. And yet today, a simple tweet seemed to strike a chord with people. All day long Occupy Seattle mayhem shut down streets downtown.  People couldn’t get home from work.  Rogue anarchists broke windows.  Children couldn’t be picked… Read More

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Looking at the Opposite Side of Statistics

Digital Buzz Blog is one of my favorite reads.  And they recently posted some stats which I believe came from Media Bistro.  Now, after you read the stats below, I’m going to give them to you in the exact opposite way.  Tell me if any of the story seems any different. Version 1: It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and… Read More

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Guest Post: GoDaddy Domains Threatened Because of SOPA Support

Michael Neu posted this article on our company blog.  I think it’s a good summary and am re-posting it here. >> Techcrunch posted an article today called “Cheezburger’s Ben Huh: If GoDaddy Supports SOPA, We’re Taking Our 1000+ Domains Elsewhere”. The story is in reference to GoDaddy’s support of SOPA the (Stop-Online-Piracy-Act). Although the bill sounds like a good thing many people are worried that the bill goes WAY too far. If SOPA passes it would makes it really easy for copyright holders to censor content and shut sites down that they think are offensive. The censorship issues go far beyond that as well. Ben Huh, The CEO of The… Read More

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Looking Forward to NWEN’s First Look Forum

I’ve been a fan of the Northwest Entrepreneur Network’s First Look Forum for a few years now – and not just because I’m on the NWEN Board. The Seattle entrepreneur community has a lot to offer, and while you probably aren’t going to see the next Google or Amazon pop out of it, First Look Forum could be a spot to watch for your next Gist or Tippr. Now, I’ve been in and around a number of startups over the years, including partner roles (Spring Creek Group, Social3i) and marketing consulting roles (Imagekind, GotVoice, Savester, Movaya, Golazo, Lilipip). I’ve also worked on wild and fun side projects with no revenue… Read More

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My Tumblr Page

If you know me at all, you probably think that I have too many ideas.  Thus, you might think blogging would be the perfect platform for me.  However, even blogging is too difficult for me to build a process or publishing plan in which I can execute upon every week. I start a post and then get distracted into something else. Thankfully, Tumblr exists.  I’ve been playing with Tumblr for a while, and am now finally ready to admit it into my inner circle of publishing platforms, joining Twitter, Facebook, Linkedin, and this blog.  Tumblr lets me be on my phone or computer, and in 30 seconds upload a thought,… Read More

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