Check Out This Sneaky Amazon Product Placement

Q: If you are a TV show on the bubble between renewal and cancellation, what's the best way to make the bosses happy? A: Make them more money. Undateable will never win an Emmy. It's niche is that in its 3rd season (and basically out of desperation due to being moved to the Friday night dustbin), it decided to shoot every episode live. The resu…

A Request to the Writers of The Daily Show

Dear Trevor Noah and the rest of The Daily Show writing team, I have a request for this election season. Every candidate is busy lining up endorsements from the people they thing will most energize voters. Candidates need endorsements from all the individual politicians, tastemakers and influencers, from President Obama to Jay Inslee to Ed Mu…

Turning Lemons into Lemonade – The Antoine Dodson Story

You may have seen parts of this saga, but just in case you didn't follow it all the way through. So FIRST, watch the new Huntsville Alabama clip that got the whole thing started... Chilling, no?. THEN watch what a few clever kids did to it.. It doesn't end there.. The Huntsville TV crew goes to work, and does a follow up story.. And you kn…

The Cure For Local News… No Anchors?

Not many people under the age of 55 would disagree with the idea that local news needs to be reworked.  In previous times, the local anchor was one of a few links between the scary, confusing news story and the viewer who needed it explained.   But over time, that bond has eroded.  Some would argue the anchor did not evolve with the …

And Now Back to Marketing Stuff…World Cup Ratings Soar

Well the U.S. World Cup team is out.  Sad day last Saturday.   But thankfully, a combination of high drama, strong ESPN/ABC coverage and a Saturday afternoon match provides a nice segue from soccer stories back into the world of marketing. According to TVBytheNumbers.com: The 2010 NBA Playoffs averaged a 3.6 U.S. rating and 5.7 million vi…