Lessons From Launching New Products

We started toying around with the idea of Relaborate a little more than a year ago, in late 2011. In the beginning, we weren't really sure what was going to happen with it, but everybody we talked to seemed to think it was a really cool idea. These last months have been a great education in learning the differences between a "really cool idea" a…

Speaking Today at Market Mix 2013

I hope to see some of you today at MarketMix 2013. I'll be speaking in one of the Breakout Sessions, talking about how to add Storytelling to your Content Marketing Plan. If that's not enough incentive, I also brought along Rebecca Lovell of Vittana and Billy Pettit of Pillar Properties. If you want to cheat, here's the presentation I'll be g…