MKTG 555 Students – Here’s What You Need to Know

One difference between graduate school today and 10 years ago is that you can go to Google (or Bing) and find out a little about your instructors before you show up for class. And when your instructor pays his mortgage by helping clients with their marketing strategies, then he'll probably be pretty easy to find. So excellent work in finding thi…

Calling All Startups

It's that time of the year again - almost the beginning of school. Once again, I'll be teaching the Entrepreneurial Marketing Class, MKTG 555, at the UW Foster School of Business. While I'm switching up the curriculum a good deal, I'm still incorporating hands on work for students. If you work with a start-up and have an interesting problem …

Bridging the Social Media Ocean

When I chose to go back to Grad School at the UW  in 2004, I made a conscious decision that after I graduated, I would say "Yes" to every opportunity to learn more that would ever be thrown at me. In the first few years, saying "Yes" meant speaking at the Undergraduate Marketing Club or Young Entrepreneurs Club, or meeting with VCIC students. T…

3 Nagging Thoughts About the Alamo Bowl

I know, 777 yards, etc....  But there are 3 things that bugged me about the end of that game, and don't seem to be in any articles I have read. Why isn't anyone commenting about that Husky Defensive Tackle jumping in front of someone else to snag the last kickoff, then proceeding to fumble away any shot at a miracle comeback?  It was not inco…

Business Stars of Tomorrow Take Center Stage at UW Business Plan Competition

I've said it every May since 2007 - judging the Investment Round of the UW Business Plan Competition is one of my favorite days of the year.  It's exciting to absorb the energy and inspiration from all of these young entrepreneurs and idea generators.  Sure, most of the 38 "companies" on display won't ever go past this day, but every…

Frames for Facebook

I love when I get to promote something that has popped out of the UW's Foster School of Business. Check out Frames for Facebook, a slick little iPhone app that lets you customize those 5 little pictures at the top of your Facebook profile that everyone gets to see. All you do is choose a pic from your phone, manipulate its position across the 5 fra…

Rich Barton Explains Online Marketing in 3 Sentences

So, my friends and colleagues have been working in the online space for a long time.  Going back to driving downloads and pushing POS items, all the way now to Facebook Apps and QR codes.  We've seen a ton of fads and fixtures.  I bet I've signed up and tried out hundreds of programs. Last night Rich Barton spoke to a group of alumni…

A Few Tips for College Grads Looking for Marketing Jobs

In the last few months, thanks mainly to my association with the UW Foster School of Business, I've been able to meet with a number of top flight students and recent graduates hunting for jobs in Advertising or Marketing. I keep seeing a few common themes.  There aren't that many new marketing jobs out there, many firms who have marketing jobs…