Category Archives: Social Media

Lake Union Kayaking

Posted by Andy Boyer in Social Media

The Spring Creek team hit Lake Union for a little kayaking Friday afternoon. and we decided to take some pictures and show how a small business, say a Lake Union Kayaking company, could use something as simple as a blog to climb to the higher parts of Google.

Local businesses usually do a great job of owning their own name on Google Searches.  But that only works to attract people who ALREADY know your name.  If you have no awareness, you need to know what people are looking for.  For example, say you suddenly win a million dollars and want to buy a big, fast boat.  Well you are going to Google, big, fast boat, not Evinrude or the name of some other boat company.   If you are Evinrude, you need to win the words that people type in when they don’t know who you are. 

Lake Union Kayaks could be our name if Spring Creek Group owned a kayaking business where you could rent boats on Lake Union. 
Or, we could call it Spring Creek Kayaks. Either way, we want our blog to have pictures titles “LakeUnionKayaks” and have the term sprinkled through the post.

So this post is boring, but consider it a simple test to see how high we could get in a Google search on Lake Union Kayaks, without much effort.  Plus, it gives everyone a chance to see 4 of the 7 members of the growing Spring Creek Group having a litle Friday afternoon fun.

Over the next few days, we’ll add a few links to this post from Facebook, the Spring Creek Group Blog, and other relevant places to make this become an article people stumble upon when looking for places to row boats on Lake Union.

Editor’s notes:

Monday,.8:30am: After about 2 days online, Google now makes the 11th most relevant post for “Lake Union Kayaking.”  Today I’ll add a link from Facebook to see how that helps.

Big Move in the Scrabulous vs Hasbro Battle

Posted by Andy Boyer in Big Businesses, Entrepreneurism, Marketing, Personal, Social Media

So, just when you thought Scrabulous was dead…..when you thought they had no letters left to play, the team of Rajat and Jayant came back with “Quartzite” for a Bingo Triple Word Score.

It seemed like the war was over when the guys behind Scrabulous bowed to the legal pressure from Hasbro and pulled their wildly successful application from Facebook.   I stated that I hoped Hasbro would simply pay the guys what the game was worth and buy the application – and the users – from them.

But instead, the tables have been turned and the guys from Hasbro must have the same look as the Seattle City Council Members who were shocked that Clay Bennett was moving the Sonics.

In a Kasparov-ish type move, the Scrabulous guys have relaunched Scrabulous as “Wordscraper.”  Now at first look, the board and the game sucks.  Then you look at the rules, and you see that in Wordscraper, you have the ability to create your own board.  You can create ANY TYPE of board you want.  Maybe you want 20 Triple word score spots.  Or…….maybe you want the board to look just like a real Scrabble board…….In just a few minutes, if I wanted, I could make a board that looked like a real Scrabble board and use that for every game moving forward.

This my friends, is what it looks like when 2 smart guys take a winnable battle against a board room full of people without a creative thought in their head.  Congrats to the Scrabulous – I mean Wordscraper – guys who just played the death blow in this silly Facebook battle vs Hasbro.

Real Life Deal or No Deal for the Blogosphere

Posted by Andy Boyer in Big Businesses, Entrepreneurism, Marketing, Media, Social Media

So how much are 2,200 women bloggers worth?   According to NBC, about 5 Million Bucks in Series B investment, which nets out to close to $2300 per blogger.

The deal includes the following:

As part of the arrangement, iVillage, Oxygen.com and BravoTV.com will feature select BlogHer content, while BlogHer’s network is expected to return the favor to varying degrees.

Reaching out to the BlogHer Network has been a common strategy of start-ups who don’t have $5,000, much less $5,000,000 for marketing.  The "Mommy Blogger," which as a term delights and disgusts different people, is an incredibly powerful evangelist for certain product groups.  The process involved digging through the network, finding the right email address, crafting a perfect message, sending an email, and praying. If it works, you get free promotion.  if it doesn’t, you burned a few hours.

But now it will be interesting to see what kind of influence the NBC buy-in will have on this network.  For one thing, I don’t know how much each individual blogger gets from this deal, but I assume it’s a negligble %.  It will also be interesting to see what happens to bloggers in the network if they rip on NBC programming, or promote programming of other networks.

Regardless, it’s a nice acknowledgment that the BlogHer network has become a powerful piece of the social media matrix.   Congrats on the investment.

 

Limiting Congress’ Right To Speak Online? This Can’t Possibly be True

Posted by Andy Boyer in Politics, Social Media

Ok, this link comes from Slashdot.  Reputable source, but one of those things that you read, then read aloud, then re-read to make sure you really understand it, and then finally mutter to yourself, and think about how much money you have in the bank and which island you could survive in with that amount of money. 

This report can’t possibly be true.  It must be some sort of misinterpretation.  But here’s a synopsis, along with the full report:

Democratic House Speaker Nancy Pelosi….. is scheming to impose rules barring any member of Congress from posting opinions on any internet site without first obtaining prior approval from the Democratic leadership of Congress. No blogs, twitter, online forums – nothing.

Someone tell me this is all a mistake.

Interview With Facebook Execs at “All Things D”

Posted by Andy Boyer in Big Businesses, Entrepreneurism, Marketing, Media, Social Media

I found these interviews with Facebook’s Sheryl Sandberg & Mark Zuckerberg at FaceReviews.com. The interview was part of the All Things D Conference.

Very interesting interview that runs through the Facebook goals and vision, some insight into what they thought was important as they went from a 3 man side project to Media powerhouse, how FB applications will evolve, and some looks to the future.



Some Random Notes from Ad:Tech SF

Posted by Andy Boyer in Marketing, Personal, Social Media

Well alrighty.  My first trip to Ad:tech San Francisco is in the books.  They claimed to have about 300 companies exhibiting, and I think I talked to more than my fair share.  So as promised, here are a few companies I thought were pretty interesting.

1) Without a doubt, the guys at AdReady.com were the hit of the show.   A well funded company with a simple solution for a common problem.  That’s a pretty good formula for success.  Plus, I got to chat with a Senior VP.  When a Senior VP is schlepping time on a show floor, it shows something about the caliber of people they hire.  Check them out if you have a few minutes.

2) Before I go into all the companies that I walked away from thinking, “Wow, that’s cool,” let me throw out a caveat.  There were a lot of future unemployed people at this show.  My bubble alert would go off every time a company claimed they were a “revolutionary way to optimize your ad budgets” and you talked to some 25 year old who had just cut his teeth as a junior media buyer at a 3rd tier ad agency.  I saw a lot of companies, none of which I’ll name, that seemed to have the strategy of, “Well we have a Series A, and we’ll get some Series B funding in 2010.”  Except, there may not be any VC funding in 2010.  Plus, everyone seems to have a strategy of selling to Google, Yahoo or Microsoft in 2 years.  I think the best job you could get right now is a M+A guy at one of those 3 places…  

3) Ok, some things I liked:

  • SeeSawNetworks – Rep firm for all types of weird ways to advertise
  • SproutBuilder – I didn’t quite get the full concept, but looked like a cool way to make widgets 
  • LSNMobile – Serving Mobile Ads, but in a cool way and they are profitable.
  • IdeaLaunch – There were tons of companies offering Landing Page Optimization services.  I can’t remember why, but I liked these guys.

4) Affiliate Programs and Networks – It was fascinating to me how many new affiliate networks are out there these days.  Equally fascinating was the fact that all the big guys didn’t bother to attend the show. 

5) Final shout of annoyance: I’m going to express a little displeasure toward the Rubicon Project.  Only because, I RSVP’d for their party and they didn’t have me in the database, so I couldn’t get in.  Probably my fault for not noticing the lack of a confirmation email.  You see, since they weren’t sure if anyone was going to come to their party, they invited EVERYONE in the world.  Then when more people showed up than they expected, they had to adhere to the RSVP list, which caused an issue of portraying themselves as an internet company who had a internet sign-up form that didn’t work.   Now, I’m a nobody, so leaving me stranded outside is no big deal.  And there was plenty of stuff to do so I didn’t really care.  But here’s where I thought they looked kind of unpolished – the door people even refused to admit an extremely well connected CEO of a pretty strong VC backed company, while their own Marketing Coordinators and their friends drank free Grey Goose.  Bubble alert – when your junior level guys are getting drunk at a party you are hosting, and you don’t have anyone senior enough at the door to let in a CEO of a company you should work with, you need to re-evaluate why you are throwing a party.  Let your guys get drunk at home.  Use Ad:Tech to talk to the CEO that wanted to talk to you. Or, I guess you can be that cocky and see if it works for you.  I guess I just wouldn’t be that cocky in a recession.

6) Final note: I can only hope the Seattle light rail will be as efficient as the BART.  I was off my plane, on the BART and in my hotel in like 45-50 minutes, for a $5.00 fare.  Compare that to the $50 cab ride I would need to take to get home from Sea-Tac today.  Love that BART.

People, You Cannot Control Social Media

Posted by Andy Boyer in Entrepreneurism, Media, Personal, Social Media, Sports

One of my favorite things to watch is when businesses choose to ignore a technology or shift in human behavior, and honestly believe that if they ignore it well enough, it will simply go away.

We saw this in the music industry, where executives refused to believe that anyone would rather listen to thousands of songs on a device the size of a credit card rather than using a clunky cd player and devoting an entire wall for storing that same music. 

The newspapers were no better, refusing to consider that carrying a dirty glob of paper with old news was less appealing than simply logging on to a computer and getting the freshest info. 

This makes a story Garrett found even more humorous.  The Chicago Sun Times has some sports columnists who occasionally draw the ire of their readers.  Jay Mariotti is one such columnist.  Apparently, people were responding to his articles in a negative way, so the Sun Times made the decision to stop allowing readers to comment on his columns.  You can almost hear the conversation, "Well if we turn off the technology that allows readers to write negative things about Jay, then no one can write anything negative, and we won’t have to worry about it anymore. Problem solved!"

Except of course, that it’s 2008 and the world doesn’t work like that anymore.  Maybe in 1970 that was a good idea.  But nature abhors a vacuum, so if people want to write negative things about Jay Mariotti, and the Sun Times won’t let it happen on their site, the people will find a new home for their vents.

And they have, thanks to crosstown rival, the Chicago Tribune, who have geniusly embraced Social Media by developing a forum where readers can post comments about Jay Mariotti. And for that matter, other Sun Times writers. 

And guess what, two giant ads on the page.

So, you have one paper pretending that taking away the voice of the people would be helpful.   And you have a other that is profiting on the idea of letting people have their say.  By foolishly thinking you can control the voice of the people, you lose all control of the situation, because now you can’t even moderate out the particularly distasteful ones.  And your competitor gets the ad money. 

Lesson to be learned here: No one has 100% approval rating.  The only way to have any control of the situation is to let the people speak on your turf.  

Turbo Tax YouTube Comedy Contest

Posted by Andy Boyer in Marketing, Media, Personal, Social Media

Now here’s good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don’t know if it’s successful, but it’s certainly a smart attempt at reaching a younger demographic.

dimuro.JPG 

So check out the Turbo Tax Comedy Showcase.  But don’t just watch.  Make sure you interact.  And here’s a good way to interact. 

  1. Go to the showcase
  2. Click on the vote tab
  3. Search for "DiMuro"
  4. Watch the 3 minute routine
  5. Vote Thumbs up.
  6. You feel good, Turbo Tax feels good, and Greg feels good. It’s happiness all around.  

Thanks to all the Folks at the SVC

Posted by Andy Boyer in Marketing, Media, Social Media

I want to thank Larry Asher and everyone who attended the seminar on Social Media that Spring Creek Group principal Clay McDaniel and I hosted yesterday at the School of Visual Concepts.

It was really interesting to see a roomful of people who wanted to figure out how to promote their blog and social media presence, from perspectives as varied as ad agencies, design firms, newspapers, aspiring authors, philanthropic endeavors, small businesses, freelancers and giant medical centers.  I don’t think Clay and I expected such a wide range of interest.

(In a shameless plug, I want to extol the virtues of GotVoice’s Voice-to-Text service.  We were in the seminar about 7 hours and I never checked my voicemail.  It would have been a total pain if I had to listen to each one instead of being able to just read each voicemail as a text message.  Full disclosure: I do some work for GotVoice.  But it was very useful yesterday regardless.) 

It sounds like we may put another one of these together in April or May.  If you missed this one, hope to see you then.