Talking B2B Marketing on Blab.it this Wednesday

Well this should be a lot of fun. Wednesday I'll be joining Dominic Canterbury, President of the Turbine Agency, for a discussion on B2B Marketing and how to reach new markets. We'll be having our conversation via Blab.it, one of the new forums in which people can discuss topics and have a great dialogue with the audience. We'll be kicking off t…

Join me at the Seattle Interactive Conference November 3

Over the last few years, I've had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I'll get the opportunity to moderate a panel at one of my favorite events - the Seattle Interactive Conference. The panel is focused on the changing role of online advertisi…

Join Me at the American Ad Federation Seattle This Thursday

Well this should be fun. You've seen it before. We get 4 people who know everything there is to know about a topic and I ask them a lot of questions for 90 minutes. And try to throw in a joke or two along the way. Here's the scoop for this Thursday from the AAF website: FORTUNE Magazine recently published a survey of the world’s most respe…

Get Your B2B Questions Answered Tuesday Night

There will be no Super Bowl Commercials featuring dogs and horses promoting a B2B brand this year. Liam Neeson won't be doing voiceovers Sunday about Enterprise software. B2B Marketing is the quiet opportunity. Its success is not measured on fluffy numbers like "Followers," "Retweets" or "Net Promoter Score." B2B is about leads and sales. Not $…

Join Me With a Bunch of Ad Folks Thursday

Thursday, September 25 will be a busy evening for advertising professionals. You *could* go drink free beer and play bocce ball up on Capitol Hill. But for those of you who like some education with your alcohol, and prefer a more refined audience, I invite you up to Pike Place Market's Atrium for the AAF Seattle panel entitled: MARKET INSIGHTS:…

A “Spirited” Discussion About Marketing

I tend to enjoy listening to panel discussions more than most people. And I like them even better when I'm the one who gets to ask all the questions. On June 19, the Seattle Chapter of the American Advertising Foundation hosted an event with four of the city's strongest small craft distilleries. When they asked me if I'd moderate this panel abo…

Talking Startups at Entrepreneur University

Between teaching Entrepreneurial Marketing at UW, and being on the Board of the Northwest Entrepreneur Network, I get a number of amazing opportunities to sit down and talk with people who are making things happen. Not just coming up with ideas, but actually executing on those dreams. Last Friday at NWEN's ntrepreneur University, I had the oppor…

On the Road

Happy Fall 2013.  This summer sure got busy, as you may have figured out from my lack of writing.  And things look to only get busier as we head into the autumn season.  So, here are a few things and events I'll be participating in. October 1 - Dec 3:  Teaching Marketing 555 (Entrepreneurial Marketing) in the UW MBA Program.  If you have a …

Speaking Today at Market Mix 2013

I hope to see some of you today at MarketMix 2013. I'll be speaking in one of the Breakout Sessions, talking about how to add Storytelling to your Content Marketing Plan. If that's not enough incentive, I also brought along Rebecca Lovell of Vittana and Billy Pettit of Pillar Properties. If you want to cheat, here's the presentation I'll be g…

Thanks SMC Folks

Just want to take a quick second to thank Shauna Causey, Joann Jen and the rest of the SMC crew for allowing me to grill three esteemed panelists for 45 minutes Tuesday night about Social Media topics.  I wish we had had more time for Q+A from the crowd, though I think the topic was so wide, we could have gone another hour and still not covere…