I hope to see some of you today at MarketMix 2013. I’ll be speaking in one of the Breakout Sessions, talking about how to add Storytelling to your Content Marketing Plan. If that’s not enough incentive, I also brought along Rebecca Lovell of Vittana and Billy Pettit of Pillar Properties.

If you want to cheat, here’s the presentation I’ll be giving.

Just want to take a quick second to thank Shauna Causey, Joann Jen and the rest of the SMC crew for allowing me to grill three esteemed panelists for 45 minutes Tuesday night about Social Media topics.  I wish we had had more time for Q+A from the crowd, though I think the topic was so wide, we could have gone another hour and still not covered everything.  

A few follow-up notes for the record, in response to the #smcsea Tweetstream from last night. 

• No disrespect to Whrrl.  I usually say, “Foursquare, Gowalla and Whrrl.”  Not sure why I left them out yesterday.  
• I do believe GeoLocation and hyper local are key.  However, I wanted to surface some issues with them past the hype, which is why I asked Matt to take a devil advocate’s role.  For example, I still don’t understand how a major advertiser can deploy a hyper local campaign as painlessly as buying a TV spot. 
• I don’t think you need to have a Twitter account to have Social Media expertise.  Social Media is about connections, deep and shallow.  Choosing not to engage in thousands of shallow conversations, doesn’t mean you don’t have knowledge about particular aspects of this medium.  (Yes I know that is too many negatives in one sentence.)
• Thanks @Chex_mix for dropping in and watching the stream via Ustream.  Good to have you be part of the conversation.
• Thanks to anyone who said nice things about the panel and/or moderator.  No offense, I’m just not going to get around to sending @replies to everyone.  But I do appreciate the kind words.
• Ustream archive link is here.  Panel starts about an hour in.

See everyone at the next event.

The good folks over at SMC Seattle invited me to moderate a panel next Tuesday on “Ethics, Money and New Ideas.”  I’m not sure if they think I have plenty of those things, or am lacking.  Either way, I was happy to accept.

The panelists that I’ll be trying to prod into healthy debate include Andru Edwards, the CEO of Gear Live Media.  Andru went from blog hobbyist to full-time paid blogger, and he’s a definitive source for technology, pop culture, and entertainment news.  We’ll also have Izabelle Gorczynski, a privacy attorney at Microsoft, who is going to speak to international data protection matters relating to product development, sales and marketing, social media and data security,  as well as HIPAA compliance and medical privacy issues.  Rounding out the on-site group will be Matt Haynes from Wunderman. Ad agencies and ethics are always good ingredients for a spicy conversation.  So we’ll have the Influencer, the Lawyer and the Mad Man – If I can’t lead that cast into interesting storylines, I should be banned from any future events.

But being that this is a social media event, I do want to include ideas from attendees or readers.  If you have a social media ethics question, let me know via email, Twitter or comment box below, and I’ll work it into the conversation.