2010 Sounders – The Power of Scarcity and Supply & Demand

Remember back to just before the 2009 MLS season started.  There was a buzz around the Sounders.  At first we weren't sure what to expect.  A sold out Thursday night opening match was electric.  More games sold out.  Tickets were impossible to come by.  More seats opened up.  More sell outs.  Barcelona, Chels…

Nike “Write the Future” Postscript

Fun little side note here to what is probably the most successful guerilla YouTube ad ever, Nike's "Write the Future.  Now, we've all seen the actual ad about a gajillion times.  I'm not sure why I was interested in digging in here - probably because I figured they created all the audio in a studio.  But it turns out the main th…