Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Friday Fun – What It Would Take to Make the Mariners the Top Hitting Team in Baseball

I'll preface this by saying that this will not be the most complex baseball analysis you've ever read. I understand that to make this worth anything, I'd need to factor in stadium anomalies, opposing pitcher records and fielding statistics. If you want an exotic smorgasboard of premium baseball analysis, I suggest heading over to the U.S.S. Mariner…

If the Mariners Had Kept Everyone They Drafted…

Hat tip to the Snohomish bureau of AndyBoyer.com for digging up this little article from Dominic Lanza at http://itsaboutthemoney.net. The premise  is simple, even though the work was grueling and tedious. Lanza answers the question, "What would every MLB team look like if it was only made up of players it drafted?" Of course, what you hope is…

Looking at the Opposite Side of Statistics

Digital Buzz Blog is one of my favorite reads.  And they recently posted some stats which I believe came from Media Bistro.  Now, after you read the stats below, I'm going to give them to you in the exact opposite way.  Tell me if any of the story seems any different. Version 1: It was a huge year for Social Media and here is a great infog…

And Now Back to Marketing Stuff…World Cup Ratings Soar

Well the U.S. World Cup team is out.  Sad day last Saturday.   But thankfully, a combination of high drama, strong ESPN/ABC coverage and a Saturday afternoon match provides a nice segue from soccer stories back into the world of marketing. According to TVBytheNumbers.com: The 2010 NBA Playoffs averaged a 3.6 U.S. rating and 5.7 million vi…

Fun Stats With the MLS

It's Sunday and about 122 degrees in Seattle, so with time to goof around, I thought I'd do some quick stats analysis on the MLS Playoff race. In the East, it looks like everyone but New York is still in the hunt, as the other 6 teams have between 21 and 30 points. In baseball terms, that means the 6th place team is 3 games back with 13 to play. So…

Your Latest Ad Spending Stats

I hate taking stuff off TechCrunch, since you probably already saw this report there.  But you need to know these ad spending stats, so it's worth seeing twice.  So, here's the question I have for you - Will Online ad spending keep going up, or are we about to get nailed by the recession so all ad spending, including online, goes down nex…