The Conspiracy Theorist’s Guide to the NFL Playoffs

(This is a work of fiction. I do not believe there is an NFL conspiracy. At least, I’m pretty sure there’s not.)

It’s Playoff time! And our favorite team, the Seattle Seahawks, are seeded um,  wait a second?! No Seahawks in the Playoffs? So in order to keep these playoffs interesting, I’m going to make some predictions based on the ludicrous idea that the NFL is scripted by screenwriters in New York.

go to link Overarching themes for the playoffs:

  • The NFL need some new and exciting matchups. And one of those is going to be a new Belicheck vs Brady rivalry, with Belichick leaving for New York after a disastrous 2017 post-season. So this year, no Patriots in the Super Bowl.
  • There a couple of new cool young QB’s. They’ll lose in the first round.
  • There’s one team left that needs a new stadium and new ownership.
  • The NFC is going to win.

here Week 1:

  • site de rencontre pour jeune adolescent Tennessee vs Kansas City: The NFL wants the young but not elite QB’s to do well enough to stay interesting. Mariotta fits that bill. He leads the Titans to victory over the coach that the NFL hates for some reason.
  • get link Falcons vs Rams: Goff vs the NFC West is the storyline in the division for 2018 and beyond. But Matt Ryan’s revenge is more compelling this year. Falcons win, but the Rams are going to be poised and positioned to be the NFC favorite next year.
  • http://notjustquiltz.com/?pkoiur=site-de-rencontre-gratuit-pour-femme&db8=23 Buffalo vs Jacksonville: Buffalo tried to lose this season, and yet the NFL needed them to be a playoff contender so the rich guys in Toronto would want to adopt them. A playoff birth is really all this terrible team needed to get. Now the franchise is worth an extra $250mm dollars. Jacksonville wins.
  • see Carolina vs New Orleans: The NFL is still annoyed at Cam Newton. Saints make him look silly and he has a meltdown in his press conference.

http://www.thewoolshed.com.au/?mirti=rencontre-femme-africaine-a-casablanca&0a6=60 Week 2:

  • Tennessee vs New England: Here’s the dumb upset of the playoffs. It’s inexplicable but the necessary plot twist to cause the Belichick/Brady breakup. Tennessee wins.
  • aberdeen online dating Jacksonville vs Pittsburgh: Pittsburgh has some of the most exciting players in NFL. Plus, I’m pretty sure the Rooney and Mara families have a deal with the NFL where one of them makes the Super Bowl every 3 years. Jacksonville is 2018’s team, this year Pittsburgh wins.
  • rencontres 20-25 ans Atlanta vs Philadelphia: There is something about seeing Philly fans of any sport be miserable. But they’ll be more miserable if they lose next week. Philly wins.
  • http://payneortho.com/?markyre=no-hay-hombres-solteros&98c=95 New Orleans vs Minnesota: Best game of the playoffs. It goes down to the wire and New Orleans wins, because the NFL needs enough time to get Minnesota’s stadium ready for the Super Bowl.

dirty old man dating site Week 3:

  • Tennessee vs Pittsburgh: We can try to pretend this will be competitive, but Pittsburgh blows them out.
  • where to buy chewable dramamine New Orleans vs Philadelphia: As we said before, it’s nice to see Philly fans miserable. And everyone in Pennsylvania would be hoping for an intra-state Super Bowl. So karma leans to the Saints.

buy eurax lotion Super Bowl

  • can you buy viagra in germany Pittsburgh vs New Orleans: Brees vs Roethlisberger. Ingram and Kamara vs Bell. Good WR’s on each squad. An exciting Super Bowl ends with the Saints getting screwed on a bad replay call, and the Steelers get the Super Bowl win.

More Money for Marketing – Budgets to Increase Again

Good news for companies with products that target Marketing groups. There should be more money to go around this year. According to a Gartner report published in October of 2016, the average Marketing budget is now up to 12% of company revenue.

The numbers don’t vary too greatly between B2B and B2C companies, with B2B companies receiving 12.3% of the company’s revenue vs 11.6% for B2C brands. Unsurprisingly, high tech companies devote the largest percent of revenue to marketing, at 13.3%

The key in the budget escalation is that large enterprises have accepted the new world of marketing. For many years, social media was a place where the smart and hungry start-ups could out-maneuver their established competitors for a fraction of the cost of a traditional marketing budget. But according to Gartner, enterprises have adapted. “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete defensively, which may necessitate higher investments in everything from customer insight to innovation to advertising.”

One traditional marketing tactic appears to continue its importance. 65% of marketing leaders surveyed said they plan to increase spending on digital advertising, with 23% expecting a significant increase. This is being led by the increased importance of video, which is more expensive than other digital techniques for both media and production.

But many people ask, “With all the marketing automation tools and programmatic advertising designed to decrease marketing costs, why do budgets need to increase?”

“The problem with marketing automation tools is that everyone has access to them,” says Marketing Consultant Elizabeth Case. “So instead of competing for a customer’s eyeballs in a landscape of 100 touchpoints, we’re all competing to attract that same eyeball in 100,000 touchpoints. Thus, while they may get more for their money, they still need to spend more money to find the eyeballs.”

However, the news is not all good across the board. While the average marketing exec expects a bigger checkbook, a higher percentage than ever before (14%) expect to see a cut back. So why the contrarian approach from this group? Ironically, it’s the media companies that are cutting back their marketing spend. The industry that is most reliant on advertising to survive, is being forced to slash their own marketing budgets.

Also, marketers at smaller companies are being asked to do more with less. “CEO’s of small to mid-sized businesses read the articles and believe the promise that whatever technology they invest in can save them 10-50%,” says Derek Merdinyan, CEO of video production company Video Igniter. “So the marketing folks at SMB’s are being asked to run premium campaigns on a shoestring budget. Meanwhile, the enterprises are now spending more so they can catch up to the ways they’ve been traditionally outmaneuvered by start-ups.”

So what kind of technology companies benefit from this shifting landscape?

  • First, Gartner sees a tighter integration between sales and marketing teams. Marketing programs that easily integrate with CRM’s are likely to be adopted.
  • Next, the CMO is gaining responsibility. According to Gartner, in more than 30% of organizations, at least some aspects of sales, IT and customer experience report into the CMO.
  • Finally, Gartner states that Marketing leaders will set aside 10% of the marketing budget for innovation. Customer experience and digital commerce are the top two areas of innovation projects marketing leaders say they’re currently pursuing — 53% for customer experience and 51% for digital commerce.

So in the end, there’s more money to be had from Marketing departments. But it’s not a simple gold rush. Companies must be wise in what they offer and who they target. If they have the right use case for the right audience, they should be able to grow their own revenues.