The Conspiracy Theorist’s Guide to the NFL Playoffs

(This is a work of fiction. I do not believe there is an NFL conspiracy. At least, I’m pretty sure there’s not.) It’s Playoff time! And our favorite team, the Seattle Seahawks, are seeded um,  wait a second?! No Seahawks in the Playoffs? So in order to keep these playoffs interesting, I’m going to make some predictions based on the ludicrous idea that the NFL is scripted by screenwriters in New York. Overarching themes for the playoffs: The NFL need some new and exciting matchups. And one of those is going to be a new Belicheck vs Brady rivalry, with Belichick leaving for New York after a disastrous 2017 post-season.… Read More

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More Money for Marketing – Budgets to Increase Again

Good news for companies with products that target Marketing groups. There should be more money to go around this year. According to a Gartner report published in October of 2016, the average Marketing budget is now up to 12% of company revenue. The numbers don’t vary too greatly between B2B and B2C companies, with B2B companies receiving 12.3% of the company’s revenue vs 11.6% for B2C brands. Unsurprisingly, high tech companies devote the largest percent of revenue to marketing, at 13.3% The key in the budget escalation is that large enterprises have accepted the new world of marketing. For many years, social media was a place where the smart and… Read More

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