In the very early days of PC Casual games, you had to buy everything you wanted to try.  But once the internet hit, and you could try out demo versions of the games for free, the market absolutely exploded.

Well, I think we’ve finally reached that moment in Mobile Games, thanks to our friends at Movaya.  Here is their latest release:

The Movaya team is excited to announce the beta release of Movaya TryNBuy: the first off-deck, cross-carrier try-before-you-buy system for mobile game sales in the US.

Movaya TryNBuy is a patent pending licensing system that allows consumers to download games over-the-air to their mobile devices and try games on their handset. Upon purchase, the games are unlocked.

Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace.

Movaya TryNBuy is configurable on multiple levels including length of play, and number of plays.

Movaya TryNBuy is now available online at www.bustedthumbs.com and will be rolled out to Movaya’s publisher and merchant network over the coming weeks.

To get more information on Movaya TryNBuy, please visit our website.