I’ve heard people ask a lot of questions about the byzantine world of airline pricing.   The process is so bizarre, that an entire company (Farecast.com) was built to help consumers decide the best time to purchase.   That company was then bought by Microsoft for millions.

But WCBSTV.com reports that now JetBlue brings us a promotion, that if successful, could break the model.   The airline is auctioning off more than 300 roundtrip flights and six vacation packages this week on eBay, with opening bids set between 5 and 10 cents.   The flights are to more than 20 destinations, including four “mystery” JetBlue Getaways Vacation packages to undisclosed locations.

If implemented on a wider basis, those who want to fly the most will pay the most fot eh ticket.   There would be potentially no ceiling on highly sought after flights – but potentially no floor either.   I think the interesting thing will be to see what amount of “bargain buys” would go unused.   If I can lock down a $40 flight to LA for 3 months from now, I would gladly pay the pittance.   But who knows when November rolls around if I use it or not.   Anytway, this is an interesting promotion to watch.