Andy Boyer

Category: Uncategorized

  • My Facebook Feed’s Predictions for 2017 (Part 1)

    It’s the time of year when I get to reflect and think about the years immediately behind and ahead of me. I like to try to make some predictions to myself; not for clickbait or blog views, but so I can try to avoid being in a state of surprise and reaction as the year unfolds.

    This year, I don’t have to do that. Thanks to the election of Donald Trump, I can simply look at my Facebook feed and see what everyone believes will happen. Between my friends and the media, 2017 has already been decided. So according to Facebook, here are some things the consensus has agreed upon will absolutely happen.

    1. We’re all going to become Russians: Apparently we already are Russian, we just didn’t know it. Russia controls our elections and our President. The policies that will be implemented in 2017 will be strictly designed to benefit Vladimir Putin.
    2. The KKK will reign supreme: According to my Facebook feed, a Trump Presidency means that it will be gosh darn near socially unacceptable for me to associate with members of different races. It stinks that I suddenly won’t be allowed to hang out with my friends who aren’t white.
    3. The Supreme Court will have 3 new members who believe Hitler was too liberal: It seems to be widely agreed upon that a Trump Presidency will surely lead to a new Supreme Court makeup in which 2 older Democrats and an empty seat will be filled by people who hate freedom and promote persecuting personal freedoms. That is certainly disappointing.
    4. No one who makes less than $120,000 a year will have Health Care: From what I’ve read on Facebook, with the repeal of ObamaCare almost everyone will lose their Health Insurance, even people who have other types of Health Insurance.
    5. Nuclear war with China is imminent: Now this scares me a lot, but makes the rest of the list pretty irrelevant. I live on the west coast near a Navy base. We must be high on the early target list. So, I guess the other things won’t matter since I’ll be part of a giant mushroom cloud.

    This all nets out to a pretty depressing look into 2017. But I like to be more optimistic than this. So I think my resolution in 2017 is to ignore Facebook and watch channels like Bloomberg instead.

  • Explaining Why the Sounders are Playing Tonight, in 30 Seconds or Less

    The Sounders play their 1st game of the MLS season on March 6. But today is February 23 and they have a home game that matters against a Mexican team called Club America. For you non-soccer fans, I will attempt to explain in the fewest words possible.

    1) In 2014, while the regular season was being played, the Sounders won a different tournament called the U.S. Open Cup. That made them one of 4 American teams to qualify for yet another DIFFERENT 24 team tournament in 2015 called the Concacaf Champions League (Concacaf = Confederation of North, Central America and Caribbean Association Football.)

    2) In 2015, they played the “Group Stage,” where the 24 teams were split into 8 groups of 3, with the winner of each advancing to the next round. So the Sounders played 2 games against a team from Canada and 2 games against a team from Honduras. They won their Group, thus advancing to the final round of 8.

    3) HOWEVER, due to the weird schedules of U.S. and Mexican leagues, you can’t actually play the quarterfinals, semi-finals and finals of the 2015 tournament in 2015. So these rounds are being played in February, March and April of 2016. In each round, the teams will play two games against their opponent, one at home, one on the road a week later. Most goals after two games wins.

    4) Out of the 24 teams that qualified for the tournament originally, 4 were from the Mexican League and 4 were from the U.S. The other 16 came from all over Central America; Honduras, Trinidad, Guatemala, etc… All 4 teams from Mexico and all 4 teams from the U.S. advanced to the final round of 8. So if you are a math wizard, you are able to quickly see than ZERO of the 16 teams from the other countries made it past the U.S. and Mexican teams. In fact, when you look at the overall records in the Group Stage, U.S. teams were 10-5-1 and Mexican teams 10-4-2. Yes, in 32 games, U.S. and Mexican teams lost a total of 3 times.

    Now, you might ask the question, “Well if the U.S. and Mexican teams are the only ones to make it through the Group Stage anyway, why do they play meaningless games in 2015 and delay the Knockout rounds until a full 2 seasons after the teams qualified? Why not skip the Group Stage and just have an 8 team Knockout in the right year?”

    That’s a question I don’t really have a better answer for than, “Well, it’s soccer.”

    Adding to the lunacy of the whole thing, because each group has 3 teams, by mathematical definition all the teams in the groups can’t play in the same 24 hours, like every other tournament in the world would schedule games. So in a quirk of fate, last year the Sounders won their group BEFORE the other two teams in their group had played their final game. Thus, Vancouver had to fly to Honduras in the middle of the week to play a game that didn’t matter, wasn’t on TV and no one wanted to go to. I think they sent like 13 of their youngsters and were in and out in 24 hours.

    So that’s why the Sounders are playing tonight.

  • The Problem With Expectations

    Today is a day for long-time Mariners fans to do some reflecting. Yesterday seemed like a re-run of something we have seen before. A game against the Yankees, that we should have been won, and yet somehow turned into a loss.

    Let’s look at the Mariners record since 1977 and then this year:
    + Going into 2015, the team was 2,822-3,209. That’s a winning pct of .468 which gives them an average of 76 wins per year.
    + In 2015, the Mariners are currently 24-28. That’s a winning pct of .462, which would project them to win 75 games this year.
    So by all accounts, the 2015 Mariners are performing ALMOST EXACTLY in line with the 1977 – 2014 Mariners. And yet this season feels like a failure.

    So why did this defeat feel so much worse? Why did this loss feel like the end of a season?

    It’s simple really. Expectations.

    I think you can break the Mariners into 3 eras. Pre-Lou. Lou. And Post-Lou. Lou was the Manager from 1993-2002, but for the purposes of this discussion, we’re going to start the “Lou” era 2 years after he got to Seattle (to account for the time it took for him to make his impact) and end it the year after he left (to account for the residual effect he may have had.)

    Pre-Lou (1977 to 1994) – Record: 1,215-1,595 (.432). Avg record: 70-92
    Lou (1995 to 2003) – Record: 802-637 (.557). Avg record: 90-72
    Post-Lou (2004 – 2015) – Record: 829-1005 (.452). Avg record: 73-89

    So if you became a Mariners fan after 2003, your expectations are nil. I mean you *may* remember 2009 when they rang up 85 wins, but more likely 2014 was the first time you realized their season actually extended into September.

    But if you were here from 1995-2003, well there are EXPECTATIONS. We had 4 playoff runs in those 9 years and were over .500 every year except two. Making the playoffs 4 out of 9 years seems about right for a team with the best pitcher in the game, a beautiful ballpark and access to a ton of cash.

    So many people hoped that with last year’s results, the Post-Lou era could be officially closed. We could make 2014 the first year of the new “Cano” era. 2015 would be EXPECTED to improve upon the last.

    And thus last night felt like the end of that hope.

    The Mariners can play 24-28 baseball the rest of the season and perform in line with the average history of the franchise. But this year the expectations were bigger – that the team had broken out of the Post-Lou funk. And thus this year’s “average” performance will bring with it disenchantment and disappointment. That’s the problem with expectations.

  • MLS and MLSPU Come to Their Senses

    Thanks for listening. You did the right thing.
    http://www.sbisoccer.com/2015/03/players-season-schedule.html

  • Get Your B2B Questions Answered Tuesday Night

    There will be no Super Bowl Commercials featuring dogs and horses promoting a B2B brand this year. Liam Neeson won’t be doing voiceovers Sunday about Enterprise software.

    B2B Marketing is the quiet opportunity. Its success is not measured on fluffy numbers like “Followers,” “Retweets” or “Net Promoter Score.” B2B is about leads and sales. Not $.99 sales. $99,000 sales. B2B is sexy in its own unsexy way.

    This Tuesday, some great people from the B2B Marketing world will get together at Moz World Headquarters and each share 15 minutes of wisdom. At the end, I’m going to get to ask these experts a few questions panel style. I’m looking forward to it, and if you are into B2B Marketing, I hope to see you there.

    www.B2BNowAndNext.com

  • MKTG 555 Students – Here’s What You Need to Know

    One difference between graduate school today and 10 years ago is that you can go to Google (or Bing) and find out a little about your instructors before you show up for class. And when your instructor pays his mortgage by helping clients with their marketing strategies, then he’ll probably be pretty easy to find.

    So excellent work in finding this blog. This is the kind of entrepreneurial drive that will make you successful in the class. If you read enough, I bet there are some things that can be helpful. Like, you’ll probably learn that the quickest way to a low grade is to say anything positive about the Oklahoma City Thunder in my class.*

    *Legal Disclaimer – This is not a true statement. I will not alter your grade based on which NBA team you support. It’s more correlation than causation.

    It’s should be another fun quarter. I’ll do what I can to introduce you to the people and events that make Seattle a vibrant scene for start-ups. And we’ll all look at a ton of entrepreneurial marketing strategies that can be emulated. I’m looking forward to meeting all of you.

    PS – Here’s a reward for being proactive. The first trivia question for determining group priority is this: What is the name of the City of Seattle’s Startup Liason?

  • A Visit to MakerBot

    Everyone has different ways to enjoy time visiting a foreign city. Some people love trying restaurants. Some like museums and sightseeing. I like going to cool companies I have heard about and talking with the people who work there.

    I think 3D Printing is one of the next big things and will eventually have a huge effect on the global supply chain and how we produce and purchase everyday materials. Sure, it’s still in its infancy today, but the potential opportunities are limitless.

    Makerbot Screenshot

    So when I was in New York and found out an old colleague of mine worked at Makerbot, a leader in 3D printing, it was like someone else hearing they could get a private tour of the Louvre.

    Makerbot Prototype

    I was under NDA when I was there, but I think I’m allowed to say that there are now more than 600 Makerbot employees (and they’re hiring a ton more.)

    Makerbot 3D Printer

    I think I’m also allowed to say that people are doing more than just printing little toys. People are designing and printing their own iPhone cases at home, theatre companies are printing custom masks, architects are printing full scale models and industries across the board are coming up with their own ideas.

    Makerbot Spool

    So if you are a doubter in the technology, I’d ask you think about 3D printing the way people looked at cell phones in 1980. Back then it may have been big, slow and only apply to a few people. But look at how the world has changed now that everyone in the world can have a mobile broadcasting and computing device in their pocket.

    Makerbot Large Machine

    Thanks for the tour of the office. Lots of cool stuff is coming from them soon.

  • World Cup Round 1 – Continent vs Continent

    Only 32 teams are invited to the World Cup finals that you are watching now. How did the 190 or so teams get whittled down to these? Well, there are 3 years of intra-continent tournaments that deliver a few finalists. Here’s how the allocations break out:
    1 Host Country
    13 European Countries
    5 South American Countries
    5 African Countries
    4 North American / Central American Countries
    4 Asian Countries

    So, is Europe deserving of 13 spots? Is Africa worthy of 5? Let’s look at the first round of games. (For this comparison, we’re putting the host Brazil with the other 5 South American teams)

    North/Central America (4): 3 wins, 1 loss. Vs Africa 2-0-0. Vs South America 1-0-0. Vs Europe 0-1-0.
    South America (6): 4 wins, 2 losses, 0 ties. Vs Europe: 3-1-0. Vs Asia 1-0-0. Vs North America 0-1-0.
    Europe (13): Total record: 6-6-1. Record vs non-European teams 3-3-1: Vs South America: 1-3-0. Vs NA: 1-0-0. Vs Africa 1-0-0. Vs Asia: 0-0-1
    Africa (5): 1 win, 3 losses and 1 tie. Vs North America: 0-2-0. Vs Europe: 0-1-0. Vs Asia 1-0-1.
    Asia (4): 0 wins, 2 losses, 2 ties. Vs Africa 0-1-1. Vs Europe 0-0-1. Vs South America 0-1-0.

    So what does this tell us?
    – The only African or Asian team to get a point against a non Asian or African team is South Korea, with a tie against Russia.
    – South America has been as good as advertised, other than Uruguay.
    – North America has been pleasantly surprising.
    – Europe could not be more neutral.

    Clearly the African and Asian teams are struggling, while Sweden and Ukraine are sitting at home. Maybe we should be allocating some of their spots to Europe.

  • I Went To A Mariners Game… And It Was Fun

    We are 4.32% of the way through the MLB season. And your Seattle Mariners are in 1st place.

    Sure, we still have about 1,395 innings to play. And a lot of things can go wrong during those innings. But for 9 innings yesterday on a rainy April evening, it was FUN to be in Safeco Field. I can’t remember the last time I said that.

    I’ve “enjoyed myself” at Safeco Field a few times in the last 5 years. I’ve also “spent time with friends” there. But I can’t remember the last time a combination of optimism, anticipation, energy and crowd noise equaled a “fun time.”

    But there I was, watching Corey Hart hit two home runs to lead the 1st place Mariners to a come from behind win over the arch-rival Angels in front of a sold out and loud stadium. Look at all those words I haven’t been able to use in a long time to describe the Seattle 9:
    – Two home runs
    – Win
    – Come from behind
    – Loud
    – Sold out
    – 1st place

    I’m not going to project that the Mariners will still be in 1st place on Sept 1 and that we’ll be in a playoff race. I won’t presume that the next 1,395 innings will be devoid of heartache, injury or frustration.

    But I will enjoy this time. Top of the standings, a potential Cy Young winner and some young exciting players, combining to make baseball fun again. That’s all we can ask for.

  • Dispatch from Gothenburg

    I had the chance to do a little work and visit Sweden towards the end of December. I had every intention of writing and publishing a ton of material.  I did accomplish the writing part – volumes and volumes of content.  But not all of it is ready to be published. So instead of waiting around and trying to get it all together, here’s a short recap that’s a little dated now, but talks about my first week or so.

    ——

    Ok, its Sunday afternoon here in Sweden, so factoring in the 15 hour trip, 9 hour time difference, and the fact that it gets dark at 3:30pm, I think I’ve been here somewhere between 3 and 12 days.  Hard to know exactly.

    Coming at you now from Gothenburg, a short 40 minute train from my home base in Vargarda. Calling Vargarda a town is kind of like calling the New Mexico Bowl a Bowl Game. There are literally 6 restaurants, one cafe and one bakery.  I’ve walked by the restaurants at 12:30 pm, 3:30 pm, 7:00pm and 11:00pm and haven’t seem anyone in any of them, so I’m not sure how they exist. Could be supported by the government. Or a front for Al Qaeda. Who knows. You might think, “Well at least you’ll get to try some Swedish food.” Well interestingly enough, when Swedes go “out” for dinner instead of cooking at home, the last thing they want is Swedish food. So the restaurants are 3 pizzerias, a Chinese joint, what appears to be Thai, and something else. Maybe that’s the Swedish one. Anyway, instead, I went to the grocery store and stocked up on meats and cheeses I can’t pronounce. And caviar in a tube. Which is as good as it sounds.
    The only place in the town where I have internet access is the library, which is actually remarkably nice. So I have access to the outside world M-F from 10-7 which is about all I can say about the town otherwise.
    The house that is my home base is more cabin than house. Radiators keep it comfortably above freezing but below warm. No internet, No TV, no washer/dryer…. but there’s electricity and a table so theoretically I should be able to get all my work done.
    That being said, it didn’t take me very long on Friday morning to walk over the train tracks to the library, gaze west and ponder, “Hmm… Gothenburg….” And a few hours later I was checked into a hotel for Friday and Saturday nights.
    So I had a good 3 days and 2 nights of wandering, exploring and adventuring. Gothenburg has an amazing tram system. They have 17 tram lines, so at first you’re like, “Shit, I’ll never figure this thing out.”  Then you realize that all the trams go through one center near the middle of town. So if you see any tram heading inbound, you know where it will end up, as well as one of the 5 or 6 mini-hubs that circle that main hub. Once you figure out that, life is a breeze. No matter how lost you get, you just jump inbound and you get back to someplace you recognize.
    You might think, “At $3 a ride, that sounds expensive.” Well that would be the case, but it appears paying for the tram is more of a suggestion than a mandate. I bought a 24 hour pass for day one, then watched gamely as about 1 of every 5 Swedes who got on the tram ever checked in. So since then I”ve just waved my hand at the sensor and gone on with my day. Ah, the joys of socialism.
    So like I said, it’s Sunday evening and the last two trains leave at 8:55 and 10:55 – and when I figured THAT out, my mood changed considerably.  My math isn’t great, but 1:00pm Eastern plus 6 hours = 7:00pm Sweden, which gives me a half or even a whole NFL game if I want it. I mean for Christ’s sake, they put a sports bar in the train station.  What do they expect me to do?
    Speaking of sports, I got to my Swedish Hockey League (SHL) game Saturday afternoon in Gothenburg. The game here was a special SHL Christmas event – JULMATCHEN – so they played it outside in the soccer stadium. As far as I can tell, JULMATCHEN roughly translates to, “Game played outside in cold rainstorm” so we had a 45 minute rain delay while 6 poor arena employees spent a good 90 minutes sweeping the rain off the ice – and it continued to come down pretty well just above freezing temperatures at 35 degrees. The rain finally stopped, and we had a hockey match. We lost. I stood in the supporters section wearing my Sounders jacket and talked to a few drunk fans who kept wanting to know my thoughts on all the Swedes playing in the NHL. Apparently, if you live in the US, it’s your God given responsibility to follow hockey even if you don’t have a team in your city. Especially in an Olympic year, when they want to ask about how the US team looks. My chance to make friends in Gothenburg was blown because I can’t talk about freaking NHL hockey.
    Also last night I got to Liseberg – a wonderful sugar covered Christmas Wonderland with powdered candy cane joy sprinkled on top.  Liseberg deserves it’s own post.  It’s just to Noel-ly-ful to describe in a paragraph. And it should get its own photo album.
    Anyway, back to Vargarda tonight, hope to lay low and get my work done this week, keep walking 5 miles a day and then either see a friend from Manchester in Stockholm next weekend or something else fun like that.  Or, with train tickets about $30 round trip, I may be commuting into Gothenburg all week. Who can tell…

    Some photos: http://flic.kr/s/aHsjPZL7VZ