Incidental Marketing

Hot Tipper "G$" sends across this link about Incidental or "Accidental" Marketing.

The AP article entitled "Giuliani Apologizes to Farm Family"  chronicles the media debacle caused when a Giuliani staffer mistakenly accepted a fundraising opportunity from an Iowan farming family, the VonSpreckens, and then cancelled it when they realized it was going to be a waste of time.

In the end, Giuliani turned the negative into a plus, spending 2 hours with the farm family out in eastern Iowa.  The little weekly Eastern Iowan newspaper, the Anamosa Journal-Eureka, seems appeased as well.  So it now seems everyone in Mrs. VonSprecken’s sewing circle will go vote for hizzoner.

So a couple of angles to take here: 1) Interesting that the Anamosa Journal-Eureka could contribute to a national headache for a Presidential hopeful.  2) From a marketing standpoint, every negative PR opportunity is a chance for a greater positive one.  But I’m shooting for #3) Can we finally admit that Iowa has WAY too much influence in the presidential election?

Iowa is a non-border state that does not have any oil wells, coal mines, steel refineries, automotive factories, technology leaders, entertainment hubs, travel destinations, world reknown universities, innovative medical research facilities or major population centers.  It has corn and farmers – lots of both – so there is some impact on agriculture.  And it home to the evil insurance companies and a number of banks.  But if you had to pick the most irrelevant states on an influential level, I would have to throw them in the Top 2 or 3 along with South Dakota and West Virginia. 

So the fact that the Iowa Caucuses force a Republican hopeful to cater to the damn VonSpreckens of Olin, is a complete joke.  In the several thouand hours Giuliani has left to spend with influencers, I want him meeting with tech leaders, defense specialists, cultural experts, social welfare pioneers and economic visionaries.  I want him spending as little time as possible with Grandma VonSprecken and people who will vote for him because he’s a nice, honest young man. 

Let’s let influencers influence, and let the followers watch what happens on TV. 

 

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