Andy Boyer

I have to write things down here or I'll forget them.

The Strategist’s Dilemma: When Even Google Says “Just Let Us Run It”

Early in my career, I was a tactician. Email campaigns, SEO, SEM, building landing pages, hacking together A/B tests. Whatever the job needed, I’d figure it out.

Then I got older. Took on bigger roles. Strategy became my thing. I got an MBA, which basically teaches you how to never do real work again. Just make PowerPoints and use fancy terms like “ubiquitous” and “leveraging synergies.” Just kidding. Kind of.

Then I taught at UW. Strategy-heavy, theory-driven. But not much time for learning how to troubleshoot a broken Meta ad pixel or chase down why TikTok didn’t like the file format you uploaded.

Fast-forward to a recent client gig. A small, scrappy brand with big potential. I figured with AI at my side, I could go back to being a full-stack marketer. The headlines promised that AI was like hiring a 12-person team. All I had to do was show up and prompt. Well, that’s what I thought would happen…

Read more: The Strategist’s Dilemma: When Even Google Says “Just Let Us Run It”

To be fair, some of it worked. AI helped me:

  • Learn the market faster than any onboarding doc ever could
  • Code landing pages I wouldn’t have touched otherwise
  • Test language, generate image prompts, draft copy

But some things were harder than I expected. Not because of AI. Because of me.

I wasn’t great at managing $500 social ad budgets with a bunch of audience segments. I’d get excited, generate new copy, then forget which ones were running. I’d have four tools open at once and three dashboards with zero clear answers.

And the real challenge? AI made me want to move too fast. It gave me confidence, not always clarity. I overlooked the years of work the brand had already done. I thought, “Let’s just rebuild it.” Because I could. But just because you can doesn’t mean you should.


Not only that, but with all the worry about tactics, I forgot about building an actual strategy. Sure I was fixing things, but why? Why was I spending the time on these ad images and audiences a la carte? Where was the the overall gameplan, which is the thing I’m actually really good at?

And then came the pressure. I’d read stories of brands handing over their entire budget to Meta’s Performance Max or Advantage+ campaigns and watching sales jump 300 percent. Google says the same. Just let the algorithm run it. Trust the machine.

But then the experts, the real paid media folks, all say the opposite. You should never blindly hand over your budget. You need control. You need constraints. You need human judgment layered over the models.

So which is it?


That’s the strategist’s dilemma. You’re smart enough to see the big picture. But now you’re supposed to run the machine, too. You’re supposed to click every box, track every metric, and learn new rules every week. It’s not that you can’t. It’s that if you’re not careful, you’ll burn your whole day trying to beat an algorithm that’s already 10 moves ahead.

And yet… you also can’t sit back. This isn’t a time for marketers to lean only on decks and plans. You have to try things. Publish things. Watch what works. Learn what doesn’t.

Especially if you’re working with a brand built on authenticity. You can’t just let the machine write your voice. You have to start with something human. Something true. Then let AI accelerate, not replace.

That’s what I’d do differently next time. Not give up the strategy. Not fake the tactics. But respect both. Use AI as the intern, not the architect. Build the plan myself, then use the tools to get further, faster, without losing the voice or the vision.

Because in the end, it’s not about chasing trends or automating everything. It’s about making sure the brand stays true, the work gets done, and the results actually matter.

Is Twitter Still a Platform for Real People? Or Just a Megaphone for Certain Echoes?

TL;DR Version

Twitter used to be a platform for discovery, curiosity, and real conversations. Over time, it shifted, to a space for customer complaints, then into a political battleground, and eventually into something stranger. Today, much of what passes for “debate” is driven by bots, automated replies, and talking points that feel like they were built in a conspiracy theory factory.

Research backs this up. Bots have been responsible for a disproportionate amount of political content for years, up to 30% or more, depending on the topic. The result is a platform where real engagement is harder to find, and actual people seem increasingly absent.

Continue reading

When You Have Too Much to Do, Stop and Do Less

Eventually, the list gets away from you.

You sit down ready to work, but nothing moves. Your brain stalls. You’re not even procrastinating. You’re just stuck. The list looks like a mountain, and instead of climbing it, you stare at it, waiting for something to change.

The anxiety and stress don’t come from the list itself. They come from the pressure we put on ourselves to catch up. That pressure builds, and the spiral begins.

When a game gets out of hand, no coach tells the team to score twenty runs at once. You just focus on getting one runner on base. Then the next. Same with parenting. If your kid is having a meltdown, firing off ten instructions only adds fuel to the fire. You pause. You breathe. You say one clear thing that works.

Read more: When You Have Too Much to Do, Stop and Do Less

That’s how your to-do list should be treated too.

Start by accepting that it’s out of control. That’s the only thing you can actually control at that point – the acceptance. Then pick one important thing in each area of your life. One for work. One for home. One for your health. One for your people. Finish those with care. Then stop.

Do it again tomorrow.

You’ll move slower, but you’ll make fewer mistakes. Progress starts to build, not the frantic kind, but steady and grounded. Like a lineup stringing a few hits together or a parent creating calm in a storm.

You can’t undo what didn’t get done yesterday. All you get is the next play.

And if you’re behind, that just means you’re in the game. You’re busy because you care. Falling behind isn’t a failure. It’s part of the process. Everyone’s behind in something. No one is watching your list as closely as you are.

So take a breath. Get a base hit. Cross off one meaningful thing. Then close the book on the day.

That’s how you win over time.

The Caffeine Purge Begins

I drink a lot of coffee. Usually a full pot by the end of the day, and sometimes I throw in three or four Cascade Ice caffeine drinks just to round things out. It’s not that I think I need that much. It’s just what I do. Part habit, part coping mechanism.

But I’ve been feeling the effects lately and I don’t like them. Anxiety, restless sleep, a sense that my nervous system is running slightly off the rails even when nothing’s happening. So I’ve decided to do something about it. Not some dramatic life overhaul. Just one thing: cut back on caffeine with the goal of a total abstinence. Seven to ten days of tapering. Let’s see what happens.

The plan is to mix decaf into my coffee grounds, tart with half and half, then taper it down. That will remove about 1/3 and gives me a few days to fool myself before things get more difficult. Next, drop the Cascade Ice drinks and try to replace them with pure water and electrolytes. That’s 1/2 of the current state so 2/3 total.

Then, it’ll just be cutting down the pot to 1/2, then one cup, then none at all. Sounds easy. I mean, I’ve done much harder things.

Why now? Because I want better sleep. Less edge. More clarity. And I want to see what my face and gut look like without all the hidden water retention and stimulant drag. Ten days without caffeine should be enough to know whether any of that’s real or just a theory I invented while over-caffeinated.

So this is Day 1. No big declarations. Just an experiment. I’ll check back in if things get interesting.

Baseball and Presence

An old lecture from Father Hobbs:

“Baseball is a metaphor for how to practice restraint.You can’t out-hustle the pitcher. You can’t rush the at-bat. You have to wait for the game to come to you. And in that waiting, everything gets quieter.”

Entrepreneurship, marketing, the tech world – they all teach us how to sprint, to go chase the game. But baseball taught me to stop swinging at bad pitches.

Now I use that same mindset to handle distractions, deadlines, and overthinking.

Stay in the box. Watch the ball. Swing when it matters.

Does the 3-30-3 Writing Framework Still Work?

Does the 3-30-3 Writing Framework Still Work?

There is a writing model I’ve followed for years. I swear I stole it from someone else, but whenever I try to find the article that taught it to me, I can’t locate it. Maybe I dreamed it. Maybe it was a late night conversation at Ad Club.

Regardless, the idea is simple:

  • You get 3 seconds to grab someone’s attention and earn 30 more seconds.
  • You have that 30 seconds to earn their interest and earn 3 more minutes.
  • Only then, in that 3 minutes, do you get to earn enough trust to shift their mindset, earn a response, or close the deal.

So, does it still work today?

Read more: Does the 3-30-3 Writing Framework Still Work?

1. 3 seconds to stop the scroll

The Nielsen Norman Group says most users decide whether to stay or leave a page within 10 to 20 seconds. But if you can keep them for the first 5 seconds, the odds of them staying longer go up significantly.

Mobile is even less forgiving. A Meta study found people make up their mind about content in just 1.7 seconds while scrolling. First impressions matter. A lot.

2. 30 seconds to hook curiosity

The average reader doesn’t get far. According to Chartbeat, more than half of visitors spend less than 15 seconds actively reading a piece of content. But if someone makes it to 30 seconds, their chances of continuing to the 1-minute mark nearly double.

That’s where interest turns into attention.

3. 3 minutes to actually do something

If someone spends 3 minutes or more with your content, they’re in it. A Nielsen study showed that readers who stay that long are more likely to subscribe, share, or convert. Heatmaps from Crazy Egg show that serious purchase intent tends to happen after the 2-minute mark, when people have read enough to feel confident.

So yes, the 3-30-3 model still works.

It lines up with how attention works in real life. People make fast decisions, scan quickly for value, and only commit when they feel something is worth it. If you can clear those three checkpoints of attention, interest, evaluation in one piece of content, you’re doing more than getting clicks. You’re actually getting through.

Your 2% Battery: When Real Work Starts

I’ve noticed something. Most of the real progress in life doesn’t happen when you’re rested, focused, and firing on all cylinders. It usually shows up when you’re barely hanging on. When your brain is foggy, your patience is shot, and everything on your to-do list sounds equally annoying. At least that’s how it is for me.

It’s when the old stories come in. The ones that say, “Screw it, let’s just do this tomorrow” or “This probably isn’t worth it anyway.” And if I can manage to ignore that voice for five minutes and just do the thing, even halfway, it changes something deeper than the task itself.

I’ve also seen this in fellow friends, athletes, and especially parents. We’re not struggling because we don’t know what to do. We’re struggling because we’ve convinced ourselves that it only counts if it’s done perfectly, at the perfect time, with perfect energy. That’s garbage.

Read more: Your 2% Battery: When Real Work Starts

Sometimes being a dad means cleaning up a mess you already cleaned yesterday. Or setting up an obstacle course in the yard after a long day when you’d rather just lie down, stare at the ceiling and hand parenthood over to the TV. But we do it anyway, because consistency matters more than inspiration.

Lately I’ve been thinking about that in terms of performance. Not just fitness or business, but the mental side. The part where we’re in the batter’s box and don’t swing, because it’s not the right pitch yet. The discipline isn’t in the swing. It’s in the stillness. It’s in trusting that the next one might be the right one.

So as I was thinking about what to do with this site as I bring it back to life in a world where no one blogs anymore, I think I’ll use it as an excuse to keep leaning into that space. How to stay focused when my brain wants a nap.

I might talk about AI. Or parenting. Or playing softball on a sore calf because it feels good to compete again. It’s all part of the same thread. Eventually, it might have an actual point, but for now, this is just about building the muscle to keep going when the battery light comes on.

Here We Go Again

Well its that time of year. Opening Day. Yay?

Man, I used to love Baseball Opening Day. So much hope. If this falls right, and that goes our way, and if that guy has a great year, then we can win it!

But, I’m jaded now. When your team has a publicly stated goal of going 87-75 every year and maintaining a profit, it’s hard to get more excited than they do.

But its a fun time to look at stats anyway. It is baseball after all. So lets open up to a couple of pages.

Read more: Here We Go Again

1) Championships by Team (MLB, NFL, NBA, MHL, MLS)

Overall Stats:

Total Franchises with titles: 74 (out of 160)

  • Baseball: 23 (out of 30)
  • Football: 20 (out of 32)
  • Basketball: 20 (out of 30)
  • NHL: 19 (out of 32)
  • MLS: 15 (out of 29)

Teams

11 Titles

  • Los Angeles Lakers (NBA)

7 Titles

  • New York Yankees (MLB)

6 Titles

  • Chicago Bulls (NBA)
  • LA Galaxy (MLS)
  • New England Patriots (NFL)
  • Pittsburgh Steelers (NFL)

5 Titles

  • Boston Celtics (NBA)
  • Edmonton Oilers (NHL)
  • Golden State Warriors (NBA)
  • New York Islanders (NHL)
  • Pittsburgh Penguins (NHL)
  • San Antonio Spurs (NBA)
  • San Francisco 49ers (NFL)

4 Titles

  • Boston Red Sox (MLB)
  • D.C. United (MLS)
  • Dallas Cowboys (NFL)
  • Kansas City Chiefs (NFL)
  • Los Angeles Dodgers (MLB)
  • Montreal Canadiens (NHL)
  • New York Giants (NFL)
  • San Francisco Giants (MLB)

3 Titles

  • Chicago Blackhawks (NHL)
  • Columbus Crew (MLS)
  • Denver Broncos (NFL)
  • Detroit Pistons (NBA)
  • Detroit Red Wings (NHL)
  • Las Vegas Raiders (NFL)
  • Miami Heat (NBA)
  • New Jersey Devils (NHL)
  • Philadelphia Phillies (MLB)
  • St. Louis Cardinals (MLB)
  • Washington Commanders (NFL)

2 Titles

  • Atlanta Braves (MLB)
  • Baltimore Ravens (NFL)
  • Colorado Avalanche (NHL)
  • Florida Panthers (NHL)
  • Houston Astros (MLB)
  • Houston Dynamo FC (MLS)
  • Houston Rockets (NBA)
  • Los Angeles Rams (NFL)
  • Miami Marlins (MLB)
  • Minnesota Twins (MLB)
  • Oklahoma City Thunder (NBA)
  • Philadelphia Eagles (NFL)
  • San Jose Earthquakes (MLS)
  • Seattle Sounders FC (MLS)
  • Sporting Kansas City (MLS)
  • Tampa Bay Buccaneers (NFL)
  • Tampa Bay Lightning (NHL)
  • Toronto Blue Jays (MLB)

1 Title

  • Anaheim Angels (MLB)
  • Anaheim Ducks (NHL)
  • Arizona Diamondbacks (MLB)
  • Boston Bruins (NHL)
  • Carolina Hurricanes (NHL)
  • Chicago Bears (NFL)
  • Chicago Cubs (MLB)
  • Chicago White Sox (MLB)
  • Cleveland Cavaliers (NBA)
  • Dallas Mavericks (NBA)
  • Dallas Stars (NHL)
  • Denver Nuggets (NBA)
  • Detroit Tigers (MLB)
  • Kansas City Royals (MLB)
  • Milwaukee Bucks (NBA)
  • New Orleans Saints (NFL)
  • New York Mets (MLB)
  • Philadelphia 76ers (NBA)
  • Portland Trail Blazers (NBA)
  • Seattle Seahawks (NFL)
  • Texas Rangers (MLB)
  • Toronto Raptors (NBA)
  • Washington Nationals (MLB)
  • Washington Wizards (NBA)


2) Championships by City

Los Angeles – 26 Titles
Dodgers (MLB) – 6
Lakers (NBA) – 11
Rams (NFL) – 2
Kings (NHL) – 2
Galaxy (MLS) – 5

Boston – 20 Titles
Red Sox (MLB) – 4
Patriots (NFL) – 6
Celtics (NBA) – 8
Bruins (NHL) – 2
Revolution (MLS) – 0

New York – 15 Titles
Yankees (MLB) – 5
Giants (NFL) – 3
Mets (MLB) – 1
Rangers (NHL) – 1
Islanders (NHL) – 4
Knicks (NBA) – 0
NYCFC (MLS) – 1

Chicago – 13 Titles
Bears (NFL) – 1
Bulls (NBA) – 6
Blackhawks (NHL) – 3
White Sox (MLB) – 1
Cubs (MLB) – 1
Fire (MLS) – 1

San Francisco – 12 Titles
49ers (NFL) – 5
Giants (MLB) – 3
Warriors (NBA) – 4

Pittsburgh – 10 Titles
Steelers (NFL) – 4
Penguins (NHL) – 5
Pirates (MLB) – 1

Detroit – 8 Titles
Pistons (NBA) – 3
Red Wings (NHL) – 4
Tigers (MLB) – 1
Lions (NFL) – 0

Washington, D.C. – 8 Titles
Commanders (NFL) – 3
Capitals (NHL) – 1
Nationals (MLB) – 1
D.C. United (MLS) – 3

Denver – 7 Titles
Broncos (NFL) – 3
Avalanche (NHL) – 3
Nuggets (NBA) – 1
Rockies (MLB) – 0

Dallas – 6 Titles
Cowboys (NFL) – 3
Stars (NHL) – 1
Mavericks (NBA) – 1
FC Dallas (MLS) – 0
Rangers (MLB) – 1

Houston – 6 Titles
Astros (MLB) – 2
Rockets (NBA) – 2
Dynamo (MLS) – 2

Kansas City – 5 Titles
Chiefs (NFL) – 3
Royals (MLB) – 2

Miami – 5 Titles
Heat (NBA) – 3
Marlins (MLB) – 2
Dolphins (NFL) – 0
Inter Miami (MLS) – 0

San Antonio – 5 Titles
Spurs (NBA) – 5

Tampa Bay – 5 Titles
Buccaneers (NFL) – 2
Lightning (NHL) – 3

Philadelphia – 4 Titles
Eagles (NFL) – 1
Phillies (MLB) – 2
76ers (NBA) – 1
Flyers (NHL) – 0
Union (MLS) – 0

Seattle – 4 Titles
Seahawks (NFL) – 1
Sounders (MLS) – 2
Supersonics (NBA) – 1

St. Louis – 4 Titles
Cardinals (MLB) – 2
Blues (NHL) – 1
Rams (NFL) – 1

Toronto – 4 Titles
Blue Jays (MLB) – 2
Raptors (NBA) – 1
Toronto FC (MLS) – 1

Atlanta – 3 Titles
Braves (MLB) – 2
United (MLS) – 1

Baltimore – 3 Titles
Ravens (NFL) – 2
Orioles (MLB) – 1

Columbus – 3 Titles
Crew (MLS) – 3

Milwaukee – 2 Titles
Bucks (NBA) – 2

Minneapolis – 2 Titles
Twins (MLB) – 2

Portland – 2 Titles
Timbers (MLS) – 2

Cincinnati – 1 Title
Reds (MLB) – 1

Cleveland – 1 Title
Cavaliers (NBA) – 1

Las Vegas – 1 Title
Golden Knights (NHL) – 1

New Orleans – 1 Title
Saints (NFL) – 1

Oklahoma City – 1 Title
Thunder (NBA) – 1

Phoenix – 1 Title
Diamondbacks (MLB) – 1

Salt Lake City – 1 Title
Real Salt Lake (MLS) – 1

Lunching with Legends – Talking Leadership

Episode 2: Culture, Character, and the Cost of Winning

Welcome back to Legends on the Line, our fictional Zoom call to the great beyond, where some of the most legendary college coaches who ever lived drop in for a candid conversation. Our panel today needs no warmup:

  • Pat Summitt, the unshakable builder of Tennessee women’s basketball.
  • John Wooden, architect of the UCLA dynasty and philosopher in sneakers.
  • Eddie Robinson, Grambling State’s longtime coach, educator, and soul of Black college football.

I’ll step aside after this quick intro—just a coach’s kid turned marketing guy listening in from the sidelines. These three don’t need moderators.

Let’s listen in.

WOODEN: Thank you for the invitation. It’s always good to be in the company of coaches who understood that the scoreboard was never the whole story.

SUMMITT: Speak for yourself, Coach. I liked the scoreboard—but I liked knowing why we won more.

ROBINSON: That’s the key right there. Anybody can get lucky one Saturday. Sustaining it, year after year? That’s culture. That’s character.

WOODEN: Culture is what happens when no one’s watching. You can’t teach discipline on game day. It has to be woven into how you practice, how you behave, how you treat your teammates.

SUMMITT: It’s also how you talk to your players after a loss. Or when they’re struggling off the court. I wasn’t just raising point guards—I was helping raise women.

ROBINSON: We had players come through Grambling who had never been told they mattered. Coaching them meant teaching them how to carry themselves with dignity, how to walk into any room and belong there.

WOODEN: I used to say: “Be more concerned with your character than your reputation.” Your reputation is merely what others think of you. Your character is what you really are.

SUMMITT: That quote made it onto the wall in our locker room, by the way.

ROBINSON: Same.

WOODEN: So let me ask—how do we build character on a team?

SUMMITT: You hold people accountable and you tell the truth. I never sugarcoated anything with my players. I told them, “If you don’t want to hear the truth, you’re in the wrong gym.”

ROBINSON: You also model it. You can’t ask your team to work hard and then come in late or take shortcuts. Coaches forget that players remember everything—especially what you do when the cameras aren’t on.

WOODEN: That’s right. I never once mentioned winning in a pregame talk. But I talked about effort, preparation, self-control. You teach those things and the wins take care of themselves.

SUMMITT: We live in a world where everyone wants results yesterday. But a team’s identity takes time. That’s the real coaching—the part they don’t show in the documentaries.

ROBINSON: Culture is how you respond to adversity. You lose a key player? You’re down 14 in the third? That’s when all the “teamwork” posters on the wall better mean something.

WOODEN: Here’s a thought: The more talented your players, the more important it is to teach unselfishness.

SUMMITT: Amen. At Tennessee, our biggest fights were never about minutes. They were about ego. But we settled those in practice, in film sessions, in long conversations. You can’t just yell “teamwork” and expect magic.

ROBINSON: I had players who wanted to go pro, and I’d say, “Start by being great in this huddle.” You can’t lead 80,000 fans until you can lead 10 of your teammates in the locker room.

WOODEN: “Don’t let what you cannot do interfere with what you can do.” That applied to stardom too.

SUMMITT: We put team before talent every year. If you couldn’t buy into that, you didn’t play. Period.

ROBINSON: Can we talk about how you balance toughness and love?

SUMMITT: You mean how to kick their butts and hug them after?

WOODEN: I believe discipline without love is tyranny. But love without discipline is chaos.

ROBINSON: I told my players: “You may not like how I say it, but you’ll understand why when you leave here.”

SUMMITT: Coaching is a long game. It’s what they say about you ten years later that matters. Not what they say when you sit them on the bench.

WOODEN: Let’s get practical. How did each of you create culture, not just talk about it?

SUMMITT: Daily habits. On time. Practice hard. Sit in the first three rows of class. Say thank you. The little things build the big things.

ROBINSON: We ran the program like a family. That didn’t mean it was soft—it meant it was consistent. If you knew what to expect from me, you could relax and play.

WOODEN: I had a Pyramid of Success, but honestly? It came down to teaching players how to be good men. If they became good men, they’d be good teammates.

SUMMITT: Replace “men” with “women,” and I’m with you 100%.

WOODEN: You know what I miss most?

SUMMITT: The players?

WOODEN: That moment when a kid finally gets it. Not the game plan—the lesson.

ROBINSON: Yes. When they figure out who they are. That’s the championship I remember most.

SUMMITT: There’s a reason we call it “coaching.” It’s a journey, and we’re lucky to ride shotgun.

ME (signing back in): I didn’t want to interrupt. But thank you. This was a masterclass in how to build something that lasts.

Before we close the Zoom tab on the sky, mind if I ask what each of you is doing this weekend?

WOODEN: I’ve got a pickup game with some old Bruins and a long walk planned with Abraham Lincoln. We talk about leadership.

SUMMITT: I’m hosting a chalk talk with Billie Jean King and Maya Angelou. We’re comparing playbooks.

ROBINSON: I’ll be on the sideline at a sandlot game down here. Same spot every weekend. I cheer loud.

Imagery for Focus

Research in psychology and psychiatry suggests that certain types of images or visual stimuli can help individuals improve focus and reduce distractions. These images often leverage principles of attention regulation, mindfulness, and environmental design. Here are a few scientifically-backed approaches:

1. Nature Scenes

  • Why it works: Studies show that exposure to nature or even viewing images of natural environments can restore attention and reduce mental fatigue. This is based on the concept of Attention Restoration Theory (ART), which suggests that natural environments engage our attention in a gentle, involuntary way, allowing the directed attention system to rest.
  • Example Images: Forests, flowing water, mountains, and greenery.
  • Best Use: Displaying posters, screensavers, or paintings with calming natural scenes.

2. Abstract Art with Low Complexity

  • Why it works: Complex or cluttered images can overstimulate individuals with ADHD, while simple, abstract designs or patterns can create a calming effect and reduce distractions.
  • Example Images: Geometric patterns, smooth color gradients, or minimalist art with soft tones.
  • Best Use: Use as background art in workspaces or as phone wallpapers.

3. Mandala Patterns

  • Why it works: Mandalas and other symmetrical designs can promote mindfulness and focus through their repetitive and orderly structure. Some ADHD therapies include coloring mandalas to improve focus and reduce hyperactivity.
  • Best Use: Use as interactive exercises (e.g., coloring apps) or as visual elements for meditation breaks.

4. Images with Blue and Green Hues

  • Why it works: Blue and green are associated with calmness and focus. Research has shown that these colors can help regulate mood and improve attention span.
  • Example Images: Ocean waves, clear skies, green fields.
  • Best Use: Backgrounds for work environments or calming breaks.

5. Goal-Oriented Visuals

  • Why it works: Visuals that represent goals, steps of a task, or progress can help individuals with ADHD stay task-oriented. Seeing a visual roadmap of their objectives can reduce the cognitive load and prevent distractions.
  • Example Images: Infographics, step-by-step diagrams, or progress trackers.
  • Best Use: Incorporate into task planning or to-do lists.

6. Soft Animated Visuals

  • Why it works: Slow, non-distracting animations (like a gentle ocean wave or a flame flickering) can serve as a grounding point for focus. These animations are particularly useful for reducing anxiety and helping individuals stay engaged without overstimulation.
  • Best Use: Display on digital devices or monitors as a background focus tool.

7. Visual Reminders of Break Spaces

  • Why it works: Seeing a calming visual associated with a planned break (e.g., a peaceful garden or quiet reading corner) can create a mental cue for focused work until the break arrives.
  • Example Images: Personalized images of a favorite relaxation spot or a digital timer with an image of the break area.
  • Best Use: Use as desktop backgrounds or on task management tools.

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