Whoops Marketing, or “Watch Your Acronyms”

Seattle just got a Trolley.  Excellent news.  The Trolley will run down South Lake Union. And so imagine the guy painting the acronym on the side of car.  Bay Area Rapid Transit = "Bart";  South Lake Union Trolley =

Uh oh.  "Uh boss, can I ask you a quick question?"

So now we have a street car instead.  SLUSC.  Not really much better….. If it was shortened to Lake Union Street Car (LUSC), you could pronounce it "Lucy." Any other ideas?

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