Yesterday, I forwarded along a commissioned "report" that detailed why marketers shouldn’t care about Clickthroughs anymore. (In case you couldn’t tell, I was mocking the report and anyone who found it to be credible.)
Now, for those of you who aren’t one of the 14 marketers nationwide who said, "Wow that was valuable insight," today we have stats about what you should be paying for the clicks you do get.
This article comes from Search Engine Watch, based on a report from Efficient Frontier. Is this what you are paying for clicks in these categories?
| Average Search CPC by Category, January 2008 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC | |||||
| Total finance | 2.70 | |||||
| Credit | 2.95 | |||||
| Mortgage | 2.61 | |||||
| Auto finance | 1.68 | |||||
| Travel | 0.65 | |||||
| Automotive | 0.57 | |||||
| Retail | 0.36 | |||||
| Dating | 0.40 | |||||
However, if you are one of those 14 marketers that think clicks are over-rated, please email me immediately so I can get you in a nice expensive CPM deal. I’ll even throw in dinner.
