“Targeted” Marketing

Not joking here – I actually heard this ad on Sacramento radio after NFL football on Sunday evening.

“Acme Store (can’t remember real store name) wants to remind you about California’s 10 day waiting period to buy firearms.  So if you are purchasing a handgun for a Christmas present this year, and want to have it wrapped by Christmas Eve, remember that you’ll need to complete your purchase by December 14.  

Remember, ammunition and other supplies are not subject to the 10 day waiting period.  But to make sure you complete your holiday list in time to put everything under the tree, make sure you come in before Dec 14.”

Now, there was more ad copy here, but for obvious reasons, my brain was not able to concentrate any further… Definitely my favorite ad of the month.

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