Get Your B2B Questions Answered Tuesday Night

There will be no Super Bowl Commercials featuring dogs and horses promoting a B2B brand this year. Liam Neeson won’t be doing voiceovers Sunday about Enterprise software.

B2B Marketing is the quiet opportunity. Its success is not measured on fluffy numbers like “Followers,” “Retweets” or “Net Promoter Score.” B2B is about leads and sales. Not $.99 sales. $99,000 sales. B2B is sexy in its own unsexy way.

This Tuesday, some great people from the B2B Marketing world will get together at Moz World Headquarters and each share 15 minutes of wisdom. At the end, I’m going to get to ask these experts a few questions panel style. I’m looking forward to it, and if you are into B2B Marketing, I hope to see you there.

www.B2BNowAndNext.com

What is a Winning Football Team Worth to Seattle

There’s a guy at my gym who fancies himself as somewhat of a philosopher. His podium is the sauna, where he knows he has a captive audience of helpless people who have no other place to get a good sweat.

I call him “Sauna Sam” and he adds as much to the world’s philosophical endeavors as I do to nuclear engineering. The beauty of Sauna Sam is that the more conviction he has about a topic, the less he actually knows about it.

How does this relate to football? Bear with me a moment.

For some reason, I have no actual downloaded media on my phone. I live in an all-stream kind of world I suppose. And of course, there’s no internet in the sauna. So how annoying is Sauna Sam? I will actually put on my headset, open up video games on my phone, and listen to the minute long introductory music from the game’s home screen 10 times rather than listen to Sam.

So yesterday I’m fumbling around, desperately trying to find a game with a loud soundtrack, and before I can get there, I have to hear Sam’s latest rant, directed at no one in particular other than that poor sap that made the mistake of making eye contact and now was looking for a back door to sneak out of.

Sam is ranting about how the mainstream media has brainwashed all the pacifists and progressive minds in Seattle to support a sport that is all about barbarianism. He mocks Seattle for spending their money to placate millionaires and billionaires running a fascist business in which people purposely and willfully attempt to hurt each other.

Being the open minded soul that I am, I tried to embrace this line of thought. Concussions are certainly a bad thing. Domestic Violence is definitely bad. Shootings, drug use, steroids, these are all negative things that NFL players can become known for.

So then I looked at the other side. There are very few times in my life when I have felt such irrational exuberance as I did Sunday afternoon in Century Link. At several moments in that game, I shared emotions with 65,000 other people. Surprise at an early Russel Wilson interception, relief that the Packers only had 2 field goals, depression on the interception with 5:00 left, hope when the Seahawks got the ball back, excitement when they scored, celebration when they got the onside kick, pure disbelief when they took the lead, a nervous sigh when they gave up the field goal, a tempered optimism when they won the overtime coin flip, and unbridled jubilation when they got the touchdown.

That my friends, is a roller coaster of human emotions. And I didn’t go through them by myself. I had 65,000 neighbors with me. Throughout those last 5:00, all of strangers hugged, high-fived, stared open mouth in disbelief, danced and smiled like we just learned how.

So obviously, I am one of the brain washed. One of the NFL’s minions who receive joy from watching grown men fight on a field of battle. Right, Sam?

Well I think that idea is garbage. Football is dangerous, not all of the players are upstanding citizens and there are definite health risks you take by being hit by large, structurally sound men in return for a million dollar paycheck.

But barbaric? The Roman Colosseum was barbaric. Dog fighting is barbaric. Football is dangerous. Football takes bravery. But no one is supposed to die playing football.

All of the players on that field were doing things that you and I could never imagine doing. The discipline and training it takes is more than we can comprehend. The 65,000 people sitting in Century Link, and the hundreds of thousands watching at home, wanted their team to be braver, stronger, faster and smarter than the other guys risking their health to win a game. And not just this week, but over the last 18 weeks.

But these are our guys. And we’re proud that they wear a Seattle jersey. And so we will do whatever small part we can to contribute. That means being loud when the team needs a pick me up. It means being louder when we can affect the other team. It means losing all sanity and rational thought and truly believing we are part of the team, the collective 12th man.

And that’s what the team means to the city. We all have our different political views, jobs, education, etc… But Seattleites – and the region around us – all have a singular bond if we choose to embrace it. We are the 12th Man. Together. It makes us stronger as a city, and closer as a population.

It’s too bad Sauna Sam wants to focus on the negative. He is really missing out on how cool it is to be part of this community.

The Best Company You Don’t Know You Need

I don’t shill for companies very often. And I am getting no benefit for this.

But I love RePC. (Google Map)

Now maybe you are one of those super careful people who never do anything dumb like accidentally back over your laptop bag after scraping the snow off your car, or accidentally have your laptop bag fall out of the back of an SUV. Maybe you never have a need to get your laptop screen replaced.

But maybe you do. And if you do, you want to take it to RePC. If they have the screen in stock (which they often do), the whole thing is less than $100. If they have to buy it from somewhere else, maybe $150. If you can find the right screen yourself somewhere, then they’ll do the install for like $40.

Of course, they do all kinds of other things for people have different kinds of laptop issues. So next time you have some computer calamity, give these guys a shot. They are just down by Safeco Field. Super nice, really helpful and really fair.

Advice for New Grads Seeking Those “Jobs” Things

Young people seem to like to ask me about how to get a job. Sometimes I think they don’t really want my advice and just want me to actually “give” them a job, but I get asked all the same.

So here are a few quick thoughts for you new grads. In no particular order.

1) No one wants to “give you a job.” People do want you to “work for them.” These are two completely different sentences and they mean totally different things. If you can’t figure out the difference, then you may want to ask someone.

2) Hiring Managers expect you to bring a skill to the role. It’s your first job. No one expects you to be an all-star. What they want is to see that you have some skill – or set of skills – that they can add to their team that makes the overall team better. Know what you are best at, and get even better. In an interview be able to clearly articulate that you are able to solve some sort of problem that the manager has, because your skill set enables you to do so.

3) If you want to work in a start-up for a career, there is a lot of value in working in a huge company first. I know this sounds counter-intuitive. But working in a large, successful company gets you the following: A nice large network of colleagues to call upon later in your career, experience doing things the right way, an understanding of how large companies work so you know how to sell to them later, a nice brand name on your resume that indicates you *could* work in a big company if you wanted, and finally, stable money that you can sock away in a savings account, so you can take a risk later. Side note: Nothing is more liberating than money in the bank. Nothing is more chilling than being forced to work for someone you don’t like because the rent is due.

4) Your first job is probably going to kind of suck. Here’s why. You’re the low pup on the totem pole. That means your boss is second lowest, and that it’s probably their first time managing people. They will have some managerial growing pains. They’ll also be worried about their own boss 90% of the time and trying to figure out how to get promoted. So you probably will end up flipping from being ignored to being micro-managed based on what your boss just got told by their boss. Accept that this is going to be part of the game, so look for a boss that you like, no matter what the company is like.

5) Interview EVERYWHERE. It doesn’t matter if you don’t want to work there. Go practice. Nothing is more humbling than not getting an offer at a company you didn’t want to work for. But it will help you figure out how to nail the interview you really want.

6) Work for a product, customer base or marketplace you care about. It’s the natural truth. If you don’t like your customers, you can’t do your job. I once worked someplace where the customers were all rich, arrogant, conceited and hard to deal with. Do you know how little I felt like helping them? You can’t do good work unless you have an affinity for what you are doing. So at least identify early who it is that you want to be associated with.

In a nutshell – To “work” for someone, find a skill you are great at, optimize it, sell yourself everywhere, and try to find a manager you like in an industry you care about, no matter how large or small the company. Then save some money, build a nest egg, and never have to fear a lack of a job again.