There will be no Super Bowl Commercials featuring dogs and horses promoting a B2B brand this year. Liam Neeson won’t be doing voiceovers Sunday about Enterprise software.
B2B Marketing is the quiet opportunity. Its success is not measured on fluffy numbers like “Followers,” “Retweets” or “Net Promoter Score.” B2B is about leads and sales. Not $.99 sales. $99,000 sales. B2B is sexy in its own unsexy way.
This Tuesday, some great people from the B2B Marketing world will get together at Moz World Headquarters and each share 15 minutes of wisdom. At the end, I’m going to get to ask these experts a few questions panel style. I’m looking forward to it, and if you are into B2B Marketing, I hope to see you there.