Some Fun Trivia to Celebrate Mariners Opening Day

It's the home opener of our favorite hometown 9, the Seattle Mariners. So let's take a nostalgic trip down memory lane and review some stats and trivia since the day the Mariners were bounced from the last playoff game in which they participated, October 22, 2001. Things that did not exist the last time the Mariners were in the playoffs: X…

More Money for Marketing – Budgets to Increase Again

Good news for companies with products that target Marketing groups. There should be more money to go around this year. According to a Gartner report published in October of 2016, the average Marketing budget is now up to 12% of company revenue. The numbers don’t vary too greatly between B2B and B2C companies, with B2B companies receiving 12.3%…

Meet Your New 2017 Sounders

The MLS season is a long one, running a full 9 months from early March to early December. So before the ink was even dry on the papers forever documenting the 2016 Sounders MLS Cup win, the wheels of progress were underway to form the 2017 version. Many of the players who played a decent sized role in the title run found themselves trading their Ra…

Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Ask a Performance Psychologist

A few months ago, I mentioned that my sister, Dr. Elizabeth Boyer, had launched Northwest Performance Psychology. As you may imagine, the two of us tend to have a lot of spirited discussions about the differences between the theories of performance psychology and how they apply in high-pressure workplaces such as technology companies. Well w…

Andreesen Horowitz on Product Market Fit

Andreesen Horowitz recently syndicated an article written by Tren Griffin of 25iq.com. The topic was Product Market Fit, and Griffin does an outstanding job of detailing 12 important points, drawing quotes from some of Silicon Valley's biggest names. You should read the whole article here or here, but I've put together a quick 30 second synopsis…

Will John Kasich Challenge Trump in 2020?

I was scrolling through some morning shows on Sunday and stopped when I saw a familiar face I had forgotten about. There was John Kasich live on CNN from the Munich Security Summit. Election 2020 was still on my brain from a discussion I had earlier in the week about Mark Cuban. An idea crossed my mind. So I reached out to my left-leaning polit…

Mark Cuban 2020?

Mark Cuban set about to troll President Trump, in what was surely the only newsworthy event from the NBA's Celebrity All-Star game. [caption id="" align="alignnone" width="534"] Source: USA Today[/caption] But wait a minute, does a Mark Cuban presidency make sense? Have the times changed so greatly, that this something we should consider? Let…

Stories You Missed – January 2017

We all can't read everything, and our Facebook feeds are now overrun with political arguing. So to make things easy for you, I've assembled some of the stories from last month about tech, marketing, sports and Seattle that you may find interesting. Three Sounders FC Departments Honored with 2016 MLS Club and Executive Awards: Congrats to the t…

Should We Provide Free College Tuition

I'm seeing this topic brought up more and more. College is too expensive and even the middle class can't afford it anymore. And those who come out of school with a mountain of debt will never be able to own a house, much less have enough discretionary income from the low paying jobs they'll earn with their degree. So the easy answer is to make c…