That’s Billion, With a B

Facebook just agreed to buy WhatsApp for $16 Billion. That's one billion, this many times: Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion When you add the other Billion Billion Billion for current What's App employees, it comes to $19 Billion. …

Chocolate + Augmented Reality =

Leave it to a 100 year old chocolate company to create a truly innovative interactive campaign utilizing augmented reality and an app called Blippar.  I don't have these candy bars in front of me, so I can't vouch for the game yet, but I'll try to pick some up on my next trip to QFC.  (Video via DigitalBuzzBlog) …

Tesco: Homeplus Subway Virtual Store

I don't usually like when people post the same thing in all their channels.  It seems pointless and a little lazy to me.  But in this case, I think this story is interesting enough that I'm embedding the video I previously posted on Twitter. (And yes, I know the story is old and you've all probably seen it 100 times already.) Also, here's…

Nike “Write the Future” Postscript

Fun little side note here to what is probably the most successful guerilla YouTube ad ever, Nike's "Write the Future.  Now, we've all seen the actual ad about a gajillion times.  I'm not sure why I was interested in digging in here - probably because I figured they created all the audio in a studio.  But it turns out the main th…

New Ad Report – TV $ Down, Social Media $ Up

You always have to take these kind of reports with a grain of salt, but Mediapost reports on a new Forrester Research/Association of National Advertisers survey, based on responses from 104 U.S. advertisers in 21 industries, including Cisco Systems, GlaxoSmithKline, ING, Kraft, Marriott, State Farm and Clorox.  All told, they represent nearly …