The Reach of a Tweet

So I work in social media.  I teach some social media.  I play around in some social media channels.  I own a blog with my own name as its url simply so I show up in Google searches.  Through all these years playing around in social media as a profession, I’ve never really made it a huge focus of my personal life.  Maybe I’ll make a connection here or there.  But nothing substantial. And yet today, a simple tweet seemed to strike a chord with people. All day long Occupy Seattle mayhem shut down streets downtown.  People couldn’t get home from work.  Rogue anarchists broke windows.  Children couldn’t be picked… Read More

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A Debate – What is Appropriate Fan Behavior at a Bar

This blog has been a lot of things over the years. Of course, it’s also NOT been a lot of things over the years.  But, it has always strived to be fair.  If we criticize someone for absurd behavior, we’ll turn the focus on ourselves if we commit the same behavior. I’ve probably made fun of fans of other colleges at some point, so I thought I’d use an example from Saturday’s Elite Eight Game to spur some debate and show I can be fair. The setup: The Ballard Loft is a very UA friendly bar.  And Saturday the Seattle chapter of the UA Alumni Club gathered to watch the… Read More

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“Targeted” Marketing

Not joking here – I actually heard this ad on Sacramento radio after NFL football on Sunday evening. “Acme Store (can’t remember real store name) wants to remind you about California’s 10 day waiting period to buy firearms.  So if you are purchasing a handgun for a Christmas present this year, and want to have it wrapped by Christmas Eve, remember that you’ll need to complete your purchase by December 14.   Remember, ammunition and other supplies are not subject to the 10 day waiting period.  But to make sure you complete your holiday list in time to put everything under the tree, make sure you come in before Dec… Read More

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Intentional Acts of Destruction

A friend of mine recently told me, “Your blog sucks.  If you aren’t going to write about business, then you need to write about personal stuff.  Otherwise, what’s the point?” Now, I didn’t want to get into a debate of the value of SEO and owning your own brand name, so I took the point to heart.  So this post gets a little into a little bit of personal opinion on business. I’ve waited a long time to write about this, mainly because I don’t want to embarrass anyone, and I want to keep the players in this story anonymous.  I’ve worked at a lot of places, and as a… Read More

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Is Old the New New?

People who haven’t watched Saturday Night Live for years are raving about last weekend’s Betty White episode.  The masses took control.  They created a Facebook page demanding she get to host.  They promoted the show with reckless abandon through blogs and Twitter.  And then they watched, either live, on Hulu or YouTube.  The reviews were outstanding.  SNL had it’s highest rated show in 18 months.  All thanks to someone’s devotion to an 88 year old TV legend. So that made me think about some other articles I’ve read recently.  SI had a nice piece on Hank Aaron.  The death of Ernie Harwell brought tributes from across the land.  CNBC continues… Read More

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Entitlement Takes on New Ground

I’m not a big fan of entitlement. I was taught by an old boss long ago at the Tucson Toros that no one is entitled to anything, you have to earn everything you’re rewarded with. So there is something funny about the coincidental juxtaposition of the article I’m forwarding here to the post I wrote over the weekend about the online education company. This CNN article (I’ve seen a version several places online) reports that: “A recent college graduate is suing her alma mater for $72,000 — the full cost of her tuition and then some — because she cannot find a job. Trina Thompson, 27, of the Bronx, graduated from… Read More

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Offline, Un-Social Marketing, from Seattle’s Fuel

One of the funny things about Social Media is that the whole idea is based on the theory that the Product and Marketing teams care about what is being said out in the blogosphere.  Sure it seems obvious that they would care, but then again…. Consider an offline situation I’ve run across from a Pioneer Square bar called Fuel.  Other than being the proud host of a party hosted by Mary Kay Latorneau and DJ’d by her young husband, the bar’s claim to fame is being the home of the hardcore Sounders supporters before each home game.  The bar is a natural choice for a rowdy supporters’ group because no… Read More

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