5 Simple Copywriting Rules for Non-Writers

In my career, I've learned there are two types of people in the business world - those who hate writing, and crazy people. Since I spend a significant amount of time writing for companies, I guess I fall in the latter category. I love to analyze the differing styles of writers, and the ways they work with their words in order to make a good stor…

More Money for Marketing – Budgets to Increase Again

Good news for companies with products that target Marketing groups. There should be more money to go around this year. According to a Gartner report published in October of 2016, the average Marketing budget is now up to 12% of company revenue. The numbers don’t vary too greatly between B2B and B2C companies, with B2B companies receiving 12.3%…

Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Andreesen Horowitz on Product Market Fit

Andreesen Horowitz recently syndicated an article written by Tren Griffin of 25iq.com. The topic was Product Market Fit, and Griffin does an outstanding job of detailing 12 important points, drawing quotes from some of Silicon Valley's biggest names. You should read the whole article here or here, but I've put together a quick 30 second synopsis…

Stories You Missed – January 2017

We all can't read everything, and our Facebook feeds are now overrun with political arguing. So to make things easy for you, I've assembled some of the stories from last month about tech, marketing, sports and Seattle that you may find interesting. Three Sounders FC Departments Honored with 2016 MLS Club and Executive Awards: Congrats to the t…

How Much Should We Blame the News Media for Donald Trump?

There have been a lot of articles about how the media, needing a way to breathe life into this election 12 months ago, hooked itself up to the Trump Train and rode it through every area of chaos it went, cashing their checks whenever it came into the station to refuel. It really wasn't until they realized that a Trump Presidency was becoming ACTUAL…

Check Out This Sneaky Amazon Product Placement

Q: If you are a TV show on the bubble between renewal and cancellation, what's the best way to make the bosses happy? A: Make them more money. Undateable will never win an Emmy. It's niche is that in its 3rd season (and basically out of desperation due to being moved to the Friday night dustbin), it decided to shoot every episode live. The resu…

The New 4 C’s of Marketing

I've been thinking a lot lately about marketing topics, and reading conflicting arguments on whether "Content Marketing" is dead. After listening to both sides of the debate, I think I've landed on the position that "Content Marketing" IS "Marketing" in 2016. Everything from lead generation to sales tools are now dependent on a solid content st…

Talking B2B Marketing on Blab.it this Wednesday

Well this should be a lot of fun. Wednesday I'll be joining Dominic Canterbury, President of the Turbine Agency, for a discussion on B2B Marketing and how to reach new markets. We'll be having our conversation via Blab.it, one of the new forums in which people can discuss topics and have a great dialogue with the audience. We'll be kicking off t…

A Request to the Writers of The Daily Show

Dear Trevor Noah and the rest of The Daily Show writing team, I have a request for this election season. Every candidate is busy lining up endorsements from the people they thing will most energize voters. Candidates need endorsements from all the individual politicians, tastemakers and influencers, from President Obama to Jay Inslee to Ed Mu…