Missed the .COM rush? Grab a .FAMILY Domain for your clan

If you're not keeping up with all the online tech publications these days, you probably don't know much about what are called, "Top Level Domains (or TLD's)." The traditional TLD's are the ones attached to url's you know and love - .com, .net, .edu, .org, etc... But some really smart people realized that with all the url's already owned by peopl…

Join me at the Seattle Interactive Conference November 3

Over the last few years, I've had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I'll get the opportunity to moderate a panel at one of my favorite events - the Seattle Interactive Conference. The panel is focused on the changing role of online advertisi…

If You’re Going to Spam Me, Just Get Close

I'ma marketing guy, so I'm ok with targeted spam. I get it. It's hard for sale people to get good leads, so blasting the heck out of potential customers, with a relevant message, in hopes of stumbling across someone looking for your services, well that doesn't offend me all that much. And I'm even ok with auto-email programs that insert my compa…

A Theory About Donald Trump

Let's pretend for a moment, that a man worth several billion dollars, who lords over a global real estate empire and produced a popular TV show for nearly a decade, ISN'T a complete moron. For the sake of argument, let's also assume this mogul is not certifiably crazy. With that as context, we have to ask, "Why is Donald Trump saying so many dum…

A “Spirited” Discussion About Marketing

I tend to enjoy listening to panel discussions more than most people. And I like them even better when I'm the one who gets to ask all the questions. On June 19, the Seattle Chapter of the American Advertising Foundation hosted an event with fourĀ of the city's strongest small craft distilleries. When they asked me if I'd moderate this panel abo…

How Marketing is Like Little League

Every spring, tens of thousands of dads, friends, uncles and even moms embark on the gratifying, frustrating and always surprising journey of coaching a Little League baseball team. Other than Crossfit and Fantasy Football, there may not be an activity that is so mind-absorbing to you - and that absolutely no one around you wants to hear about. …

Winners and Losers in a Digital Economy

This was the best 22:00 of YouTube video that I've seen in a long time. The speaker is Scott Galloway, who owns a think tank called L2 and is also a marketing professor at NYU Stern. He quickly explains who is winning and losing in everything from social media and retail to brands and world economies. Really interesting stuff. …

Deciphering the Online Ticket Broker Algorithm

Online ticket brokers such as StubHub.com have been around long enough that they are a standard ticket buying or selling experience for many fans. Can't make a game - stick the tix on StubHub. Need tix for a game - grab them off StubHub. The model is brilliant. They charge the seller 15% commission, and then they charge the buyer a 15% tax as…

Why Start-ups Shouldn’t Pretend to Recruit Agencies

In the Entrepreneurial Marketing class I teach at the UW, we talk about how start-ups need to be scrappy with their money. Without aa lot of money to spend, we need to make every dollar stretch. We talk about the fact that we often can't afford to hire an agency. One of the ways to temporarily sidestep the need to hire strategic services from an…

What the MLS Should Have Done on Wednesday

I'm pretty sure I threw this idea out a few years ago, but apparently MLS Commissioner Don Garber isn't a regular reader, so I'll post a modified version again. The day before and the day after the Major League Baseball All-Star Game are the only 2 days in the calendar that none of the major 4 sports leagues have a competitive game. If I was the…