Should You Fire Your Marketing Agency

Blatant plug here...but in an article written for Mediapost, Spring Creek Group’s Clay McDaniel provides five key questions to ask your agency.  I'm biased since the article came from the Spring Creek Group offices, but it's worth reading if you are one of the 99% of companies who have tough marketing decisions to make in 2009. …

Back from Federated Media Summit

(I'm reposting this from our company blog at www.SpringCreekGroup.com/blog since I was on the road this week and haven't had time to write as much as I would like.)>>> The Spring Creek Group returned today from the Federated Media Conversational Marketing Summit.  We’ll try to punch out a few posts commenting on specific news and insights we hea…

Lake Union Kayaking

The Spring Creek team hit Lake Union for a little kayaking Friday afternoon. and we decided to take some pictures and show how a small business, say a Lake Union Kayaking company, could use something as simple as a blog to climb to the higher parts of Google.Local businesses usually do a great job of owning their own name on Google Searches.  …

Rich Kline vs the Vineman

(Updated version – more updates to come with more pictures) So the staff hit the road for Healdsburg, CA this weekend, to cover the Sonoma Vineman Ironman Triathlon. In one corner – a 2.4 mile swim, 112 mile bike race and 26.2 mile run in scorching 95 degree heat. In the other corner - Rich Kline, a mild-mannered financial advisor from Phoenix …

Book Review – The Life and Times of the Thunderbolt Kid

If you asked me for a list of my favorite things, Bill Bryson books would fall just under Air and Water. I was turned on to Bryson's classic Neither Here Nor There about 10 years ago (and have now probably re-read it 7 times), and look forward to each new global adventure as if he was taking me along for the ride. In fact, I would probably consid…