Top B2B Marketing Whitepapers and Reports

If you're like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I've listed a few of the reports I think ar…

Winners and Losers in a Digital Economy

This was the best 22:00 of YouTube video that I've seen in a long time. The speaker is Scott Galloway, who owns a think tank called L2 and is also a marketing professor at NYU Stern. He quickly explains who is winning and losing in everything from social media and retail to brands and world economies. Really interesting stuff. …

That’s Billion, With a B

Facebook just agreed to buy WhatsApp for $16 Billion. That's one billion, this many times: Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion Billion When you add the other Billion Billion Billion for current What's App employees, it comes to $19 Billion. …

Lessons From Launching New Products

We started toying around with the idea of Relaborate a little more than a year ago, in late 2011. In the beginning, we weren't really sure what was going to happen with it, but everybody we talked to seemed to think it was a really cool idea. These last months have been a great education in learning the differences between a "really cool idea" a…

Speaking Today at Market Mix 2013

I hope to see some of you today at MarketMix 2013. I'll be speaking in one of the Breakout Sessions, talking about how to add Storytelling to your Content Marketing Plan. If that's not enough incentive, I also brought along Rebecca Lovell of Vittana and Billy Pettit of Pillar Properties. If you want to cheat, here's the presentation I'll be g…

How to Make the Front Page of Mashable

I'm going to take a wild uneducated guess, than somewhere between 50-500 start-up tech companies sent press releases, emails, tweets and carrier pigeons to Mashable in the last 2 days, trying to get someone to cover them. Some of them were full of fluff I'm sure, but some of them likely had real news, about doing real things, and expanding into rea…

President Obama Hits Reddit

I've blasted the Obama 2012 team in the past for their relentless email spamming. So, I have to give credit to a little piece of brilliance that should go down in the campaign Hall of Fame. While the Republicans are rallying their base in a conference center in Tampa, President Obama was holding court in the virtual world, hosting an AMA on Red…

The Reach of a Tweet

So I work in social media.  I teach some social media.  I play around in some social media channels.  I own a blog with my own name as its url simply so I show up in Google searches.  Through all these years playing around in social media as a profession, I've never really made it a huge focus of my personal life.  Maybe I'll make a connection…

Looking at the Opposite Side of Statistics

Digital Buzz Blog is one of my favorite reads.  And they recently posted some stats which I believe came from Media Bistro.  Now, after you read the stats below, I'm going to give them to you in the exact opposite way.  Tell me if any of the story seems any different. Version 1: It was a huge year for Social Media and here is a great infog…

Guest Post: GoDaddy Domains Threatened Because of SOPA Support

Michael Neu posted this article on our company blog.  I think it's a good summary and am re-posting it here. >> Techcrunch posted an article today called “Cheezburger’s Ben Huh: If GoDaddy Supports SOPA, We’re Taking Our 1000+ Domains Elsewhere”. The story is in reference to GoDaddy’s support of SOPA the (Stop-Online-Piracy-A…