People, You Cannot Control Social Media

One of my favorite things to watch is when businesses choose to ignore a technology or shift in human behavior, and honestly believe that if they ignore it well enough, it will simply go away.We saw this in the music industry, where executives refused to believe that anyone would rather listen to thousands of songs on a device the size of a credit …

Turbo Tax YouTube Comedy Contest

Now here's good marketing.  You take a product that is inherently boring, like tax software.  And rather than being all professional, you sponsor a user generated comedy contest on YouTube.  Now, I don't know if it's successful, but it's certainly a smart attempt at reaching a younger demographic. So check out the Turbo Tax Come…

Thanks to all the Folks at the SVC

I want to thank Larry Asher and everyone who attended the seminar on Social Media that Spring Creek Group principal Clay McDaniel and I hosted yesterday at the School of Visual Concepts.It was really interesting to see a roomful of people who wanted to figure out how to promote their blog and social media presence, from perspectives as varied as ad…

Why You Can’t Predict Viral

Over at Spring Creek Group, we often get asked by clients if we can build something "viral" that will explode like the treadmill guys or the Diet Coke / Mentos mad scientists.  It's hard to explain that you can't make viral happen.  Unless you are so clever, that it looks like you are purposely NOT trying to be viral.  &nbs…

Social Media Event at University of Washington Tonight

If you are looking for a fun way to spend a Wednesday evening, and especially if you are a Washington alum, come on down to the Douglas Forum at UW for an event focused on Social Media. Here's the Facebook link.I'll be lucky enough to moderate this great panel: - Rand Fishkin, CEO of SEOmoz.org - Gary Kamikawa, VP Mktg, Mpire.com- Justin Marshall, …

How Come Only My Expensive Facebook Ads Get Clicked On?

So here's a question for you.I'm running a bunch of ads on Facebook, more out of curiosity than actually expecting success.  The Facebook Ad Manager Inerface is rudimentary, but fairly intuitive.  It has some definite limitations, but I'd expect it will start approaching par with AdSense this year.But here's the interesting part.In one of…

Great Collection of Executive Videos

So this page is probably already known to heavy investors, but I find myself fascinated by the plethora of minute long videos found here on Nasdaq.com.  Vint Cerf, Rob Glaser, Marissa Mayer, Esther Dyson, etc.... it's an impressive list of soundbites collected in one place.  Much more productive than watching guys dancing on treadmills...…

Players Texting the Media

So here's something I bet Bob Cousy or Wilt Chamberlain never did.An ESPN.com article reports that when New York Knick Stephon Marbury left his team's practice in Phoenix and flew home to Arizona, "The point guard reportedly sent two text messages to the New York Post saying that he had permission to leave the team in Phoenix and fly back to N…

“Heck, That’s Alternative to Alternative”

Remember the old Todd Snider song about the band who moved to Seattle and became a Grunge band that went on stage and refused to play any songs? Well if Social Media is the alternative grunge band, here are the guys who aren't playing a note, yet.This article from Wired discusses how a few folks have built a Social Media Marketing campaign around a…

Social Media 101

So, it's hard to explain Social Media.  Someone writes a blog post, other people comment on it, and it really doesn't matter, right?Well, let me introduce you to a man apparently ignorant in the ways of Social Media, or a fictional character that has brought satirical humor and joy to thousands of TechCrunch readers. The short version of …