I’m pretty sure I threw this idea out a few years ago, but apparently MLS Commissioner Don Garber isn’t a regular reader, so I’ll post a modified version again.
The day before and the day after the Major League Baseball All-Star Game are the only 2 days in the calendar that none of the major 4 sports leagues have a competitive game. If I was the MLS, I would use the day after the game to my full advantage. Every sports bar in America is starved for something to put on their screens. Every couch potato is stuck trying to choose between the Espys and a 30 for 30 marathon.
So I’d run 3 continuous hours of MLS coverage, with every team playing at basically the same time. The mechanics would look something like this:
– Game 1 starts at 8:00pm EST.
– Each game would start 10 minutes later.
– At your peak, you’d have 9 games running simultaneously, with the llast game starting just as the first game was in its final 15 minutes.
– You would be able to cut away Red Zone style to each goal, which would probably come every 5 to 10 minutes.
– You’d have 90 straight minutes of games in their final 10 minutes. 0-0 and 1-0 games are exciting in their dying embers, so you could have a lot of nail-biting finishes to entertain the average sports fan who doesn’t usually watch soccer.
– By 11:30 Eastern, people would have watched a lot of good finishes, seen a lot of highlights, seen fans in 9 different stadiums, and received at least a little education about what makes people like soccer.