Category: Uncategorized

  • How Vin Scully Would Describe Parenting a 3 Year Old

    I have to admit a silly little hobby I’ve developed. I like taking topics relevant to my life, things I may have actually journaled about myself, and then seeing how some of the wordsmiths I admire might describe it. Here’s an example of ChatGPT suggesting how the legendary Vin Scully may have regaled us with the joys and pains of managing a toddler.

    “Ladies and gentlemen, take your seats. The game of parenting a 3-year-old is about to begin. Imagine, if you will, a ballpark not filled with fans, but with toys scattered across the outfield, sippy cups perched precariously on the infield, and a mound that’s just the right height for a tiny pitcher who doesn’t so much throw fastballs as toss Cheerios with wild abandon.

    Ah, the three-year-old, a true double threat! They’re as curious as a rookie stepping onto the diamond for the first time, and as unpredictable as a knuckleball on a breezy day. One moment, they’re the sweetest slugger you’ve ever seen, running full speed into your arms with a grin that could light up Dodger Stadium. The next, they’re a base runner caught in a pickle, wailing about a lost toy as if it were Game 7 of the World Series.

    Let me set the scene for you. The day begins early, as if they’ve got an East Coast road trip schedule to keep. The morning is filled with small victories and dramatic defeats: a successful mission to put on their shoes, followed by a heart-wrenching meltdown because the oatmeal is ‘too lumpy.’ You’ll learn to cheer the wins—‘And he eats all his broccoli! What a clutch performance!’—and let the losses roll off like a foul ball into the stands.

    Now, parenting a three-year-old is not without its strategy. You’ll need the patience of a bullpen coach, the flexibility of a shortstop, and the creativity of a pinch hitter. The ‘why’ questions come fast and furious, like a batting practice session you didn’t sign up for: ‘Why is the sky blue?’ ‘Why can’t I have ice cream for breakfast?’ ‘Why does the dog bark?’ Every answer feels like stepping up to the plate with two outs and the bases loaded.

    But oh, the moments of magic! Watching a 3-year-old discover the world is like witnessing a home run hit deep into the night sky—awe-inspiring and unforgettable. Their laughter rings out like a perfectly struck ball, soaring high and true. They have an uncanny ability to find joy in the smallest things—a dandelion in the grass, a butterfly fluttering by, a cardboard box that becomes a spaceship.

    And let’s not forget, folks, that every day with a 3-year-old is a doubleheader. The afternoon might bring a nap that’s fought harder than any pennant race, and bedtime often feels like extra innings. But as the house finally quiets, and you steal a moment to watch them sleep, you realize you wouldn’t trade this game for anything in the world.

    So here’s to the parents out there, grinding it out day after day, finding the beauty in the chaos and the poetry in the madness. Because, as any baseball fan—or parent—knows, it’s not just about the wins and losses. It’s about the love of the game.”

  • 2022 Marketing in Review – The world tried to be normal again

    Title: Burnout, Bots, and Brand Trust: The Year Marketing Tried to Be Human Again
    Published: January 2023

    In 2022, marketing stopped trying to win the internet and started trying to win people back.

    After a two-year sprint through pandemic pivots, remote chaos, and digital everything, the mood shifted. Customers were burned out. Teams were burned out. And somewhere in the noise, a quiet message emerged:

    “Don’t try to be everywhere. Try to be real.”

    It was the year of rebuilding brand trust. Of cutting through automation sludge. Of rethinking the funnel. And for many of us—of remembering why we got into this work in the first place.

    Here’s what actually happened.


    Consumer Behavior Changed—And Got More Selective

    • 78% of consumers unfollowed brands in 2022 due to “inauthentic” messaging
      (Source: Stackla, “Bridging the Gap” Report)

    • Trust in social ads dropped for the third straight year—down to 43%, with Gen Z showing the sharpest decline
      (Source: Edelman Trust Barometer)

    • Email open rates held steady at 21.5%, but click-throughs declined by 5%
      People opened out of habit, not curiosity.

    • Reviews, UGC, and peer-led content outperformed branded ads in 73% of A/B tests
      Trust shifted to real people, not stylized creatives.


    We Over-Automated, Then Regretted It

    • Martech stack bloat peaked: the average mid-sized marketing team used 91 tools
      (Source: ChiefMartec 2022)

    • Chatbots replaced contact forms on 62% of B2C websites—but customer satisfaction dropped by 11%
      The human touch was missed more than expected.

    • AI-generated content became trendy—but conversion rates were 37% lower when used without human editing
      You can’t automate authenticity.


    What Did Work? Anything That Felt Human

    • Influencer marketing spend rose 42% year over year
      Especially micro-creators (under 100K followers), who delivered better ROI and engagement.

    • SMS campaigns saw a 35% click-through rate—with 98% open rates
      Text isn’t dead. It’s just underused.

    • Podcast ad revenue jumped to $2 billion, and listener trust remained higher than any digital format
      People still like voices more than headlines.

    • Brands that publicly admitted mistakes saw an 8% brand trust lift
      Honesty scaled.


    So What Do We Do With This?

    The lesson of 2022 wasn’t “be everywhere.” It was:

    Be somewhere real. With something worth saying. To people who might actually care.

    We learned (again) that automation should support communication—not replace it. That being human still scales when done right. That trust still matters more than targeting.

    And that the brands who won last year weren’t louder. They were clearer.


    Five Takeaways From 2022

    For CMOs, marketing leads, and teams who want to make smarter moves in 2023:

    1. Cut your stack. Most teams don’t need 90 tools.

    2. Edit your AI. Machine content is only as good as the human who sharpens it.

    3. Trust is the new KPI. If your customers don’t believe you, your reach is meaningless.

    4. Get personal again. SMS, podcasts, micro-creators—small formats built real engagement.

    5. Real is rare. That’s why it still works.

  • ChatGPT Is Not a Copywriter. It’s a Brutal First Draft Machine.

    Let’s get this out of the way: I like AI. I use it. I even talk to it more than some of my friends. But let’s not pretend it’s Don Draper.

    What AI is great at? Vomiting out a rough idea so you can sharpen it. Rewriting headlines until one of them doesn’t suck. Spitting out 20 variations of something you weren’t even sure how to start.

    But it doesn’t know timing. Or tone. Or how to write a line that makes you pause, not scroll.

    A lot of brands are skipping the human part. They’re posting AI-generated sludge and calling it “content.” That’s not innovation. That’s

    laziness dressed up in automation.

    The good news? If you still have a voice, your own. You can make AI your assistant, not your replacement. But it starts with knowing who you are before you press “generate.”

  • Tips for Buying Your Next Seattle Home

    So, let me share some intel you may not know – trying to buy a house in Seattle is terrible right now. I’ve heard about some people losing 7, 8, 9 bids in a row. That’s brutal.

    We were not the unfortunate. We went scared into the home-selling process, and got a bid well over asking and about as high as any reasonable person would be willing to pay. So we were happy with what we got, but then we immediately had to take the money we were overpaid, and use it to overpay for another house.

    Our first attempt was an absolute dream home. Truly immaculate in every sense of the word. We would have been able to move in, and not touch a thing for 15 years. The problem – just competing for it was sending us out of our budget. We were able to generate a little more capital by selling naming rights to the baby and peddle MyPillows door to door for 12 years, but end the end we still lost to someone with less financial restrictions. If only we’d have bought Bitcoin in 2010!!!!

    But, having been on the winning side when we had the supply to sell, and now being on the losing end when we were the people with the demand, we had a pretty good sense on what to do next. So here’s our advice:

    1. I know it sounds obvious, but know your budget. It’s easy to get carried away because, “it’s only xx more dollars after all. If we can spend x, why not 1.25x?”
    2. If you set that cap, then you can go look at the homes at about 75% of your cap and find the best one of that bunch.
    3. At that price point, provided you find something that hits all your parameters, now you are dealing with the fatter wallet than the other people. You can just throw down a Max bid at your Max budget, and you are going to be competitive.
    4. But the other thing you can do is release an obscene amount of earnest money. Long term it really doesn’t matter. The money is leaving your account on Day 2 or Day 21 anyway. But making that gesture shows the buyer you are serious.
    5. And then of course is the financing. Being completely underwritten is as good as having a briefcase full of cash, and in some ways, preferable to sellers who don’t want to have to worry about a call from the FBI in a year and answer questions about where the money came from.
    6. There are some other gimmicks as well. Some people want a long rent-back. Those who want it REALLY want it, so you might as well do it. Also, you can offer little things like paying for moving or giving them access to a storage shed. At some point, convenience becomes a factor to the seller and the few extra dollars you spend to make their life easier can pay off.

    Do you have any stories or suggestions?

  • I Have a New Literary Hero

    For a long time, I thought I was a decent writer. But I learned more about writing today from Amanda Gorman than I have in 20 years of practice. I’ll find a full transcript at some point, but the San Diego Union Tribune has some of the prose. What a writer.

  • Well, That Was Unsettling

    I don’t really have anything poignant or eloquent to say about the events of Jan 6, 2020. To be honest, I just feel like I need to write something that I can refer back to in 5, 10 or 20 years.

    Just recapping the day in my head seems like I am writing a fictional story.

    1. Congress is meeting for the straight-forward task of counting the electoral votes that were cast by states, validated by Secretaries of State, and signed off on by each Governor.
    2. A sitting President encourages members of his party to invalidate the count.
    3. The same sitting President asks his Vice-President, to invalidate the count.
    4. A rally of supporters from across the country, listen to speeches from among others, the CEO of MyPillow and the disgraced lawyer who got caught in a hotel room with a minor in a Borat movie.
    5. Said President encourages the crowd to march to Capitol Hill and fight for what was right (paraphrasing here).
    6. The crowd goes to the Capitol, stomps around a while, and then attack it.
    7. Said President goes back to the White House.
    8. The crowd breeches the Capitol, and while some people are just caught up in the enthusiasm, others are clearly looking for specific targets.
    9. Capitol Police are forced to shoot someone attempting to climb through a window to get to members of Congress.
    10. Despite a mob attacking the place where the current VP, future VP, and all of Congress is located, the President is not moved to a secure location.
    11. The crowd eventually just turns into a group of idiot spring breakers raiding a hotel, stealing what they can grab and taking selfies.
    12. The crowd eventually leaves, but an officer is dead and 3 other people besides the woman who tried to jump through the window.

    This has to be the low point. In a few weeks, we will have real adults running the country again. They won’t be perfect, and some people will hate them, but they will at least be adults.

    In some way, my biggest takeaway from these last four years, is that this is how the country would be run if we had no President. It’s like if you were 12 and your parents went away for four years, and yet you survived. When a new relative came to take care of you, think of how much better off you’d end up.

    I don’t know what to say. Storming the Capitol is something I never imagined could happen. Now I wonder what unbreakable barrier comes down next.

  • Things We Learned in 2020

    What a year. Like 1929, 1941, and 2000, this was one that will take up extra space in the history books of the future.

    So what did we learn? I polled a few people and here were some responses.

    1. I used to proclaim, “If there was just one more hour in every day, I’d finally be able to write a book.” Well, we all cut an hour of commuting out of our lives every day, along with about 3 hours of meetings. And I did not finish that book.
    2. There is such a thing as “too much screen time.”
    3. Some people we work with have WAY nicer houses than we could have imagined. And some people don’t.
    4. There are a lot more incredibly gullible, stupid, and obstinate Americans than I would have thought.
    5. The shift schedules for John, Alice, Margarite, Jane, and the other checkout clerks at my neighborhood grocery store.
    6. For the last four years, we may not have actually had anyone running the country on a daily basis.
    7. Many, many, many jokes and gags from movies made in the 1980’s and 1990’s that seemed hilarious at the time… did not age well into the 2020’s.
    8. The single greatest thing you could have done with your stimulus check in March would have been to stick it in the stock market and spend it now.
    9. There are still people who believe in the Bill of Rights. As in, my right to not wear a mask is more important than your right to not get sick from me not wearing a mask.
    10. Cats religiously follow their own daily schedule in the house, and we were completely unaware of it when we went to the office.
    11. The taste of a Starbucks cold brew from the $5 bottle that can be bought at the grocery store and lasts more than a week, is exactly the same as the taste of the cold brew we spent $5 a day on from the store by our office.
    12. We own way too many clothes.
    13. In retrospect, having to wait an extra 10 minutes to order food at a cool restaurant because the place was too busy and understaffed… really wasn’t that big of a deal.
    14. Whether we like our neighbors or not.
    15. “Urban hiking” is a real thing.
    16. You really can fool some of the people all of the time.

    I’m sure there are more lessons that we learned. Add yours below!

  • Better Ways to Spend $133

    I cannot claim to be the world’s most charitable person. But if you are considering spending $133 on a DNA test for your dog while unemployment is still at a near all-time high due to COVID, may I suggest donating that $133 to a food bank instead. Or make a donation to an animal shelter or any organization providing needy pet owners with free pet food. Thank you.

  • R.I.P. Lute

    It’s crazy to think how a person you never met could have a huge influence on your life.

    It’s spring of 1988 and I’m a high school sophomore. It’s just about that time for me to begin thinking of where I might want to apply to college.

    I knew I really didn’t want to go to UW (ironic since I ended up teaching there later), and WSU seemed really really really cold. Since I had grown up in New Orleans, schools in the south seemed like a reasonable option.

    Somehow I got tickets to the NCAA Sweet 16 weekend in the Kingdome. My friends and I went to the games, and this school I had never really heard of was clearly the class of the group. Steve Kerr was lighting up threes. Sean Elliott was doing whatever he felt like doing. And leading the whole charge was this older gentleman with white hair named Lute Olson.

    Image may contain: 1 person, text that says '00.0 FER KENTUCKY UCKY 79 TOL TEAM -PLR-FL PLR-FL ARIZONA 84 TEAM'

    I don’t know what it was about that Arizona basketball team that made me look into the school as an option. Why would a New Orleans kid living in the Pacific Northwest want to move to the desert? But something took Arizona from obscurity to a front runner, and it all started with that basketball team. And years and years later, the friends I made there are people I still talk to almost daily.

    So RIP Lute Olson. You personally had nothing to do with my life decisions, yet somehow the success of your team got me interested in the school I ended up attending and resulted in me meeting people I ended up having lifelong relationships with. Thank you.