Slide.com Web App

I think I’m about 2 years behind on this post….But I saw this little app on someone else’s web site and had to try it out. I know I’ve heard of Slide.com, but I guess I don’t spend enough time on MySpace to have seen it put to good use. And I really haven’t seen it on Facebook yet. (Maybe my Facebook friends aren’t the creative types.) Anyway, it’s a pretty cool way to add some visual functionality to your web site. Check it out at Slide.com (By the way, the images for this little test come from Imagekind.com.)

Ad Club Seattle Covers Social Media

Seattle’s Ad Club brought Social Media to the forefront today, as Eric Weaver, Principle of Brand Dialogue, and Laura Porto Stockwell, VP and Director of Interactive at Publicis, "explored this new(ish) medium and (taught us) how it affects your brand and you personally."

The house was packed and just about everyone stayed until the end, indicating agencies and professional marketers are at least interested in figuring out how to wrap their arms around this giant mixture of bees and butterflies called Social Media.   Look for more events like this in Social Media, and Spring Creek Group will be at many of them.

Walk Now, for Cure Autism Now

This Saturday, the people from Cure Autism Now are hosting ‘Walk Now" at the University of Washington.  Autism attacks more children at a faster rate than any other disorder out there today, and Cure Autism Now is singularly focused on finding cures and treatments.

Autism suffers an invisibilty issue at times, because parents with Autistic parents are often confined to their home and long therapy sessions.  Current treatments can run as much as $90k a year, with many not covered by insurance who call them "Experimental," so think about how much spare time you would have trying to make $200k a year and care for an autistic child at the same time.

Anyway, Walk Now is a great event and gives you a sense about the real effect of Autism.  You can get more info at the Web site, or just show up at the UW this weekend. 

Things To Expect When You Do A Satellite TV Interview

So, I thought I’d throw a few tips out there for any of you about to do a satellite TV interview.  This is all based on the half hour I spent yesterday, shooting at KCPQ 13 in Seattle for a interview with Orlando TV station WOFL Fox 35.

1) You might expect that they will take you to a closed door studio, where you have plenty of privacy in order to make you feel more comfortable and less nervous.  Not so much.  Plan on having a camera and a backdrop situated in the middle of a bustling newsroom, where no one is actually paying attention to you, but they all can hear every word you say.

2) I brought about 7 shirts, 4 ties and 3 jackets so that I could get advice on the best color combo.  Don’t expect much more than, "Don’t wear white," and "I like the blue one." 

3) There will be a camera pointing at you, and a monitor as well, so you will be tempted to use this monitor as a mirror, since you can see yourself.  Except, it’s not a mirror, it’s a monitor, so everything is in reverse.  If your tie is off a little to the right in the monitor, and you do the natural thing and move it to the left, all you have done is basically take your tie halfway off your neck.  So now you must start over.   

4) Most importantly, when you are there to shoot in a 15 minute "window," if it is running late, start figuring out who needs to get something fixed.  Our window got cut short because we started late due to a technical issue that each station thought the other one was fixing.  So, just be aware that 15 minutes means 15 minutes, but only if you start on time.

5) Don’t fidget.  I haven’t seen the tape yet, but apparently I slowly drifted my chair a few inches to the right every minute or so.  So by the end of the shoot I had drifted pretty significantly off center.  It probably won’t be noticed, but try to sit still.

6) It’s a little weird when you can’t see the guy asking the questions but he can see you.  But not nearly as weird as the realization that you are talking to a camera pointed at Orlando, and even though they can all hear youir answers, no one else in the Seattle newsroom klnows what you are being asked.

7) Prepare an opening answer, and nail it.  Then, no matter what the first question is, answer it with your opening statement.  That makes sure all your talking points get across.  If they need to, they’ll go back and edit the question so it sounds more relevant, but chance are they won’t even notice. 

Ok, so now I’m officially a media consultant.  I’ll fire up the WOFL-TV url when the story gets posted.  Thanks to WOFL-TV anchor and old friend Cale Ramaker for the chance to embarass myself, I mean promote MyElectionChoices.com. 

Whoops Marketing, or “Watch Your Acronyms”

Seattle just got a Trolley.  Excellent news.  The Trolley will run down South Lake Union. And so imagine the guy painting the acronym on the side of car.  Bay Area Rapid Transit = "Bart";  South Lake Union Trolley =

Uh oh.  "Uh boss, can I ask you a quick question?"

So now we have a street car instead.  SLUSC.  Not really much better….. If it was shortened to Lake Union Street Car (LUSC), you could pronounce it "Lucy." Any other ideas?

User Experience Vs Revenue in a Socially Networked World

So, once you take out porn and gambling, no Intenet industry is as profoitable as Fantasy Sports.  In fact, you can make a pretty legitimate argument that no industry was helped by the Internet more than Fantasy Sports Leagues.  I mean, people were always going to buy books, and go to garage sales, but were they really going to drop $100 on Fantasy Football?

So now all the major sports players have built established fantasy leagues, and it’s interesting how it’s evolved.  Since people play in multiple leagues with different groups of friends, and different league "commissioners" who set the whole thing up, there’s not really an easy way to establish brand loyalty.  I’m going to choose to play in whatever league my friend Matt sets up, not Yahoo or Sportsline.

But immediately, people can email friends about who i shaving a better experience.  Some sites, like Sportsline, give away everythng for free, including real time scoring.  I will happily recommend Sportsline to my friends.  But over at Yahoo, they want to charge a few bucks for everything.  The user functionality is such that my Sportsline league gets more attention.

How do you balance this as a Product Manager?  Do you chase down more transaction revenue, like Yahoo, or do you give away the store and have more ads and sponsored content areas, like Sportsline.  (I can’t remember what ESPN does.) 

So from a marketing perspective how do you decide?  Is Fantasy Sports a commodity that is simply best for generating eyeballs and sticky customers?  Or is a powerful transactional revenue driver? 

 

 

400 Fans Watch End of Major League Game

marlins.jpgThis seems unbelievable, but an estimated 400 fans managed to see the end of a Major League Baseball Game Tuesday afternoon.  Nationals vs Marlins in Miami.

By the way, the stadium seats 75,000.

So if you came to the game, by the end, you roughly had 200 seats between you and the closest fan.  It’s like baseball’s version of Alaska.

The funny part is, if you built a marketing campaign, and told everyone not to stay until the last inning, you couldn’t get that high of a conversion rate.  True, only 10,000 fans were there for the beginning, but you’re still talking about 96% of the crowd bolting.

Fine, 90 degrees, 100% humidity – but isn’t Miami like that every day?  Fine, last place teams, but with teh exceptions of 2 seasons, aren’t the Marlins always last? 

So let’s throw one more plug out there for the English Premier League.  Granted, only 4 teams have a chance at winning it, and that’s not perfect by any means.  But every year the worst 3 teams get demoted.  You tell me there isn’t a reason to attend a September baseball game, if some team is going to be stuck spending 2008 playing against Tacoma, Sacramento and Fresno?  Tell me Florida, Tampa Bay and Kansas City fans
wouldn’t see value in attending a Spetember game knowing it could be the last time they see Major League Baseball for awhile.

How to Turn 15 Seconds of Humiliation into 15 Minutes of Fame

In the most dramatic public relations turnaround one could image from a teenager, I thought Miss Teen South Carolina showed a lot of poise in her national comeback at the MTV Video Music Awards.  The clip of her making fun of herself is found here at Buzznet.

I don’t see how anyone can say anythng mean about her ever again.  After all, she got invited to the VMA’s, and we did not, so good for her making something positive out of a complete disaster. 

 

Evidence That We Need To Overhaul Education

I must admit I was riding an emotional high last week when I posted the video from the 8 year old, in which a classic video game was turned into stop motion animation using legos. I was temporarily fooled into thinking the U.S. Education system was on track.

Then……….this video surfaces from the Miss Teen USA pageant. The pride of South Carolina, right here. It hurts too much too look away……