Bubble Watch

Everyone is looking for signs so they'll recognize when the tech resurgence as become tech over-enthusiasm.  Well, here may be one company we look back on as an example of a technology searching - no trying to create - a need.The Seattle Times brings us the story of SpotScout, Inc.  Users in the SpotScout network will never have to search…

Pardon the Rant…

<rant> ...But what must the rest of the world be thinking.  You turn on CNN, and you have an over matched judge mugging for a national TV audience, with a bunch lawyers fighting about who gets to take control of the body of a now 2 week dead Anna Nicole Smith.  Never mind the fights over custody, inheritance or support, this is…

My.BarackObama.com

I'm not terribly well versed in political marketing, but my sense is that My.BarackObama.com is the first social networking site developed by a Presidential candidate of import. It's not hard to understand why connecting freinds of Obama together through chat rooms and message boards would be a powerful thing.  But it will be interesting to se…

PicNik – I could play here all day

I stumbled across PicNik today and here's a place I could end up wasting a lot of time. It immediately went into my favorite links at the right.It's probably an insult to call them this, but it's essentially Photoshop for Dummies, and I mean that in a great way.  Photoshop can be a pain for simpletons like me who just want to manipulate an ima…

Marketing Soccer in the U.S.

The U.S. beat Mexico in a friendly tonight 2-0.  It's an otherwise unremarkable event for a Wednesday night.Except the George and Dragon Pub in Fremont was packed to the gills.  Univ of Phoenix Stadium in Arizona had 63,000 people - I'd say mixed pretty half and half US/Mexico fans.  And the game was on ESPN 2, not relegated to Fox S…

How Does a Creative Agency Set Itself Apart?

These days, I'm fortunate enough to work with a ton of great creative agencies. Turnstyle Studios, Don't Blink Media, Angelvision, and PanBuilt are four that immediately come to the top of my mind.  It's a world with more start-ups, where more companies (and the VC's that fund them) are demanding more work for less money from a talented team t…

The Search for Jim Gray Continues

This story is about a week old now, but the disappearance of computer scientist Jim Gray sparked a remarkable social collaboration led by Amazon.com's Mechanical Turk. TechCrunch details the story here, so I don't want to rob them of their deserved readers.But the side commentary concerns the power a globally connected network can have.  It's …

Screeniac and Screencasts

Well, it had to happen someday.  Sure HTML and Flash had gotten pretty easy.  But us Marketing folks still didn't have a way of producing really slick multimedia shows without the help of someone creative.Part of the design hurdle may have been cleared with Camtasia Studio from Tech Smith. I could try to explain it in a lot of words, but …

Guy Kawasaki’s Tips for Hindering Market Adoption

Guy Kawasaki published 14 ways that companies hinder their own marketing efforts.  The article offers some informative insights, and some just plain laughable things that "smart start-ups" do when they fail to see the forest for the trees.It's funny to think about how wrapped up some companies get in their own importance, that they f…