Marketing Soccer in the U.S.

The U.S. beat Mexico in a friendly tonight 2-0.  It's an otherwise unremarkable event for a Wednesday night.Except the George and Dragon Pub in Fremont was packed to the gills.  Univ of Phoenix Stadium in Arizona had 63,000 people - I'd say mixed pretty half and half US/Mexico fans.  And the game was on ESPN 2, not relegated to Fox S…

How Does a Creative Agency Set Itself Apart?

These days, I'm fortunate enough to work with a ton of great creative agencies. Turnstyle Studios, Don't Blink Media, Angelvision, and PanBuilt are four that immediately come to the top of my mind.  It's a world with more start-ups, where more companies (and the VC's that fund them) are demanding more work for less money from a talented team t…

The Search for Jim Gray Continues

This story is about a week old now, but the disappearance of computer scientist Jim Gray sparked a remarkable social collaboration led by Amazon.com's Mechanical Turk. TechCrunch details the story here, so I don't want to rob them of their deserved readers.But the side commentary concerns the power a globally connected network can have.  It's …

Screeniac and Screencasts

Well, it had to happen someday.  Sure HTML and Flash had gotten pretty easy.  But us Marketing folks still didn't have a way of producing really slick multimedia shows without the help of someone creative.Part of the design hurdle may have been cleared with Camtasia Studio from Tech Smith. I could try to explain it in a lot of words, but …

Guy Kawasaki’s Tips for Hindering Market Adoption

Guy Kawasaki published 14 ways that companies hinder their own marketing efforts.  The article offers some informative insights, and some just plain laughable things that "smart start-ups" do when they fail to see the forest for the trees.It's funny to think about how wrapped up some companies get in their own importance, that they f…

Shelfari

Shelfari is a new company I ran across recently. It looks like an interesting way to monetize your blog or web site in a visually appealing way. The wizard is a little hard to find, but once you track it down, it's wickedly easy to use. I use Squarespace for this web site because I have little to no code skill whatsoever, and it took about 4 secon…

Carena MD

I stopped by the University of Washington CIE Program's "Springboard" event last night.  42 interesting companies were out looking for MBA and undergraduate help in Marketing and other Business skills.  It was a well attended and well organized event, which is no surprise considering it was run by Connie Bourassa-Shaw and her te…

Add “Abalone Fisherman” to List of Jobs I Don’t Want

Word comes from Reuters in Australia about Eric Nerhus, the Abalone Fisherman who survived being caught headfirst in the mouth of Great White shark."He stated that he was head-first into the shark," a spokeswoman for Snowy Hydro SouthCare rescue service told Reuters after airlifting the diver to hospital.  When he came to us he was c…

Congrats to UW VCIC Winners

I was fortunate enough to spend this weekend as an observer at the UW Intramural round of the Venture Capital Investment Competition (VCIC).  The team of Rahber Thariani,Thomas Moore, Lauren Witt, Bradley Roberts, and Stephen Hawdley ran away with it and now look to competing at the regional in California.This is a great University event, and …

I’m always glad to see Congress working hard

It’s not often you see news from the U.S. Capitol on ESPN.com without the words “steroids” and “baseball” somewhere in the lead. But while some hard decisions - like Iraq - were being tabled to later in the month, our reps did manage to agree - nearly unanimously - to commend the Florida Gators for winning the NCAA Cha…