Q: If you are a TV show on the bubble between renewal and cancellation, what’s the best way to make the bosses happy?
A: Make them more money.
Undateable will never win an Emmy. It’s niche is that in its 3rd season (and basically out of desperation due to being moved to the Friday night dustbin), it decided to shoot every episode live. The result is a hyped up Friday night live studio audience that contributes to a show that is part script / part improv.
BUT… that doesn’t necessarily mean it will be back for Season 4. So the show needs an extra revenue source on top of the normal :30 spots to secure its place in the Fall lineup.
Enter Amazon, in what is one of the sneakiest product placement deals I can imagine. Remember, subliminal advertising is illegal. But subliminal product placement apparently is not. I counted about four different camera angles in two different scenes where the logo is visible. I’m going to estimate the logo got about 60-120 seconds of airtime. How much do you think that subliminal product placement is worth? More or less than a :30 spot?
Can you spot it?