5 Simple Copywriting Rules for Non-Writers

In my career, I’ve learned there are two types of people in the business world – those who hate writing, and crazy people. Since I spend a significant amount of time writing for companies, I guess I fall in the latter category. I love to analyze the differing styles of writers, and the ways they work with their words in order to make a good story great. It’s essentially my version of competitive research. I especially enjoy reading articles from writers who can engage readers without clickbait headlines such as, “5 Simple Copywriting Rules for Non-Writers.” So this seems like a good time to share a few tips aimed at those… Read More

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So Where Should Amazon Build HQ2?

Amazon has outgrown Seattle. It’s the kind of thing that happens when you build your company in a downtown core, rather than take over some unused farmland in a far flung suburb like Redmond. So now it’s time to find HQ2. Where should they go? There’s no doubt that every city from Anchorage to Yuma will make a bid. But if I worked at Amazon, with a chance to be transferred at any moment, here are my top 5 picks. Raleigh, NC: The Carolinas are fantastic. Since most Washingtonians haven’t made it that far southeast, you might not know this. But Raleigh is especially comparable to the Pacific Northwest. In fact… Read More

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Top B2B Marketing Whitepapers and Reports

If you’re like me, your Facebook and LinkedIn feeds are inundated with articles, whitepapers, and industry reports. Now most of you probably skip them, but I find these much more enlightening than the latest political argument my friends and colleagues are engaged in. So to make life easier on all of you, I’ve listed a few of the reports I think are worth a read. (Note: Most of these will require you to provide an email address to the company that wrote it. Be a good marketing person and reward the content team for their hard work.) Gartner’s Magic Quadrant for CRM Lead Management: The market for CRM lead management… Read More

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A Possible Answer to Why NFL TV Ratings are Down

It’s being well documents that the NFL’s TV ratings are down. There are hundreds of explanations, from the poorer quality of play, a general disgust for the Commissioner, a weariness of all the concussions and injuries, or even backlash at the National Anthem protests. I’ll throw my supposition on the list – Fantasy Football. I posit that the growth of Fantasy Football caused people who normally wouldn’t tune into a Jacksonville vs Cleveland debacle, got sucked into a few games to see what their QB or WR looked like in real life. The NFL had stars like Dez Bryant, Russell Wilson, Arian Foster, Marshawn Lynch and more. Guys who were… Read More

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On Culture and Chemistry

I heard an interesting interview with Mariners Manager Scott Servais last week. He discussed some of the differences between this year’s team and last year’s, especially when it came to how the players acted in the dugout and clubhouse. Servais brought up a distinction I hadn’t thought about before, the difference between Culture and Chemistry. I’m going to paraphrase some of his comments, because they make sense to bring into a corporate or start-up environment. To summarize, “Culture” is the foundation of the organization. It’s embodies the mission your organization is on, the processes and programs you implement and the latitude people have as individuals inside the system. “Chemistry” is… Read More

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Could the NBA Come to Seattle With Chinese Billionaire Owners?

An article on Forbes.com states, “…let’s look at the NBA, and the chances for Alibaba or another company to make a bid for a U.S. basketball team in the next few years. It’s hard to know which NBA clubs might be up for sale, though various websites say that a few could come into play if the right buyer emerges. Alibaba chief Jack Ma and Wanda founder Wang Jianlin probably head the field of most likely candidates to make such a bid, and I wouldn’t be surprised to see one of these big-name executives launch such an effort within the next 1-3 years.” If the NBA wanted to get Chinese… Read More

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