Ask a Marketer: Email Marketing

Doing what I do, I have the privilege to engage with a number of marketing professionals who are among the best of the bunch. Upon reflection, I realized that some of the things we talk about may also be of interest to people who stumble upon this blog. Thus, I am starting a new series called, “What Marketers Need to Know.” And yes, I know we need a catchier title.   Each article in this series will feature a semi-deep dive into a topic area marketers need to understand. The answers will come from an industry expert who speaks from real-world client experience. To start the series off, I asked my… Read More

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