If you had an Internet connection at work in 2000 or 2001, one of your colleagues forwarded you a link to HotorNot.com.  You played with it for somewhere between 5 minutes and 8 hours, helplessly clicking on the neverending stream of pictures of people who wanted you to judge how good looking they were.

About 1% of this crowd probably wondered if the founders were making any money, or if they simply launched the site for fun.  Well it turns out they were making GOBS of money.  Giant trucks were backing up and dumping bars of platinum into their backyard.  In a nutshell, it proved that a simple idea, at the right time, with the right people, was infinitely more powerful, satisfying and worthwile than simply attending weekly staff meetings.

Well, if you read techCrunch you probably already wandered over to this blog post from the CEO of HotorNot. If you have ever considered running off and starting your own idea, here are some wise words to help get you moving in that direction.