This was an interesting tidbit coming out of Ad Age. The whole article itself is interesting.
Month: July 2007
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7 Deadly Sins of Brand Marketing
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A Moment of Silence for Bill Walsh
At a time when the sports leagues are under seige from drugs, gambling and violence, the loss of one of the really "Good and Decent Guys" in the game seems to hurt a lot more.
However, the other way to look at the death of Bill Walsh today, is that sports fans, especially football fans, have a chance to recollect and reminisce about a football genius that was both intellectual and classy.
It’s hard to imagine Bill Walsh ever leading a team who’s star players flirted with the law, or engaged in all out illegal behavior. You think of "Walsh’s guys" – Montana, Rice, Craig, Lott, Clark, Young, etc….guys you couldn’t root against even when you were supporting another team.
Over the weekend, babeball inducted two of their own high-class players into their Hall of Fame – Cal Ripken and Tony Gwynn. When reading the Sunday features about these two gentlemen of the game, it was difficult not to make mental comparisons to the players today that would fill their shoes. Besides someone like Ichiro and Craig Biggio, it’s hard to imagine who will be grabbing the torch.
But back to football – where the Walsh legacy will live on thanks to the long list of Bill’s apprentices who went on to long coaching careers in the NFL. Perhaps more and more of these coaches will remember back to lessons Walsh taught, choosing players who love football and achievment, and see that long-term financial rewards come from being good people and players at the same time. Maybe the fans will start to look to Lindsay, Paris and other Hollywood convicts for their crime fix, and revert back to admiration of the players who excel on the field and serve as good role models without trying to.
If there’s anything the loss of Bill Walsh this week can remind us, it’s that good guys win lots of games. And fans spend a lot of money to watch teams win games. Maybe losing one good guy this week will help teams and players look to character as an imprtant trait, and we’ll soon be able to look back at last week as the low point in professional sports, the point where things actually turned around.
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New Music From the Editors
I’m ashamed to admit that I’m a month behind the release of a new CD from one of my favorite bands, the Editors. If you haven’t heard of them, definitely give them a listen. The new CD, "An End Has a Start," continues their dramatic, heavy, yet oddly upbeat sound. A pretty unique band, so I hope you’ll give them a listen on Rhapsody or your favorite streaming service.
I got hooked after seeing them in Manchester in Fall 2005, playing to a PACKED house. Then they went and played 7 straight sold out nights in London. Definitely worth a checking out if you like live music.
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The Eventual Death of the Airport Magazine Stand
Maybe I’m not the average consumer, but I find about 85% of my purchases of magazines and books come during the hour I’m kicking my heels at the airport waiting to get on a plane. Especially if I know it’s going to be a long flight, I know my laptop will be of limited use, and I won’t have internet anyway.
Now, this glaring market inefficiency is being solved by Qantas, and one can only assume it will be the first in a long line of dominos to fall.
"Australian international airline Qantas has just announced in-flight broadband will be available across all classes in its new fleet of A380s. Also on offer will be laptop power in economy and internet access in the seat-back entertainment system. They are retrofitting existing 747s with elements of the technology, and providing several ports for passengers with more expensive tickets. It would also allow recharging of USB-powered devices. The Ethernet port is for laptops that don’t have wireless, or for people who simply prefer an Ethernet connection over WiFi.
No word yet on whethere any sites will be deemed "inappropriate" for viewing. But the ability to plug in and read anything pretty much eliminates your need to buy magazines, portable DVD players, books, or other heavy items that add to your carry-on bag. So, sell your Hudeson News and W.H. Smith stock…
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Site to Avoid
It makes me sick when companies are so successful at being sleezy, that they can afford to advertise in Google Mail, and have a high enough conversion rate that the venture is profitable.
I hesitate to give the url, of my latest nnoyance, because they are probably good enough marketers that they’ll receive a ping and then launch some kid of attack on me. So, here it is, but you can’t cllick on it. http://your fortune revealed [dot].com. You have to actually copy and paste this in and remove the spaces.
These guys are pretty high on the scumbag meter. Unsuspecting people will enter their cell phone number and start getting texts, which they will start paying for if they aren’t careful and take action.
I click on a lot of links in Google Mail to see what works from a marketing perspective. Frankly, Gmail is starting to take on a more Hotmail-like feel with the continual ads for shady thing like this. It’s too bad that Gmail doesn’t have some sort of "customer filter" where we could choose to block ads from disreputable companies. Or, if a company gets enough block requests, their CPC should rise. Ad based email programs work if the ads are unobtrusive, or even better, relevant. When they are scams, they just turn people to other email programs.
Rant over, I hope this campaign fails. I for one, will click on the ad every time I see it, so they pay the $.25 over and over again but never get a conversion.
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The Latest Time Killer
I’ve been doing a lot of blog surfing lately, looking for political sites that should be linking to MyElectionChoices.com (tip: you all should).
One of the political sites I ran across derailed me for the better part of an hour with a referral to this addicting little game: Desktop Tower Defense.
My top score is in the 1300 range, around level 28. Those damn black things start going nuts around level 25, then the flying thingys start bringing down the house. Definitely worth checking out.
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Everyone who has ever complained about an NBA ref…..may be right
So, it turns out that a few million NBA fans may have been right all along. All of the compaining about NBA officials making ridiculous foul calls to affect a game, might be actually true.
http://sports.espn.go.com/nba/news/story?id=2943095
So, how big a deal is this? I think the most important question is, "Is there only one ref involved?" It seems impossible that one guy could bemixed up in this, doesn’t it? And it seems further unlikely that the mob launched this idea in 2006. There’s a real possibility that this goes back 10-20 years, with 1-10 refs per year. I mean, why not?
And how does the NBA address Mark Cuban now? If this guy did any important games that the Mavericks were involved with, Cuban has every right to be suspicious.
Bottom line – the technology is around now where millions of fans are a more reliable barometer of whether a player or ref is doing his job well. The fans may need to have a bigger play inhow we police these things.
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Idea for Soccer on US TV
So this is unrelated to anything. But here’s a thought about televising Major League Soccer games.
Problem: The most common complaint about soccer is that there’s not enough scoring. But if you do something goofy to change the rules, then no legitimate player will come (or stay) here.
Solution: Well, if there are 12 teams, why not have a set schedule so all 6 games occur simultaneously. Say every Thursday and Sunday. Now, on your TV broadcast, you have a regional game, and live look-ins on the other 5. So lets say thare’s an average of 2 goals per game in the MLS (I have no idea what the real number is). That’s 12 goals in 90 minutes, or every 7-8 minutes. I think that would be stimulating enough.
You have to fix the schedule so that the start times make sense for home fans. Maybe each week one set of home fans would get an inconvenient start time, but Monday Night Football games end after midnight, so that doesn’t seem to be a deal-breaker.
Thoughts?
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Viral Spiraling Out of Control
How much of this campaign will be about issues, and how many people will be voting based on who has better supporters making YouTube videos? Check out this CNN story about Hott4Hillary.
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Politics 2.0
So, Hillary Clinton received much press and fanfare for allowing her supporters to nominate what should be her campaign song. The theme of that seemed to be, "Hillary really connects with her supporters."
So then what do you say about Mike Gravel, a much smaller budgeted candidate who is really using User Generated Content as a way to get his marketing materials produced. From his MySpace blast:
Please send your Gravel 2008 Flyers, Banners, and Graphics to submissions@gravel2008.us. We will be posting the best ones on the main website for others to use. Please feel free to be as creative as you’d like. Thanks to all of you for your support!
Maybe the Internet can equal the playing field a little.