It’s easy to talk a good game.  But there’s proof when you point to something you did and say, "Yeah, that was me."

This link is not a new site, nor is it a new company, but it dawned on me this week that the most powerful marketing is proof of concept.  So I think this is the benchmark.  If your web site proves what you can do better than what the folks at Zaaz.com have proved they can do, then you have achieved something noteworthy.